New York City Traffic Free2009

25th AnniversaryCelebration

EVENT GUIDEThank you for joining us for the 25th Annual Bike MS New York City Traffic Free ride! We’re glad you’re going to be with us as we celebrate more than two decades of riding and making a difference in the lives of the nearly 7,000 New Yorkers living with multiple sclerosis. Your com-mitment to the National Multiple Sclerosis Society goes beyond just the money you raise or your personal connection to MS; it is also shown in the way you conduct yourself on the road. As you travel on the route, you will represent the National MS Society as a participant in one of the largest cycling events in the area.

Please honor the following requests:

Take a moment to read the important event details inside to ensure you’re prepared to have a wonderful ride.

If you still have questions after reading through the event guide, please don’t hesitate to contact us at bikeMS@msnyc.org or 212-463-9791.

We have been given permission to ride through many communities along the route; please be respectful in these residential areas. 66 and 100 milers: share the road not only with your fellow cyclists, but with cars, trucks and pedestrians. The 66 and 100 mile extended routes are open routes.Conduct yourself in a safe and courteous manner! Your actions on the road reflect Bike MS and the National MS Society as a whole. Unsafe behavior is cause for immediate removal from the route and/or from the event.

www.bikeMSnyc.org

You deserve a standing ovation when you cross the finish line, and we are going to make sure you have one! Please invite your family and friends to meet you at the finish line located at Pier 94 (54th Street and 12th Avenue)! Meal tickets will be available for sale on-site; Adults $12, Children $10.Food is complimentary for all event participants.

Helmet (REQUIRED) – No exceptions.Rider Numbers (REQUIRED) – Your wristband, bib number, helmet tag and bike tag are important and required items to identify you as an official participant by Bike MS staff andvolunteers.Photo Identification (ID) (REQUIRED)Tire patch kit, spare tubes and tire pump – You should always be prepared with these items when you ride. I Ride For – Share with us why you ride! Please safety-pin it to the back of your outer most layers of clothing.Nutrition Supplements – Gels, energy bars, and sports drinks are always good to have on hand.Water Bottles – Make sure to have atleast one water bottle on your bicycleat all times.Cell Phone – While you are notpermitted to use your cell phonewhile riding, it is suggestedyou have it with you on theroute.Any necessary medication,sunscreen, personal needs.

WHAT TO BRING EVENT SPONSORS

FOOD PROVIDED AT BIKE MS

FRIENDS & FAMILY

BIKE TAGAffix the bike tag with twist ties to your bicycle for quick identification when your bike is parked at the finish line bike parking.

HELMET TAGAffix helmet tag on the front of your helmet.

BIB NUMBERYou must wear your bib number while on the route and at the start and finish lines. Please safety-pin it to the front of your outer most layer of clothing. This bib number identifies you as a Bike MS participant and grants you access to all food, beverages and Bike MS services.

WRISTBANDYou are required to wear your event wristband the entire ride. Please note the emergency number is valid only on the day of Bike MS 2009.

14753

Start Line Breakfast

Clif BarBanana Water Along the Route

WaterCytomax Sports DrinkAttune Foods Probiotic BarBumble BarRaw Indulgence BarUtz ChipsPretzel CrispsPirates BootyAmbrosial GranolaPB & J GrahamwichClif GelsApple BoostApplesBananas Oranges

Bianchi USABike and Roll Bloomberg LP Credit SuisseCrunchFinancial TimesHudson River Park Trust New York Stock Exchange (Euronext)

NY PostOz MovingPricewaterhouseCoopers Pure ProteinReceptasignRXP 101.9 Vitamin ShoppeWABC TV

Finish Line Festival

Lunch:BBQ & Ray Bari Pasta

General Snacks:Pure Protein BarsPop ChipsFUZECabot Creamery CheeseSiggi’s YogurtOrchard Island JuiceO.N.E. Coconut WaterDr. Kracker Cracker FlatsOOBA Sparkling JuiceClif Quench Sports DrinkFruit

Please note that the route food is available on a first come first serve basis andnot all items will be available at every rest stop.

For more information on Bike MS sponsorship opportunities, contact BarbaraEvans at bevans@msnyc.org or 212-453-3213.

MORNING OF THE RIDE

SCHEDULE OF EVENTS BEFORE THE RIDE

ROUTE SCHEDULE

BIKE MS FINISH LINE FESTIVAL 2009 TOP TIER TEAMS

6:30 a.m. Bike MS site opens Breakfast is distributed from trucks in Chutes6:30 a.m. Team Photos in Team meeting Area7:10 a.m. Warm Up with Crunch Fitness7:20 a.m. Opening Ceremonies7:30 a.m. Ride Starts

8 a.m. Rest Stop #1: Inwood Hill Park, Opens9 a.m. Rest Stop #2: Lincoln Harbor Weehawken, Opens10:30 a.m. Rest Stop #1: Inwood Hill Park Closes10:30 a.m. Rest Stop #3&5: KiKu Restaurant, Alpine Opens11 a.m. Riders Must be at Lincoln Tunnel to ride 66 and 100 mile routes.11 a.m. Rest Stop #4: Kings Park, Congers Opens11:30 a.m. Rest Stop #2: Lincoln Harbor Weehawken, Closes2 p.m. Rest Stop #4: Kings Park, Congers Closes4 p.m. Rest Stop #3&5: KiKu Restaurant, Alpine Closes6 p.m. Route Closes - All riders must finish by 6 p.m.

This year’s Finish Line Festival will include a variety of food and beverage selections, live entertainment, a jersey fashion show, massages, a sponsor expo, event merchan-dise for sale, and much more!

Terrific 200 Club RetreatThe Top 200 fundraisers from 2008 are invited to join us for both breakfast before the ride and a relaxing atmosphere after the ride in the Terrific 200 Club Retreat. Once inside you will receive your Terrific 200 Club gift bag and much more.

Top Tier Team VillageTeams that raise $30,000 or more have been given the opportunity to create their very own Top Tier Team Hospitality Suite in our VIP area before and after the ride.

Barclays Capital MVP Top Fundraiser LoungeParticipants who raise $1,000 or more are invited to join us for some VIP fun in the Barclays Capital MVP Top Fundraiser Lounge. Once inside you will be treated to food and beverages, including a chocolate fountain, and you will pick up your MVP T-shirt compliments of Barclays Capital.

You can still be a Bike MS MVP Top Fundraiser! If you reach $1,000 or more in fundraising by the day of the ride you can exchange your Rider Bib for an MVP Bib at any Rider Check-in or at the ride. Contact Nancy Palo at npalo@msnyc.org or 212-453-3252 for more details.

Barclays CapitalBloombergCredit SuisseDeutsche BankGoldman Sachs

All participants should arrive at the start line at 6:30 a.m. Bike MS New York City will begin promptly at 7:30 a.m. SHARP! The hour in between will allow you time to have breakfast, take a team photo, and enjoy the start line ceremony without being rushed.

Route maps will be distributed the morning of the ride.

Riders not on a team: Head directly toward 12th Avenue and 54th Street. Head to the start line between 46th Street and 52nd streets and enter the proper chute by following signs for the 30 or 66 and 100 mile route line-up. Breakfast will be distrib-uted from trucks inside the rider chutes.

Riders on a team: Head directly to 12th Avenue and 54th Street and follow signs for the Team Meeting Area. Teams will be arranged by posted alphabetical signs (i.e. “A-C”, “D-F”, etc.). Here you can meet your fellow team members. Once you’ve met, grab your breakfast from the breakfast trucks and get your team photo taken. Head to the start line between 46th and 52nd streets and enter the proper chute by following signs for the 30 or 66 and 100 mile route line-up.

Terrific 200 Club and Top Tier Team Members: Head directly to Pier 94 at 54th Street and 12th Avenue. ONLY Terrific 200 Club and Top Tier Teams will be permitted inside Pier 94. Please leave Pier 94 by 7:15 a.m. to ensure there is enough time for all team members to get to the appropriate section of the start line. Head to the start line between 46th Street and 52nd Street and enter the proper chute by following signs for the 30, 66, or 100 mile route line-up.

Anyone needing to pick up their bike rental should to go directly to Bike & Roll located at 46th Street and 12th Avenue. Still need to rent a bike? Visit our website at www.bikeMSnyc.org and click on the link “Bike Rental Form” at the bottom of the page.

Anyone needing bike repair should go directly to 54th Street between 11th and 12th Avenues. All riders must bring their own bike helmet.

NATIONAL MS SOCIETY FACTSIn 2008 alone, through our national office and 50 state network of chapters, we devoted over $148 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested over $45 million to support 440 research projects around the world. Since its founding by Sylvia Lawry in March 1946, the Society has expended over $610 million to advance MS research. During the last 63 years, the Society has been at the core of virtually every major breakthrough in treating and understanding the disease.

HOW YOUR DONATIONS HELP

Bike ParkingWhen you arrive at the finish line, check-in your bike at bike parking. The bike parking area will be guarded so you can enjoy the festival. Keep in mind; you need to have your bib number on to claim your bike. Bike parking is mandatory in Pier 94.

Brightroom Photo WallAfter you cross the finish line and receive your medal, be sure to stop by the Brightroom Photo Wall next to the stage to have your photo taken. Photos will be available for purchase online after the ride.

MassagesMassages will be available on a first come, first serve basis in both the general finish line area and the VIP area. Massages in the VIP Area are for Terrific 200 Club and MVP participants only.

Sponsor ExpoMore than 10 sponsors will be at this year’s finish line for you to stop by and visit. Sponsors such as Pop Chips, Fuze and Cabot Creamery will be sampling onsite.

T-shirts & MedalsAll participants will receive a Bike MS t-shirt and commemorative medal upon completion of the ride. Participants living with MS will have the option to select an orange Bike MS T-shirt.

Wall of HopePlease stop by the Wall of Hope to write why you’re riding, share memories and read why others are riding. You will be inspired!

Team VillageTeams raising $10,000 or more have been given the opportunity to reserve tables in our Team Village Area after the ride.

VIP AreaThe VIP area can be accessed by Terrific 200 Club Members, MVPs and members of Top Tier Teams only. Beer will be served in the VIP Area to participants age 21 and older after the ride, compliments of Credit Suisse.

$52 will provide a home care visit for someone living with MS.

$150 will pay for someone living with MS to get to and from their doctor’s appointment when they have no other form of transportation. $375 will provide a standard or lightweight wheelchair for someone living with MS. $400 will provide an air conditioner for someone living with MS. $1,500 will cover the cost of a scooter for someone living with MS.

JP Morgan ChaseMorgan StanleyMS Great 8NYSE EuronextPricewaterhouseCoopers

Riding for Hootay Team in Motion NYCTeam INGTeam Vitamin Shoppe