Webtrends Optimize Where we are and where we're going

Agenda

•  What we do •  Where we are

– Unparalleled platform – Full-service solution

•  Where we are going – Built-in expertise – Optimize anything, anywhere – Consumer-driven relevance

OPTIMIZE ONLINE REVENUE What do we do for you?

§  Increasing spend on engagement §  Low conversion from consumer to customer §  Difficult to earn repeat business §  Lack of knowledge about optimization

What is the problem?

Spending to (re)engage

•  Ads and offers •  Social networks •  Offline advertising •  Retargeting

Acquisition is difficult

On average, only 3% of consumers who visit your site are converted to customers.

Retention isn’t any easier

92% of customers are likely to repeat business when expectations are exceeded…

Retention isn’t any easier

Only, 17% repeat when experiences fall below expectations.

What does a problem look like?

Should I run a split test or A/B/n?

What exactly are factors and levels? Full? Partial?

Organizations Lack Expertise

How do we help?

•  Optimize customer experiences •  Expertise to deliver results •  Segment to identify high-value customers •  Test to understand customer behavior •  Target to increase revenue and retention

SOLUTION Where we are

§  Optimization project lead §  Strategy and roadmap §  Campaign performance /

KPIs

§  Scheduling §  Resourcing §  Workflow

§  Creative strategy §  Asset generation §  Usability

§  Built-out/development §  Implementation §  QA

Web Developer

Creative Specialist

Project Manager

Optimization Consultant

Optimization Experts

Comprehensive Platform

Segmentation Optimization

Targeting

Expert Services

Site

Mobile

Social

Email

Sciences

Global Presence

BUILT-IN EXPERTISE Where we are going

Not just a pretty face

•  Built-in learnings by experts •  Instantly usable and valuable to marketers •  Delivers new digital insight, not data

Not just a pretty face

•  Built-in learnings by experts •  Instantly usable and valuable to marketers •  Delivers new digital insight, not data

Built-in Benefits

•  Grows customer expertise •  Maintains Webtrends focus on value •  Shortens turnaround for simple tests •  Increases test volume

RELEVANCE TO EVERYONE, EVERYWHERE

Where we are going

Reaching everyone, everywhere

•  Standard JS integration for web sites, mobile sites,…

Reaching everyone, everywhere

•  Standard JS integration for web sites, mobile sites,…

•  REST API extends optimization into mobile/tablet apps, set-top boxes,…

Reaching everyone, everywhere •  Standard JS

integration for web sites, mobile sites,…

•  REST API extends optimization into mobile/tablet apps, set-top boxes,…

•  URL-based optimization for ads, email, retargeting,…

Reaching everyone, everywhere •  Standard JS

integration for web sites, mobile sites,…

•  REST API extends optimization into mobile/tablet apps, set-top boxes,…

•  URL-based optimization for ads, email, retargeting,…

CONSUMER-DRIVEN RELEVANCE

Where we are going

Behavioral Scoring

•  Defined set of rules that allow you to assign value to visitors’ online activities

•  “I’ve downloaded at least three articles on health”

•  “I have viewed more than 20 free articles on travel to Alaska, and at least 10 on extreme travel vacations”

FULL SESSION SCORING Where we are going - Example

Rate Session

& Speakers/ Panelists

Top 5 Takeaways

•  Technology enables optimization •  Optimization requires expertise in

segmentation, testing, and targeting •  Optimize all your digital touchpoints •  Consumers determine relevance •  Don’t go it alone

Thank You

Michael Wilson, Sr. Director of Product Marketing Peter Crossley, Director of Architecture

blogs.webtrends.com

@contentmatters

michael.wilson@webtrends.com