emflConf 2016 - Travis Wright Closing Keynote

Post on 12-Apr-2017

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Transcript of emflConf 2016 - Travis Wright Closing Keynote

Actionable Ways Strategies and Technologies to Amplify Your Content

Travis WrightChief Marketing Technologist

CCP Digital

ccpdigitalcomemfl teedubya

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

DMS2015 teedubyaccpdigitalcomemfl

teedubyaDMS2015 teedubyaccpdigitalcomemfl

Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

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JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

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Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

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ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

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Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

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teedubya

Facebook Graph Search opens up many different opportunities

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teedubya

Facebook Graph Search opens up many different opportunities BRO

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$240 billion

ccpdigitalcomemfl teedubya

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Pixels Pixels Pixels

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Pixels Pixels Pixels

$240 billion

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Advanced Ad Targeting

Advanced Targeting

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Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

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Workforce Targeting

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Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

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$240 billion

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Some Facts About Facebook

Before We Move On Water Breakhellip

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Number of monthly active users144 billion

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Lead Ads

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Instagram Ads

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Instagram Ads

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Instagram Ads

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Account Based Social Selling

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Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

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Native Adverti$$$ng

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Pinterest Advertising

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ccpglobalcomcmworld teedubyaReddit Advertising

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StumbleUpon Ads ndash stumbleuponcomadvertising

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Twitter Advertising

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TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

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Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

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wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

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teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
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  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 131
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  • Slide 144
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Who is this Travis Wright dude

teedubya

bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Global bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos ldquoVB Engagerdquo podcast launching in Aprilbull 2-Time MarTech Conference Speaker

DMS2015 teedubyaccpdigitalcomemfl

teedubyaDMS2015 teedubyaccpdigitalcomemfl

Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaDMS2015 teedubyaccpdigitalcomemfl

Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 81
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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Who is this Travis Wright dude NOT

teedubyaccpglobalcommartechconf teedubyaccpdigitalcomemfl

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

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ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

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CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

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Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaMARTECH teedubyaccpdigitalcomemfl

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

this is a social event

emflConf

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 149
  • Slide 150
  • Slide 151
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  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

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CON

FUSI

NG

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MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

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teedubyarsquos Tools ndash ccpdigitalcomemfl

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WHY CONTENT MARKETING

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JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

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JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

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Content

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Help us Obiwan Contentobi ndash Yoursquore our only hope

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CONTENT CREATION

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CONTENT PLANNING amp RESEARCH

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DivvyHQ httpDivvyHQcom

CONTENT CURATION

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GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

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Sharing is Caringhellip

KMULLETT

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Nuzzel Nuzzel httpnuzzelcom

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CONTENT SCHEDULING amp DISTRIBUTION

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Bulk Buffer httpbulkbuffercom

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ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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CONTENT AMPLIFICATION TACTICS

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WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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Outreach Outreach_io httpoutreachio

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Advocate Engagement Platforms

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Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

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Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

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Interest Graph Actions on Content

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Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

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Facebook Graph Search opens up many different opportunities

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Facebook Graph Search opens up many different opportunities BRO

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$240 billion

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Pixels Pixels Pixels

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Pixels Pixels Pixels

$240 billion

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Advanced Ad Targeting

Advanced Targeting

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Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

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Workforce Targeting

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Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

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$240 billion

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Some Facts About Facebook

Before We Move On Water Breakhellip

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Number of monthly active users144 billion

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Lead Ads

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Instagram Ads

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Instagram Ads

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Instagram Ads

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Account Based Social Selling

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Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

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Native Adverti$$$ng

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Pinterest Advertising

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ccpglobalcomcmworld teedubyaReddit Advertising

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StumbleUpon Ads ndash stumbleuponcomadvertising

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Twitter Advertising

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TWITTER ADVERTISING OPTIONS

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Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

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YouTube Ads

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Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

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Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

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Target Your Candidates

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wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

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Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

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teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
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  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
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  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
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  • Slide 104
  • Slide 105
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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ccpdigitalcomemfl teedubya

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

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WHY CONTENT MARKETING

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JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

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JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

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Help us Obiwan Contentobi ndash Yoursquore our only hope

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CONTENT CREATION

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CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

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DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

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GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

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Sharing is Caringhellip

KMULLETT

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Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

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ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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Outreach Outreach_io httpoutreachio

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Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

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Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

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Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

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Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

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Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

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Lead Ads

ccpdigitalcomemfl teedubya

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Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

ccpdigitalcomemfl teedubya

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Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 76
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 139
  • Slide 140
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  • Slide 144
  • Slide 145
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

CON

FUSI

NG

ccpdigitalcomemfl teedubya

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

MARTECHWOMEN

ccpdigitalcomemfl teedubya

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 81
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  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 107
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  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 163

Silos and Silos of Data

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 76
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 162
  • Slide 163

bull Ask amp Answer the right questions

bull Integrate marketing strategies

bull Optimize your marketing mix

bull Know your audience

bull Recognize your customer

bull Personalize customer journey

bull Create a better user experiences

Data-Driven Marketing Making Smarter amp More Impactful Decisions

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey

ccpdigitalcomemfl teedubya

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
  • Slide 134
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  • Slide 137
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  • Slide 140
  • Slide 141
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  • Slide 144
  • Slide 145
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  • Slide 150
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  • Slide 156
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Coordinate Your Efforts

US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts

Source DataMonitor

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 157
  • Slide 158
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  • Slide 160
  • Slide 161
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  • Slide 163

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

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Help us Obiwan Contentobi ndash Yoursquore our only hope

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
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  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 143
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  • Slide 150
  • Slide 151
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 143
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  • Slide 145
  • Slide 146
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  • Slide 151
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

WHY CONTENT MARKETING

teedubyaccpdigitalcomemfl teedubya

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

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teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

JasonMillerCA

According to Adobe Research Over 198 Million People Block Ads

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
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  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
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  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 143
  • Slide 144
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  • Slide 146
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  • Slide 149
  • Slide 150
  • Slide 151
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

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CONTENT CREATION

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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ccpdigitalcomemfl teedubya

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YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Content

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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teedubyaccpdigitalcomemfl teedubya

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 139
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  • Slide 161
  • Slide 162
  • Slide 163

Help us Obiwan Contentobi ndash Yoursquore our only hope

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 160
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  • Slide 163

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 144
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  • Slide 150
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  • Slide 152
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  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT CREATION

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
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  • Slide 127
  • Slide 128
  • Slide 129
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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT PLANNING amp RESEARCH

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DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

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ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

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Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

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Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

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Pixels Pixels Pixels

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Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

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Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT PLANNING amp RESEARCH

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

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Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

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Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
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  • Slide 73
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  • Slide 81
  • Slide 82
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  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
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teedubyaccpdigitalcomemfl teedubya

DivvyHQ httpDivvyHQcom

CONTENT CURATION

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teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

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CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

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teedubyaBuzzSumo buzzsumo httpbuzzsumocom

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GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

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kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

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teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

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teedubya

EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

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teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

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PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

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teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

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Pixels Pixels Pixels

$240 billion

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Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

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Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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Lead Ads

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ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

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Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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DivvyHQ httpDivvyHQcom

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT CURATION

teedubyaccpdigitalcomemfl teedubya

teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
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  • Slide 81
  • Slide 82
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  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
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  • Slide 104
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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teedubya

GREAT WAYS TO ORGANIZE CONTENT

KMULLETT

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

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ccpdigitalcomemfl teedubya

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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

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ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

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BuzzStream Buzzstream httpwwwBuzzStreamcom

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GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

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teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

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teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

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Instagram Ads

ccpdigitalcomemfl teedubya

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Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

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YouTube Ads

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Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 157
  • Slide 158
  • Slide 159
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  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpglobalcomcmworld

Sharing is Caringhellip

KMULLETT

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpglobalcomcmworld

Nuzzel Nuzzel httpnuzzelcom

ccpdigitalcomemfl teedubya

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT SCHEDULING amp DISTRIBUTION

teedubyaccpdigitalcomemfl teedubya

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Bulk Buffer httpbulkbuffercom

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
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ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

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Instagram Ads

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ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 77
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 157
  • Slide 158
  • Slide 159
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  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
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  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 149
  • Slide 150
  • Slide 151
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  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
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  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT AMPLIFICATION TACTICS

teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 137
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  • Slide 139
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  • Slide 150
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  • Slide 156
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 135
  • Slide 136
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  • Slide 138
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  • Slide 140
  • Slide 141
  • Slide 142
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  • Slide 144
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  • Slide 146
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  • Slide 148
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  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ChrisPulleyccpdigitalcomemfl teedubya

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ChrisPulleyccpdigitalcomemfl teedubya

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 160
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  • Slide 162
  • Slide 163

WAYS TO PROMOTE

teedubyaccpdigitalcomemfl teedubya

bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest

bull Micro-targeting Ideal Customers

bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ChrisPulleyccpdigitalcomemfl teedubya

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Google Buy Button on SERPS

ccpdigitalcomemfl teedubyaThe Periodic Table of SEO Success Factors ndash Search Engine Land

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 137
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  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
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  • Slide 144
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  • Slide 148
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  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaMoz SEO Cheat Sheet 30 ndash Moz

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaLinkedin Groups

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubyaFacebook Groups

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Google+ Communities

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Facebook Groups

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

INFLUENCER OUTREACH

teedubyaccpdigitalcomemfl teedubya

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaBuzzSumo buzzsumo httpbuzzsumocom

ccpglobalcomcmworldccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

GetLittleBird GetLittleBird httpwwwGetLittleBirdcom

ccpdigitalcomemfl teedubya

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

BuzzStream Buzzstream httpwwwBuzzStreamcom

ccpdigitalcomemfl teedubya

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 139
  • Slide 140
  • Slide 141
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  • Slide 150
  • Slide 151
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  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

GroupHigh grouphigh httpwwwgrouphighcom

teedubyaccpglobalcomcmworldccpdigitalcomemfl teedubya

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

kciabcbcshttpGetLittleBirdcom

Nimble nimble httpnimblecom

ccpdigitalcomemfl teedubya

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

VoilaNorbert VoilaNorbert httpVoilaNorbertcom

ccpdigitalcomemfl teedubya

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

EmailHunter EmailHunter httpemailhunterco

ccpdigitalcomemfl teedubya

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaConspire Conspire httpconspirecom

ccpdigitalcomemfl teedubya

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

Outreach Outreach_io httpoutreachio

ccpdigitalcomemfl teedubya

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

Advocate Engagement Platforms

ccpglobalcomcmworldccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Hashtags httphashtagsorg

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Use hashtags to search for threads about subjects such as socialselling

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400

Digital Advertising

ccpdigitalcomemfl teedubya

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
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  • Slide 144
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  • Slide 149
  • Slide 150
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

The Advertising Quandary

ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo

-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo

ccpdigitalcomemfl teedubya

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Digital AdvertisingHighly-targeted relevant traffic to your site

bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising

ccpdigitalcomemfl teedubya

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 137
  • Slide 138
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  • Slide 140
  • Slide 141
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  • Slide 145
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

PAID SEARCH AND SEO

teedubyaccpdigitalcomemfl teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcommartechconf teedubya

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcommartechconf teedubya

Harness data explosion for better ad predictionsYesterdayrsquos data

5 ndash 8 data points Every possible data point about a clickvs

Premature relationship of page views to purchase

probability

15

10

5

-20 -10 10 20 30 40 50 60

In depth seasonality and other insights

15

10

5

-20 -10 10 20 30 40 50 60

Todayrsquos data

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom

Week 3 4 5 6

31

6370

105

Not QuanticMind QuanticMindGross

Margin Lift

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

CONTENT PAID AMPLIFICATION

teedubyaccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Interest Graph Actions on Content

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

Keywords Yes No

Likes No Yes

Demographics Limited Extensive

Psychographics No Yes

Geography Yes Yes

Internal URL No Yes

External URL Yes Yes

Purchase Intent Learn Research None

Sales Cycle Short Long

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
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  • Slide 149
  • Slide 150
  • Slide 151
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  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 157
  • Slide 158
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  • Slide 161
  • Slide 162
  • Slide 163

teedubya

Facebook Graph Search opens up many different opportunities

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
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  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
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  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubya

Facebook Graph Search opens up many different opportunities BRO

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

$240 billion

ccpdigitalcomemfl teedubya

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

teedubyaccpdigitalcomemfl teedubya

Pixels Pixels Pixels

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

$240 billion

ccpdigitalcomemfl teedubya

Advanced Ad Targeting

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Advanced Targeting

ccpdigitalcomemfl teedubya

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Advanced Targeting

ccpdigitalcomemfl teedubyaccpdigitalcomemfl teedubya

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Third-Party Databases

Combine Facebook data and interest targeting

ccpdigitalcomemfl teedubya

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
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  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Workforce Targeting

ccpdigitalcomemfl teedubya

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
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  • Slide 156
  • Slide 157
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  • Slide 159
  • Slide 160
  • Slide 161
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  • Slide 163

Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
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  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
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  • Slide 150
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
  • Slide 132
  • Slide 133
  • Slide 134
  • Slide 135
  • Slide 136
  • Slide 137
  • Slide 138
  • Slide 139
  • Slide 140
  • Slide 141
  • Slide 142
  • Slide 143
  • Slide 144
  • Slide 145
  • Slide 146
  • Slide 147
  • Slide 148
  • Slide 149
  • Slide 150
  • Slide 151
  • Slide 152
  • Slide 153
  • Slide 154
  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

$240 billion

ccpdigitalcomemfl teedubya

Some Facts About Facebook

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Before We Move On Water Breakhellip

ccpdigitalcomemfl teedubya

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 162
  • Slide 163

Number of monthly active users144 billion

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
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  • Slide 128
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 158
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  • Slide 163

ccpdigitalcomemfl teedubya

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Lead Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
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  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
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ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
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ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

Instagram Ads

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 163

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
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  • Slide 160
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  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 159
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  • Slide 161
  • Slide 162
  • Slide 163

Account Based Social Selling

ccpdigitalcomemfl teedubya

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 133
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  • Slide 150
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Wal-Mart

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR

Wal-Mart Inception

teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
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  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
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teedubya

Sniply sniply httpsniply

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR

Starbucks Inception

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 76
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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Native Adverti$$$ng

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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ccpglobalcomcmworld teedubya

Pinterest Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
  • Slide 131
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  • Slide 158
  • Slide 159
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  • Slide 162
  • Slide 163

ccpglobalcomcmworld teedubyaReddit Advertising

ccpdigitalcomemfl teedubya

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

StumbleUpon Ads ndash stumbleuponcomadvertising

ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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ccpglobalcomcmworld teedubyaccpdigitalcomemfl teedubya

Twitter Advertising

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
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  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
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  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

TWITTER ADVERTISING OPTIONS

ccpdigitalcomemfl teedubya

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 155
  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Twitter offers a variety of paid services to advertisers Promoted accounts

This is considered the quickest way to build an active community of advocates and influencers for your business

Custom targeting and audience profiles ensure your account is suggested to a highly involved audience

BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY

Promoted Accounts

teedubyaccpdigitalcomemfl teedubya

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure

Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet

MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS

Promoted Trends

teedubyaccpdigitalcomemfl teedubya

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user

Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click

AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT

Promoted Tweets

teedubyaccpdigitalcomemfl teedubya

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 107
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  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
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  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Geo

Target users based on

geographic location

Narrow in on key markets

Search

Target users who are searching

on relevant keywords

Ensure relevancy

Followers

Target your Followers

Leverage brand advocates

Interest

Target users based on their

interests

Resonate with users

Mobile

Target users on the go

Reach at point-of-purchase

Look-a-likes

Target users who are similar to your followers

Increase potential reach

Gender

Target users based on gender

Ensure Interest

relevancy

Twitter Targeting Tools

teedubyaccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
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  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
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  • Slide 108
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 161
  • Slide 162
  • Slide 163

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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ccpdigitalcomemfl teedubya

ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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ccpdigitalcomemfl teedubya

YouTube Ads

ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
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  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
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  • Slide 129
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ccpdigitalcomemfl teedubya

Outbrain Outbrain httpoutbraincom

ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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ccpdigitalcomemfl teedubya

Taboola Taboola httptaboolacom

ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
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  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
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  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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ccpdigitalcomemfl teedubya

Facebook Talent Acquisition

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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  • Slide 163

Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs

bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates

bull lower your recruiting costs and save you time

bull target competitors location and even job titles to attract your ideal candidates

ccpdigitalcomemfl teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
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  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
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  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
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  • Slide 156
  • Slide 157
  • Slide 158
  • Slide 159
  • Slide 160
  • Slide 161
  • Slide 162
  • Slide 163

Target Your Candidates

ccpdigitalcomemfl teedubya

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Slide 8
  • Slide 9
  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
  • Slide 42
  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
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  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Slide 109
  • Slide 110
  • Slide 111
  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
  • Slide 125
  • Slide 126
  • Slide 127
  • Slide 128
  • Slide 129
  • Slide 130
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wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Hero Image

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
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  • Coordinate Your Efforts
  • Slide 19
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  • Slide 21
  • Why Content Marketing
  • Slide 23
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  • Content
  • Slide 27
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  • Content Creation
  • Slide 33
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
  • Slide 45
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  • Content Amplification Tactics
  • Slide 53
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
  • Slide 113
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Women Engineers

wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
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  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
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  • Content
  • Slide 27
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  • Content Creation
  • Slide 33
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  • Content Planning amp Research
  • Slide 38
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
  • Slide 53
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
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  • Before We Move On Water Breakhellip
  • Slide 113
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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wwwthesocialrecruiterscomccpdigitalcomemfl teedubya

Culture

>

Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
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  • Content
  • Slide 27
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  • Content Creation
  • Slide 33
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  • Content Planning amp Research
  • Slide 38
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  • Content Curation
  • Slide 41
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  • Content Scheduling amp distribution
  • Slide 45
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  • Slide 51
  • Content Amplification Tactics
  • Slide 53
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Slide 64
  • Influencer Outreach
  • Slide 66
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
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  • Before We Move On Water Breakhellip
  • Slide 113
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  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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Drive Candidates to Your Funnel

ccpdigitalcomemfl teedubya

teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Slide 10
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
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  • Slide 31
  • Content Creation
  • Slide 33
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  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
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  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
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  • Slide 50
  • Slide 51
  • Content Amplification Tactics
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
  • Slide 61
  • Slide 62
  • Slide 63
  • Slide 64
  • Influencer Outreach
  • Slide 66
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
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  • Before We Move On Water Breakhellip
  • Slide 113
  • Slide 114
  • Slide 115
  • Slide 116
  • Slide 117
  • Slide 118
  • Slide 119
  • Slide 120
  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
  • Slide 124
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teedubya

Facebook Graph Search allows for Social HR Recruiting

ccpdigitalcomemfl teedubya

Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Slide 5
  • Slide 6
  • Slide 7
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  • Slide 10
  • Slide 11
  • Slide 12
  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
  • Slide 17
  • Coordinate Your Efforts
  • Slide 19
  • Slide 20
  • Slide 21
  • Why Content Marketing
  • Slide 23
  • Slide 24
  • Slide 25
  • Content
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Content Creation
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Content Planning amp Research
  • Slide 38
  • Slide 39
  • Content Curation
  • Slide 41
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  • Slide 43
  • Content Scheduling amp distribution
  • Slide 45
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  • Content Amplification Tactics
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 89
  • Slide 90
  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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Reach Your Recruiting Goals

14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500

ccpdigitalcomemfl teedubya

Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
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  • Silos and Silos of Data
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  • Coordinate Your Efforts
  • Slide 19
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  • Why Content Marketing
  • Slide 23
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  • Content
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  • Content Creation
  • Slide 33
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
  • Slide 53
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
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  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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Nearly 4000 Marketing TechnologiesOver 40 Categories

And Growinghellip

ccpdigitalcomemfl teedubya

teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
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  • Silos and Silos of Data
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  • Coordinate Your Efforts
  • Slide 19
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  • Why Content Marketing
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  • Content
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  • Content Creation
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
  • Slide 53
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
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  • Influencer Outreach
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  • Paid Search and SEO
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  • Harness data explosion for better ad predictions
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  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
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  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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teedubyarsquos Tools ndash ccpdigitalcomemfl

ccpdigitalcomemfl teedubya

teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
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  • Silos and Silos of Data
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  • Coordinate Your Efforts
  • Slide 19
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  • Why Content Marketing
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  • Content
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  • Content Creation
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
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  • Influencer Outreach
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  • Paid Search and SEO
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  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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teedubya

17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml

ccpdigitalcomemfl teedubya

teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
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  • Coordinate Your Efforts
  • Slide 19
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  • Why Content Marketing
  • Slide 23
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  • Content
  • Slide 27
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  • Content Creation
  • Slide 33
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  • Content Planning amp Research
  • Slide 38
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  • Content Curation
  • Slide 41
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 89
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  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
  • Slide 113
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  • Instagram Ads
  • Instagram Ads (2)
  • Instagram Ads (3)
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teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomemfl

Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
  • Slide 2
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  • Confusing
  • Slide 14
  • Silos and Silos of Data
  • Slide 16
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  • Coordinate Your Efforts
  • Slide 19
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  • Why Content Marketing
  • Slide 23
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  • Content
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  • Content Creation
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
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  • Ways to Promote
  • Slide 58
  • Google Buy Button on SERPS
  • Slide 60
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  • Influencer Outreach
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  • Paid Search and SEO
  • Slide 89
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  • Harness data explosion for better ad predictions
  • Slide 92
  • Content Paid Amplification
  • Slide 94
  • Interest Graph Actions on Content
  • Slide 96
  • Impact of Targeted Social Advertising
  • Slide 98
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  • Instagram Ads
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Connect on LinkedIn httplinkedincominteedubya

  • Actionable Ways Strategies and Technologies to Amplify Your C
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  • Confusing
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  • Silos and Silos of Data
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  • Coordinate Your Efforts
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  • Why Content Marketing
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  • Content
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  • Content Creation
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  • Content Planning amp Research
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  • Content Curation
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  • Content Scheduling amp distribution
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  • Content Amplification Tactics
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  • Ways to Promote
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  • Google Buy Button on SERPS
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  • Influencer Outreach
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  • Paid Search and SEO
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  • Harness data explosion for better ad predictions
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  • Content Paid Amplification
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  • Interest Graph Actions on Content
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  • Impact of Targeted Social Advertising
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  • Before We Move On Water Breakhellip
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  • Instagram Ads
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