Sean O’Connor, Senior Sales Director, Bing Ads

@seanbrendan

Future of SearchWhy what we do today, may not matter anymore

“It is impossible to

understand today,

until today becomes

tomorrow.” – Chuck Klosterman

Bing Predicts EPL

results

successfully most

of the time.

But, elections are

proving to be a

bit more tricky….

"This 'telephone' has too

many shortcomings to be

seriously considered as a

means of communication.

The device is inherently

of no value to us." – Western Union,1876

“Rail travel at high

speed is not

possible because

passengers, unable

to breathe, would

die of asphyxia.”- Dr Dionysys Larder (1793-

1859)

X-rays will prove to

be a hoax and

heavier-than-air

flying machines are

impossible. – Lord Kelvin, President of the

Royal Society, 1883

There will never be

a bigger plane

built.– A Boeing engineer, 1933

“The horse is here

to stay but the

automobile is only

a novelty — a fad.”

— Michigan Savings Bank to

Henry Ford

Nuclear powered

vacuum cleaners

will probably be a

reality in 10 years. - Alex Lewyt, 1955

Television won’t be able

to hold on to any

market it captures after

the first six months.

People will soon get

tired of staring at a

plywood box every

night.—Darryl Zanuck (20th

Century Fox)

“We don’t like your

boys’ sound. Groups

are out. Four-piece

groups with guitars,

particularly, are

finished.”-Decca Records, 1962

By the year 2000…We will witness an underground

revolution, with skyscraper type

buildings placed deep in the earth and

sealed against water.

You will be able to walk across the

Atlantic Ocean. There will be many cities

on this ocean, linked by flexible bridges.

Homes will become fully automated. At

the touch of a button, everything from

cooking to cleaning will be done

automatically as computers take over

household chores.

- Cliff Stoll, Newsweek 1995

“We’ll soon buy

books and

newspapers straight

over the Internet.

Uh, sure.”

What are the trends?

Smartphone growth is

slowing, especially in

Europe and North

America

Source: KPCB Internet Trends 2016, Nakono Research (2/16).

iPhone Shipments are

Estimated to be down

Y/Y

Source: KPCB Internet Trends 2016, Morgan Stanley Research

There is a proliferation of devices and expectations are

contextual to the device

Phones are not

for calling.

They are for

messaging.

Source: BI Intelligence, Portio Research

Conversations are the new platform of habit.

© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other

product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.

The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

be interpreted as a commitment on the part of Microsoft, and Microsoft cannot

guarantee the accuracy of any information provided after the date

of this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

REGARDING THEI NFORMATION IN THIS PRESENTATION.

Everyone can chat, now.

Siri CortanaGoogle NowAlexa

Video: Cortana Anthem

“We have achieved human parity.” Xuedong Huang, Microsoft Chief Speech Scientist

Baidu, Google and

others have crossed

90%

Source: KPCB Internet Trends 2016, Baidu, VentureBeat, Google, Soundhound

25% of Windows 10

desktop search queries

are voice

By 2020, 50% of search will come from voice. -comScore and Andrew Ng, Baidu Chief Scientist

The $600 million star, tried and tested

Okay Sean, what do

I need to do?

Fact:

Early adopters have the advantage.

Be a Fox

“Winning at Google is

winning at life”

“Winning at Google

helps me learn how

to win everywhere

else too….”

Bing Network is bigger than you think

15 billion+

Searches every

month, answered

around the world

840 million

Searches per month,

UK

30m unique

searchers

½

of U.S. consumers use

Bing

138 million

searchers using Bing

every month in

Europe

9%

NL Search Market

Share(Comscore, June 2016)

Change is powering

momentum at BingWindows 10 has

been our volume

growth catalyst

35% of Bing searches

in NL from W10

devices

Partners trust us

127 million

NL monthly searches

on Bing

Growing, quality

syndication network

“We must start from the premise that, in all likelihood, we are already wrong. And not wrong in the sense that we are examining questions and coming to incorrect conclusions, because most of our questions and conclusions are reasoned and coherent.

The problem is with the questions themselves.”

-Chuck Klosterman

@PurnaVirji | #BingThere

@PurnaVirji | #BingThere

© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other

product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.

The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

be interpreted as a commitment on the part of Microsoft, and Microsoft cannot

guarantee the accuracy of any information provided after the date

of this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

REGARDING THEI NFORMATION IN THIS PRESENTATION.