Embracing Social MediaEmbracing Social Media

Legal Marketing Association / OhioLegal Marketing Association / Ohio

Association of Legal AdministratorsAssociation of Legal Administrators

Oct. 6, 2009 / Toledo, OhioOct. 6, 2009 / Toledo, Ohio

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What is social media?What is social media? How do I do it right?How do I do it right? Why should I do it?Why should I do it? How can I generate value from it?How can I generate value from it? What can I do to get started? What can I do to get started?

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Most effective ways to get business* Most effective ways to get business* Peer referrals: 56%Peer referrals: 56% In person networking events: 33%In person networking events: 33% Conferences & seminars: 15%Conferences & seminars: 15% Social media: 3%Social media: 3%

*2009 Networks for Counsel Study,*2009 Networks for Counsel Study,Leader Networks survey of 1474 lawyersLeader Networks survey of 1474 lawyers

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Networks for Counsel Study:Networks for Counsel Study: 78% of lawyers polled reported 78% of lawyers polled reported

membership in an online social membership in an online social networknetwork

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“ “Social media are primarily Internet- Social media are primarily Internet- and mobile-based tools for sharing and mobile-based tools for sharing and discussing information, and discussing information, [pictures, video, audio, etc.]. The [pictures, video, audio, etc.]. The term most often refers to activities term most often refers to activities that integrate technology, that integrate technology, telecommunications and social telecommunications and social interaction.”interaction.”

-Wikipedia-Wikipedia

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Most common social mediaMost common social media Blogs: Blogs:

• More than 180 million (Technorati)More than 180 million (Technorati) Social networksSocial networks

• More than 300 million membersMore than 300 million members• worldwide (& that’s just Facebook)worldwide (& that’s just Facebook)

Discussion boards: Every topic A-ZDiscussion boards: Every topic A-Z

BlogsBlogs

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Social NetworksSocial Networks

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Discussion BoardsDiscussion Boards

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Ultimately, social media NOT Ultimately, social media NOT about technology, websites or about technology, websites or tools. It IS about:tools. It IS about:

• ConnectingConnecting• ContributingContributing• CommunityCommunity

How do I do it “right”?How do I do it “right”?

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There is no right or wrong.There is no right or wrong.

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Simply, treat those online the Simply, treat those online the same as if you were talking with same as if you were talking with them face to facethem face to face

Photo credit: ThinkPanama via Flickr

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But, it is still a business, so…But, it is still a business, so…

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Develop & follow a social media Develop & follow a social media plan that’s an extension of your plan that’s an extension of your business marketing strategy.business marketing strategy.

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UnderstandUnderstand the dangers & the dangers & liabilities & act accordinglyliabilities & act accordingly

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People are talking aboutPeople are talking about you,you, your firm &your firm & issues you care aboutissues you care about

You might as well listenYou might as well listen

Photo credit:Photo credit:

Niclindh via FlickrNiclindh via Flickr

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Learn the expectations &Learn the expectations &follow themfollow them

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It’s all about me you us. That’s It’s all about me you us. That’s why it’s called why it’s called socialsocial mediamedia..

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Social media is a Social media is a businessbusiness for for lawyers. You can’t dabble in it & lawyers. You can’t dabble in it & expect to achieve results.expect to achieve results.

Why should I do it?Why should I do it?

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Without an online presence, Without an online presence, you’re invisible.you’re invisible.

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You can position yourself as an You can position yourself as an expert among your peers.expert among your peers.

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You can develop relationships You can develop relationships with people who can help you with people who can help you grow your business.grow your business.

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You can have fun engaging You can have fun engaging othersothers w who share your passions ho share your passions (yes it’s allowed)(yes it’s allowed)

How do I generate value?How do I generate value?

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Pay it forward. Be the person Pay it forward. Be the person who helps everybody else.who helps everybody else.

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Give away your expertise.Give away your expertise.

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Any advantage you gain over Any advantage you gain over your competition adds valueyour competition adds value

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EngageEngage Be TransparentBe Transparent Develop relationshipsDevelop relationships Help themHelp them RepeatRepeat

What can I do today?What can I do today?

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ListenListen ExploreExplore Be visibleBe visible CommunicateCommunicate EngageEngage ShareShare EnjoyEnjoy

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1.1. Listen: Google Alerts, BoardReader.comListen: Google Alerts, BoardReader.com

2.2. Explore: Blog search, Twitter searchExplore: Blog search, Twitter search

3.3. Be visible: LinkedInBe visible: LinkedIn

4.4. Communicate: Blog, Microblog Communicate: Blog, Microblog

5.5. Engage: Comment and RespondEngage: Comment and Respond

6.6. Share: Legal NetworksShare: Legal Networks

7.7. Enjoy: FacebookEnjoy: Facebook

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edia Questions?Questions?

Lance Godard Lance Godard / / The Godard GroupThe Godard Group

www.TheGodardGroup.com

lance@thegodardgrouplance@thegodardgroup

Mike Driehorst Mike Driehorst / / Diamond CommunicationsDiamond Communications

www.MikesPoints.com

Mike.Driehorst@Diamond-Comms.comMike.Driehorst@Diamond-Comms.com