Embracing Social Media

Parlerai Inc.www.parlerai.com

•Alexander Graham Bell invents the telephone.

1876•offers

the patent to Western-Union for $100,000.

Bell wants to sell

•An "idiotic" idea of having a phone in every city in America!

•"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. “

•“The device is inherently of no value to us.”

Western Union Declines

Background

Then and NowDescription Then & Now Now & Future

Devices Books, Letters, Paper, Phones Computers, SmartPhones, Kindle

Media Written documents, Telephone, Radio, Television

Email, Instant Messaging, Text Messaging, Video Conferencing, Voice Recognition, Text to Speech, Speech to Text

Information Newspaper, Radio, Television Blogs, Web Sites, RSS

Entertainment Live, Theaters, TV YouTube, iTunes, TiVO, Mommy Bloggers, Social networks

Timeliness Scheduled, Limited On Demand, Immediate

Selection Limited, Controlled Infinite, Uncensored

Modes Single Multimode

Assistive Technology

Web 2.0 Technology

Touch Screen

Consumer Driven Services

Social Networks

Trends in Society

Assistive Technology• Technology is changing faster than Assistive Technology

• Apple iPhone, Google Droid• Google Chrome, Google Talk, Google Voice

• Many users with disabilities are barred from choosing inexpensive, off-the-shelf technologies

• Government and Insurance are not keeping pace• NY Times Article

•Government insurance requires PC makers to block any non-speech functions

• Roger Ebert•Film critic Roger Ebert gave Apple’s VoiceOver technology two thumbs up in allowing him to

communicate after losing his voice to cancer surgery,•But said his health insurance would only offer to cover an $8,000 device that didn’t work

nearly as well.

Web 2.0 TechnologyWhat is it?

• Web 2.0 sites allow users to interact with other users

• It is a type of Web site that –– Facilitates information sharing– Encourages collaboration– Is interactive– Provides interoperability– Allows user defined design– has user generated content

Examples

Web-based communities

Web applications

Social networking

Video sharing

Wikis Blogs

Touch Screen Computing• The touch screen market for mobile phones is expected

grow significantly– Last year (2008)

• Penetration for mobile devices was 15.8 percent• Representing a $900 million market

– By 2015• It is expected to grow to 40 percent• Representing a $3 billion year industry

• Multi-touch is growing– Due to iPhone’s popularity– Windows 7 will support multi-touch

Source: DisplaySearch 2009

Consumer Driven Services

Products

Popu

larit

y

Availability of Information

Limitations of organizations

Cost Pressures

(UN)Availability of Care

Liability

“The Long Tail”

An Evolution to Social Networks

• Yahoo, 1994• Google, 1998

Information

• AOL (email), 1993• AOL (IM), 1997• Vonage, 2001• Skype, 2003

Communication

• Amazon, 1994• Ebay, 1995• E-Trade, 1996

Commerce

• Napster, 1999• iTunes, 2003• Flickr, 2004• YouTube, 2005

Entertainment

• Friendster, 2002

• MySpace, 2003• Facebook, 2004

Social Networking

The Vision of Parlerai

Ubiquitous• Mobile Phones• Smart Devices• PCs and Computers

Any Media• Graphical• Video• Audio

Multimode• Click to call• Video Conferencing

Collaborative• Information sharing• Data Sharing

Interactive• Unified Messaging• Symmetric• Asymmetric• Broadcast

Parlerai Features

11

Image based user interface that transitions with the needs of a child. Provides easy access to necessary personal and motivating media.

Image based messaging platform allowing online social interaction for children with special needs.

Consistent and personalized data collection providing essential social and health related benefits.

Empowers parents with data for educational, developmental and medical meetings.

Parlerai Functions

12

Simple Calendar to keep up to

date

Profile of the child to share with others

Library of multimedia for all users

Your child’s network

controlled by you

Text / email messaging

for members of your

network

Conclusions

Communities of interest will

continue to grow

Service, not the device, is the key

Competition in this field will grow

People are becoming their own

advocates

Jon Erickson

Web – http://www.parlerai.com

Email – jon@parlerai.com

Blog – http://jon-erickson.blogspot.com

(GoogleVoice, Twitter, Facebook, LinkedIn)

Work – 781-378-2276

Mobile – 617-835-3940

Skype – jae2964

Harnessing the Power of the Internet for Children with Special Needs