June 01 - 04, 2010

2010 NACE Annual Conference & ExpositionMarriott World Center, Orlando, Florida

National Association of Colleges and Employers

Embrace Your Inner GeekStrategic and creative ways to implement technology in your work

June 2, 2010 | 2:30 – 4:30 pm

DePaul University• Founded in 1898

• Located in Chicago

• Largest Catholic university and eighth largest private not-for-profit university in the U.S.– 25,072 students (65% undergraduate, 35% graduate)

• Focused on teaching and applied learning– Faculty teach 97% of all courses– Majority of classes have less than 30 students– “Chicago is our classroom”

• Diverse– 30% of students are first in their family to attend college– 26% of students are students of color– 33% of first-year students are from out of state

Career & Money Management (CMM)• Within the division of Enrollment Management & Marketing

• Made up of 4 distinct areas to serve students and alumni– Career Center– Office of Student Employment– Alumni Sharing Knowledge (ASK)– Financial Fitness

• Assist in defining a career path, managing money and finding gainful and rewarding employment

• Close relationship and shared office space with the Office for Academic Advising Support

Career & Money Management (CMM)• Within the division of Enrollment Management & Marketing

• Made up of 4 distinct areas to serve students and alumni–Career Center– Office of Student Employment– Alumni Sharing Knowledge (ASK)– Financial Fitness

• Assist in defining a career path, managing money and finding gainful and rewarding employment

• Close relationship and shared office space with the Office for Academic Advising Support

Career Center• Social media• Video• Web

Career Center• Social media• Video• Web

• Start• Turning Point• Strategy• Next Steps

It all began with Facebook.

Group - 2007

• “Where the kids are at!”• Event-driven• Maintained by student workers• Facebook Flyers (paid ads)

Group - 2007 Profile - Fall 2007

Group - 2007 Profile - 2007

2008

They can delete us?!Source: zdnet.com

Group - 20072008

Source: zdnet.com

Page - 2009

facebook.com/DePaulCareerCenter

Profile - 2007

Early Lesson: Be ready to adapt!

My Two Cents DePaul blogmytwocentsdepaul.com

• Launched March 2008• Career development

and financial literacy• 100% student run

• Joined September 2008

• 3 videos

YouTubehttp://www.youtube.com/user/DePaulCareerCenter

How will students find us on these new tools?

Homepage redesign

Social Media Working Group Established 2008

• Alumni Relations hired the university’s first Emerging Media Specialist in 2008

• Admissions and Marketing Strategy were also on Facebook and exploring other tools

• Small group (< dozen) from around the university began to meet, share ideas, brainstorm strategies

http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx

2008: Turning Point

Social Media isn’t a fad, it’s a fundamental shift

in the way we communicate.

http://socialnomics.net/, May 5, 2010

More intentionalMore strategic

More integrative

With or without new staff

Proposed New Media Coordinator

• take on the mantle of “new media”• help integrate our cross-departmental efforts in social

media• evaluate appropriate online communications vehicles,

including:

• actively seek out new opportunities and delivery methods

- Facebook- LinkedIn- blogs- Flickr

- YouTube- Twitter - and more

Welcome, Doug Miller!http://www.linkedin.com/in/douglasleemiller

June 2009, New Media Coordinator

Why do we use social media and video?

What are we trying to accomplish?

• Build awareness• Demystify our services• Educate students and alumni• Deliver services and create connections

Social Media & Video StrategyEstablish• Social media message flow strategy• Social media message tracking strategies• Best practices for advertising our tools• Twitter• LinkedIn group

Produce• Video material

Grow• Blog presence• Facebook fan page, fan involvement

Establish Produce Grow

Establish Produce Grow

•Publishing platform

•Allows email submissions from our staff and student staff

•PDF, photos, audio, links

•Autopost / monitored posts

•Push to FB, Twitter

Message Flow: Posterous

Tracking mechanisms

Combination of data sources

– Posterous– Post.ly– Google Analytics

Establish Produce Grow

Advertise social media presence

Establish Produce Grow

Establish Produce Grow

Twitter• 840 followers• Promote services

and events• Share useful info

from around the web

• Hashtag campaigns #workwednesday#goodstuffontheweb#depaulask#depaulcoop

Establish Produce Grow

LinkedIn: Virtual Career Networking Lounge

• 554 members• Advise students to

create accounts as part of job search & networking

• Advisors and staff = content contributors

• Workshop• Internal group, too

Establish Produce Grow

:60 Second StepsSignposts on the Career Roadmap

• Support / increase awareness of Career Roadmap

• Drive traffic to YouTube

• Playlists

Establish Produce Grow

:60 Second Stepsyoutube.com/user/DePaulCareerCenter

http://www.youtube.com/watch?v=ns6Lw0UCvN4

My Two Cents DePaul blog

Establish Produce Grow

• Expanded blogger slate

• RSS feed from university blog “DeBlogs”

• Blogging best practices

• Revised blogger schedule

Facebook: facebook.com/DePaulCareerCenter

• 1129 fans (“likes”)• Promote services and

events• Encourage interaction

and questions• Customer service tool

Establish Produce Grow

Impact on website: DRAFT

DRAFT

Amanda Powers Snowden312.362.8664apowers@depaul.edu

http://careercenter.depaul.edu

Follow us: http://twitter.com/DePaulCareerCtr

Connect with us: http://facebook.com/DePaulCareerCenter

Watch us: http://youtube.com/DePaulCareerCenter