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Eight Ways to DOUBLE Your Sales Team’s Productivity

Matt HeinzPresident, Heinz Marketing

@heinzmarketing

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Housekeeping• Copy of this deck• Offers for you• Full Funnel Marketing – The Book!• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe

• Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want

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1. How many of you produce content for your sales team?

2. How many are frustrated with how sales uses your content?

Show of hands….

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Is this what they think of you?!

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What they say behind your back (maybe…)

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A direct line to revenue growth

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This doesn’t write checks!

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1. Do the math (quantify what success looks like)

2. Create a clear customer profile3. Map the sales and buying process4. Plan to fire lots of bullets

Four steps to a better plan

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A gap between importance and execution

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The Eight Keys to Productivity

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1. Active CRM Ownership & Optimization

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2. Tools Integration

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3. Better reporting & dashboards

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4. Process improvement

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5. Best practice collection, inventory & sharing

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6. Vendor filter, triage & selection

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7. Comfortability with customers (directly)

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8. Ownership of templates & collateral inventory, consistency, access

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Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe

• Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want

#B2BMX

Thank You!

Matt Heinz, PresidentHeinz Marketingmatt@heinzmarketing.com@heinzmarketing