Earth HourA global campaign to rally support and inspire action from individuals, communities and governments.

A peoples’ movement on climate change

Started in 2007, in Sydney.

Last year, over 4000 cities in 128 countries supported the campaign.1 billion people supported

Calls for switching off non essential lights for one hour as a show of support and action on climate change.

Earth Hour is the largest demonstration of public concern about climate change ever attempted’’

UN Secretary General, Ban- Ki-moon

March 28, 2009

Earth Hour 2010-INDIA•Over 5 million switched off and participated•Crossed the mark for no. of cities by a wide margin( 125 compared with 58 in 2009)•All iconic landmarks in each state, switched off.•Engaged over 600000 students•Received the best inclusive social campaign of the year award•100000 supporters in digital and online medium

Earth Hour 2011

moving beyond symbolism

THE EARTH HOUR BRAND GROWS BEYOND THE HOUR TO EARTH HOUR +

EARTH HOUR + SEEKS 2011 ACTION NOT JUST FOR 1 HOUR, BUT COMMITMENT TO ONGOING CHANGE

Key Message for Earth Hour 2011

Go beyond the hour

Switch off for an hour

PLUS

Switch on to a Low Carbon Lifestyle

Commit to a personal action to benefit the environment

TOGETHER OUR ACTIONS ADD UP

Earth Hour+ symbolizes

THE POWER OF

Individuals to commit to a personal action that will reduce their carbon footprint

Organizations to demonstrate actions or announce initiatives that reduce their impact on the environment

Governments to promote leadership on environmental issues

3 ways to directly support EH 2011

1. Participate Get involved – turn off your lights and get your

employees to do the same at home

2. Outreach Give communications and marketing support by

donating media or spreading the Earth Hour word

3. Financial support Donate or sponsor Earth Hour and help WWF reach important audiences

Earth Hour 2011

Partners

Supporters

Earth Hour Merchandise

Badges

Web Banners

T-Shirts

Posters

For more downloads log on to www.earthhour.in

Create, Engage, Share, Participate

We hope to make Earth Hour 2011 even bigger and better