E-MARKETING

Digital promotion 2

Marketingdepartment,FacultyofEconomicsinOsijekJ.J.Strossmayer UniversityinOsijek

E-MARKETING

AntunBiloš,PhD.Associateprofessor

Contents

E-MARKETING 2

+ Main elements

• Search engine marketing• Search engine advertising• GoogleAdsplatform• Retargeting• Socialmediaadvertising• Viralmarketing

SEM vs SEA

• SEM(searchenginemarketing)– searchengineoptimization or SEO– searchengineadvertising or SEA

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Google AdWords Google Ads

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Google Ads

• GoogleAdsnetwork:– search-network– display-network– onlinevideo– …

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QUERY

ADS

SEARCH RESULTS

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Google Ad Generators

• https://www.karooya.com/expanded-text-ad-preview-tool• http://andrew.marketing/ad-preview-tool/• https://www.ppcadeditor.com/responsive-ads-generator/

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Retargeting+ Remarketing? Not really

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Social media advertising

1. Businessprofile2. Targetaudience3. Compellingcontent4. Advertising5. Metricsandadjustment

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Facebook

• Pagelikes• Pagepostengagement• Clickstowebsite• Websiteconversions• Appinstalls• Appengagement• Event responses• Offerclaims• Videoviews

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FB Segmentation possibilities

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FacebookDo’s & Don’ts

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Viralni marketing

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https://locowise.com/blog/the-best-viral-marketing-campaigns-of-2018

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Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

https://www.storegrowers.com/does-google-ads-work/

Q&A

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Thank you!

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Izv.prof.dr.sc. AntunBiloš

Katedra za marketingEkonomski fakultet uOsijekuSveučilište J.J.Strossmayera uOsijeku

www.efos.unios.hr/abilosabilos@efos.hr