The 21 Day Road To 50K Likes�

Gabriel Cooper � Marketing, Content & Community�

We are the media company built for today’s gay consumer

ENGAGING CONTENT SOCIAL MOBILE BRAND SAFE

My Story�

Aggressive Facebook “Likes” goal:����  

 over  21  days  

50,000  30,000  

Campaign Basics�

•  What is your target audience? �– Drill as deeply as possible�

•  What goal are you trying to achieve? �– Quantify�

•  Which medium best suited? �– Do some research�– Choose fewer and do well �

Campaign 1: Queerty Spring Break �

Entry Page�

Sharability�

Brand Integration & Asset Utilization�

Newsletter box�

Banner ads, Signatures, Page ends �

Dedicated e-mails�

Ad Testing�

NOT John Travolta�

Facebook Ad Types�

Boost & �Promoted Posts �

���

Fan engagement ßà �Organic peer-to-peer �

sharing �

.04 per engagement (15% likes) �= .30 per direct Like �

Facebook Ad Types�

Page Likes �Campaign �

��

Direct Page Likes �  

Right-hand ad�

Newsfeed�

.33 per Like �

Lessons �

1.  Hone audience �2.  Fitting & compelling content �3.  Time it right �4.  Make it measurable �5.  Utilize partnerships and assets �6.  Maximize peer-to-peer sharing

Results �

Website traffic pre-campaign: 11% Facebook�During campaign: 32% Facebook�Post-campaign: 17% Facebook�  

0  

10  

20  

30  

40  

50  

60  

1-­‐Feb  

2-­‐Feb  

3-­‐Feb  

4-­‐Feb  

5-­‐Feb  

6-­‐Feb  

7-­‐Feb  

8-­‐Feb  

9-­‐Feb  

10-­‐Feb

 

11-­‐Feb

 

12-­‐Feb

 

13-­‐Feb

 

14-­‐Feb

 

15-­‐Feb

 

16-­‐Feb

 

17-­‐Feb

 

18-­‐Feb

 

19-­‐Feb

 

20-­‐Feb

 

21-­‐Feb

 

22-­‐Feb

 

23-­‐Feb

 

24-­‐Feb

 

25-­‐Feb

 

Fans  (K)  

Fans  (K)  

Day  21  

Day  1  

50,093  

Campaign 2: Gay Wine Weekend�

Quick Tips (if there’s time) �

-Go for it! Don’t be afraid to try�-Test a little bit, then invest �-Every social media channel is not a good fit for your brand�-Be encouraging, but don’t brag�  

Contact �

Gabriel Cooper �Marketing, Content & Community�

gabe@gaycities.com ���

@GayCities � @Queerty �