E-MARKETING Digital promotion 2€¦ · 1.Business profile 2.Target audience 3.Compelling content...
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E-MARKETING Digital promotion 2 Marketing department, Faculty of Economics in Osijek J.J. Strossmayer University in Osijek E-MARKETING Antun Biloš, PhD. Associate professor
Transcript of E-MARKETING Digital promotion 2€¦ · 1.Business profile 2.Target audience 3.Compelling content...
E-MARKETING
Digital promotion 2
Marketingdepartment,FacultyofEconomicsinOsijekJ.J.Strossmayer UniversityinOsijek
E-MARKETING
AntunBiloš,PhD.Associateprofessor
Contents
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+ Main elements
• Search engine marketing• Search engine advertising• GoogleAdsplatform• Retargeting• Socialmediaadvertising• Viralmarketing
SEM vs SEA
• SEM(searchenginemarketing)– searchengineoptimization or SEO– searchengineadvertising or SEA
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Google AdWords Google Ads
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Google Ads
• GoogleAdsnetwork:– search-network– display-network– onlinevideo– …
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QUERY
ADS
SEARCH RESULTS
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Google Ad Generators
• https://www.karooya.com/expanded-text-ad-preview-tool• http://andrew.marketing/ad-preview-tool/• https://www.ppcadeditor.com/responsive-ads-generator/
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Retargeting+ Remarketing? Not really
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Social media advertising
1. Businessprofile2. Targetaudience3. Compellingcontent4. Advertising5. Metricsandadjustment
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• Pagelikes• Pagepostengagement• Clickstowebsite• Websiteconversions• Appinstalls• Appengagement• Event responses• Offerclaims• Videoviews
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FB Segmentation possibilities
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FacebookDo’s & Don’ts
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Viralni marketing
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https://locowise.com/blog/the-best-viral-marketing-campaigns-of-2018
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Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know
https://www.storegrowers.com/does-google-ads-work/
Q&A
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Thank you!
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Izv.prof.dr.sc. AntunBiloš
Katedra za marketingEkonomski fakultet uOsijekuSveučilište J.J.Strossmayera uOsijeku
www.efos.unios.hr/[email protected]
