Post on 18-Apr-2015
DUDHSAGAR DAIRY
INTRODUCTION
Dudhsagar Dairy is a co-operative dairy. It works under Gujarat Co-operative Milk
Marketing Federation. Dudhsagar Dairy takes milk from many villages around Gujarat and pay
for their milk. Then Dudhsagar Dairy processes it & pack in different packaging and after
supply.
Dudhsagar Dairy produces milk & milk items under the brand name of ‘SAGAR’ &
‘AMUL’ . Dudhsagar Dairy’s plan is biggest in the all our Asia.
Dudhsagar dairy is one of the largest dairy and it is connected with G.C.M.M.F. it is
the most popular unit in G.C.M.M.F. Dudhsagar dairy is not only largest but also no.1 in the
Asia. Dudhsagar dairy had established on 2nd April 1963.
Dudhsagar dairy has produced more than 16 lacks liter milk per day. Its production
department is a vary large. Under production department, there have many sub-departments like
as powder department, ghee department milk department & butter department. In each
department more then 300 to 400 workers are worked. Dudhsagar dairy has appointed one
manager on each department. Its production technique is modern; all the machines are
technically controlled. Its production is sol out not only in local area but also exported in world
wide. Dudhsagar dairy has received milk all the local area and 4 cities that is Kheralu, Vihar,
Kadi, Osapur.
Dudhsagar dairies market is so wide, because of its work under G.C.M.M.F its market
has expanded on national & international arena. Its marketing department is also large. Under
marketing department more then 50 employees are worked. Marketing department handled all
the activities which are connected with market like, to decide price of product, advertisement,
channel of distribution, marketing research, product planning etc. but final decision by the
G.C.M.M.F.
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Human resource management of dairy is controlled all the activities which is
connected to the people. Dudhsagar dairy is personal policy is build up on the bases of
employee’s welfare activities.
Dudhsagar dairy’s financial position is also very good. It has a enough money to
establish a new project. It has enough money to solve the uncertainty, & its credit in market is
also good.
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COMPANY PROFILE
Name:-
“MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”,
Mehsana. OR DUDHSAGAR DAIRY, Mehsana
Address:-
Dudhsagar Dairy,
Mehsana District Co-operative Milk Producers’ Union Ltd,.
Mehsana-384002
Registered Office:-
Dudhsagar Dairy,
Mehsana District Co-operative Milk Producers’ Union Ltd,.
Mehsana-384002
Date of Establishment:-
Registered Date: - 8th Nov., 1960
Starting Date : - 2nd April, 1961
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DUDHSAGAR DAIRY
# To produce the value added milk products like Ghee, Butter, Powder, etc.
# To process the raw milk and allocate to various sections.
# To preserve the milk for longer duration.
# To manufacture milk powder to manage the excess liquid milk.
# To collect the milk available from various villages (Societies).
# To supply the excess liquidity milk to the needy expressive dairies
# To handle the chilling centers related activities.
# To add the value to the procured raw milk.
# To provide the nutritive diet to the consumers.
# To preserve the milk for longer duration.
# To manage the flow of milk.
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EXISTING MANEGEMENT BODY
Chairman
Shri Vipulbhai Manshingbhai Chaudhary
Vice Chairman
Shri Gandabhai Chaturbhai Patel
Directors
Shri Abherajbhai Meghrajbhai Patel Shri Baldevbhai Pursottamdas patel Shri Bhikhabhai Hirabhai patel Shri Chandulal shivlal patel Shri Iswrbhai Bholidas patel Shri Jethabhai Jesingbhai Desai Shri Krushnshih Pratapshih Thakor Smt. Kantaben kanubhai Rabari Smt. Radhaben Dhanabhai Bharvad Shri Haribhai Veljibhai Chaudhary Shri Keshaji Gagaji Thakor Smt. Savitaben Prahladbhai Patel Shri Shankarji Lavingji Thakor Shri Natubhai Pitamberdas Patel Shri Vaghjibhai Ramjibhai Chaudhary Shri Bharat .M. Vyas District register
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Managing Director
Shri M. M Bhatt
Bankers
The Mehsana District Central Co-op. Bank Ltd, Mehsana. State Bank of India Mehsana. UTI Bank Mehsana. Bank of Baroda Mehsana. H.D.F.C. Bank Mehsana. I.C.I.C.I. Bank Mehsana.
Auditors
Special Auditors (Milk) Milk Audit Office, Mehsana.
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HISTORY & DEVELOPMANT
Mehsana-a largest milk producing district of Gujarat is famous since long for cattle
breeding and animal husbandry practices. Large, small and marginal farmers and landless
laborers are engaged in the practices of animal keeping and milk production. The high yielding
well known “Mehsani” buffalo breed is native of the district and is known for its potential of
economical milk production.
The UNICEF team, after being convinced in 1958 about the potential of milk
production in the district Co-operative lines. Under the leadership of late Shri Mansinh P. Patel
Mehsana district co-operative milk producers’ union was formed and registered on 8 th
November, 1960. The union commenced supplying, raw milk to the municipal dairy.
Ahmedabad in April 1961. Subsequently, on 2nd April, 1963, the foundation stone for the
union’s own diary plant was laid down by Shri Morarjibhai Desai, the then Finance Minister.
Govt. of India. The project was completed in record time of one and half years.
This could be achieved due to able guidance and generous cooperation of Dr. V.
Kurien, then General Manager, Kheda District co-operative milk producers’ union ltd., Anand.
The new dairy – “Dudhsagar” was inaugurated on 2nd April, 1965 by Shri C. Subramaniam,
the then Minister for Food and Agriculture, Govt. of India and came into existence with an
initial handling capacity of 90000 liters of milk per day. Continuous efforts to cover more and
number of villages under this co-operative network necessitated gradual expansion.
Accordingly, the union is now capable to handle 10.5 lack liters of milk per day. During the year
1997-98 union procured total of 3,02,800 milk producer members. Women membership is 32
percent amongst the same. The union procured 1330304 kg of milk, the highest quantity ever
collected before, on 14th January, 1998.
The union makes use of most advanced technologies for manufacture of various milk
products, for providing better animal health care services and for building socio-economic
strength. It is equipped with latest sophisticated plant and machineries suitable for processing of
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milk and manufacture of products like butter, dry milk products such as skimmed milk powder,
whole milk powder, baby food and dairy whitener, ghee, sweetened condensed milk, etc
hygienically. The products meet national and international quality standards and are available in
the desired quantities throughout the year from retail outlets, managed by M/s Gujarat
Cooperative Milk Marketing Federation Ltd, Anand spread throughout the country.
Up gradation and improvement of the buffalo/cow breeds located in the district being
backbone of organizational growth, union established bull mother farm at Jagudan to undertake
the activities such as raising of buffalo and cross-bred male calves as the future bulls, running
frozen semen laboratory, progeny testing of buffalo and cross-bred bulls, development of cross-
breeding farm and use of embryo transfer techniques for animal breeding etc. the above is
endeavored further by providing animal health care services and artificial inseminations at the
door steps of farmers with strong network of qualified veterinarians, mobile vans, wireless
networks and related infrastructure facilities. The union has also established two cattle feed
plant for manufacturer of balanced cattle feed. These factories are run by the union on “no profit
and no loss” basis so as to provide balanced feed to the milk animals owned by farmers at
reasonable affordable rates.
The union committed to create socio-economic stability by providing best possible
services concerning all spheres of well being of rural community. Happiness with smile on face
of small and marginal farmers, landless, laborers, widows, divorcees etc is seen as a result of on
going efforts of union to achieve its goal. It is actively associated and participating with
institutions like the National Dairy Development Board, the Central Social Welfare Board, The
District Rural Development Agency, The Gujarat State Co-operative Union, in implementation
of various schemes like Research And Development Programmes, Afforstation Programmes,
providing loans/grants for purchase of milk animals to low income group individuals, widows,
divorcees etc, providing financial assistance for purchase of electronic milko-tester machines,
milk collection centers and communities practices; providing cross-bred female calves; co-
operative development programmes, training of village societies secretaries; Group insurance of
animals and members through LIC and providing assistance for development of community
fodder farms to help marginal farmers and landless laborers.
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The above listed activities are regularly revised and updated to align with recent
developments taking place from time to time so as to keep the organization sustainable in the
present competitive era of liberalization and globalization.
A deep sense of understanding and foresight of key personnel like the past Chairman
Late Shri Mansinhbhai P. Patel and the present Chairman Shri Vipulbhai M. Chaudhari who
continuously giving an impetus for future organization growth and strategies. The union has a
team of highly qualified professionals, and skilled man power who have ability to change
wisdom into reality and whose effort could make DUDHSAGAR DAIRY appear on the world
map of dairy industry.
ACHIEVEMENTS OF ORGANIZATION
“MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”, Mehsana has got three certificates at a time.
For Environment ISO 14001 In 1996For Quality ISO 9001 In 2000For Safety H. A. C. C. P. 9000 In 2002
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ORGANIZATION STUCTURE
Sr. Mgr(prod.) Mgr/Ass.Mgr Plant office
(section head) Supervisor
Dy.GM(PO) Operator Worker
AGM (Eng.) Ass. Mgr. MR (shift Engg./Incharge)
Chairman MD (ISO 9000/ISO 14000/HACCP)
Ass. Mgr (QA) Shift I/C Jr. Officer/Shift Eng.
GM (Comm) Chemist/ Workers/operator/ Microbiologist Helper
Dy. Mgr (HR & A)
Ass. GM(CS) Sampler/ Workers
Mgr(IA)
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PRODUCTION
ORGANIZATION STRUCTURE
Sr. Manager Production( R.C. Patel )
Milk processing Sterilized Butter & Eng Powder Sec. SweetenedAst mngr Flavored Ghee Section Ast mngr Condensed
Milk Ast mngr Milk Ast mngr Ast mngr
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PRODUCTS
Basic Products
Sagar Gold (Pasteurized full cream milk 6.0% Fat & 9.0 SNF.)
Amul Shakti Pasteurized stander Milk
Amul Ghee
Sagar Ghee
Sagar Sfurti flavored milk
Amul Cool flavored milk
Amul Spray Infant Milk Food
Sagar Skimmed Milk Powder
Amulya Dairy Whitener
Amul Whole Milk Powder
Amul Pasteurized Butter
Amul Mithai amte
Sagardan (Cattle Feed)
Main Products
1. Milk:-
~ Standardized milk 4.50 fat/8.5 SNF
~ Tonned milk 3.0 fat / 8.5 SNF
~ Double Tonned Milk 1.5 fat / 9.0 SNF
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~ Whole Milk 6.0 fat / 9.0 SNF
2. Flavored milk:-
~ Elaichy Flavor
~ Kesar Flavor
~ Rose Flavor
3. Butter:-
~ Table Butter ( Yellow Butter )
~ White Butter
4. Ghee:-
~ Pure Ghee
5. Powder:-
~ Whole Milk Powder
~ Infant Milk Powder
~ Skimmed Milk Powder
6. Scm:-
~ Sweetened Condensed Milk
7. Cattle Feed:-
~ Balanced Food for Cattle (Sagardan)
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MANUFACTURING PROCESSES
Process of For Milk
Milk Farmers
Village Milk Co-op. Soc. (Collection Center)
Chilling Center
Raw Milk Reception Dock (RMRD)
Milk Processing Plant
Powder Butter & Ghee Milk PackingSection Section Section
Storage
Dispatch Federation(GCMMF Ltd)
Distribution Channel
Consumer
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Explanation
The milk is brought to the dairy by transportation or by tanker. Then it is
collected in raw milk receiving tank. Then further that milk is pasteurized by heating the
milk at 80 Degree Celsius after heating the processed milk is cooled. After this the cream
is separated and then the milk is packed in the bags.
After receiving the milk reception department pouch department pack this milk
in 500 ml bag. In this department as 4 pouch packing machine. The capacity of machine
is 60 pouches per 1 minute pack. They use different type of packing pouch like
Sagar Gold
Sagar Stander Milk
After packing milk in 500 ml pouch they store it in cold storage and the temperature of
the cold storage is four degree.
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Ghee Section
Process of making Ghee
Receive Cream in the tank
Process in Serum Separator
Butter Milk
Butter is passing on hot exchange
Butter receives in ghee kettle and heating on 112 degree Celsius at an hour.
Ghee is stored in cold tank and ghee cold on only 35 degree Celsius
Packing
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Explanation
First of all Cream receive in cream tank and then cream are separated on a
Siram separator and Butter and Milk are separated. And after butter go on butter
malting vat and butter has heated on 55 Degree Celsius and after butter go on Ghee
Cattle’s. Then butter has heated on 112 degree Celsius in ghee cattle and ghee is ready.
After ghee cold on 35 degree Celsius and after ghee go on packaging department by
ghee tank.
Ghee Pouch Packaging Department
Pouch Packing500, M.L [Net Weight 452gram] [Price-72] [Per day 450 Create packing]
Refill Packing1, Litter [Net Weight 905 gram] [Price-144]
Tin Packing1, Litter2, Litter5, Litter [Net Weight 4.525 kg] [Price-720]
[Per day 400 Create packing]15, kg
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Butter Section
Process of making Yellow Butter
Raw Milk
Heated on 82 degree Celsius
Machine through Raw Milk has been separated in two different items
Raw cream [cream pasteurization: storage of pasteurized MilkCream having 37-43% Fat, temp. 12< degree CelsiusAging (stored) 2 hours minimum]
Cream use in contimeb machine
Add anato color and salt
Butter will be ready
Packaging
Store on 0 degree Celsius
Dispatch
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Explanation
First of all raw milk has been heated on 80 to 82 degree Celsius and after raw
milk separated from the two different items one is Milk, other is Cream. Cream has use
in contimeb zone and added Anato
Colour (add 0.45% colour at the whole quantity of the butter) and salt (add 2.6%
salt at the whole quantity of the butter). Under contimeb zone cream, Anato Colour and
salt has mixed and yellow butter will be ready. Then yellow butter will go on packing
department and here butter finally packs. Then yellow butter goes on cold storage below
4 degree Celsius.
Packaging Department
[Packing Brand Name “Amul Pasteurized Butter”]
[Packing on 500gram, 100gram and 10gram]
[Butter use name Table butter]
[One chiplets weight 90grma]
[One packet 110 chiplets pack & under 1 cartoon 12 packets]
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Process of making White Butter
Raw Milk
Heated on 82 degree Celsius
Machine through Raw Milk has been separated in two different items
Raw cream [cream pasteurization: storage of pasteurized MilkCream having 37-43% Fat, temp. 12< degree CelsiusAging (stored) 2 hours minimum]
Cream use in contimeb machine
Butter will be ready
Packaging
Store on 0 degree Celsius
Dispatch
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Explanation
First of all raw milk has been heated on 80 to 82 degree Celsius and after raw
milk separated from the two different items one is Milk, other is Cream. Cream has use
in contimeb zone. Under contimeb zone cream has been separated and after butter will
be ready. Then butter will go on packing department and here butter finally packs. Then
butter goes on cold storage below 4 degree Celsius.
Packaging Department
Only 15 kgs cartoon packing. [Net 15,500 gram with cartoon] [Daily 700 petty packing]
Powder Section
Process of making Powder
Pasteurized Chilled Milk[Powder milk silo]
milk evaporating plant high heating 95-102 degree Celsius
Concentrated milk tank
Spray drying (Drying chamber)Filtered hot air
160-210 degree Celsius
Vibro Fluidizer
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Filter air 20-30 degree Celsius
Filling bags/ Power Silo
Packing
Storage
Dispatch
Explanation
This is continues process and only 30 minutes required manufacture particular
powder from milk. It does not include packing time.
N1 & N2 each contains rated capacity of 26 Mt per day for IMP
N3 & N4 each contains rated capacity of 45 Mt per day for SMP
Packaging Department
Amul Spray Tin Pack - 500gram & 1kgRefill Pack – 200gram, 500gram & 1 kgPolythin – 200gram & 1 kg
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Amulya (Amulya Rich Amulya Pure) Tin pack – 500 gramRefill pack – 200 & 500grams
Sagar Skim Milk Powder Spray Dried (Non Fat)Refill – 500gram
Powder is the best way of preserving milk solids. The main objectives in processing it
id to achieve good storing stability, low production costs & a product that resembles as much as
possible the original after reconstituting. The production of concentrated & dried milks has the
advantage of processing & storing all the market surpluses especially fluid milks, as well as at
by products. Due to the preservation effect of low water activity, dry milk products are desirable
in regions with unfavorable climate conditions. Even infant formulae are designed as a
substitute for human milk when mother cannot best feed their babies.
Powder section has a paramount importance in itself, a large proportion of milks are
diverts to this section for manufacturing different types of powder.
In Dudhsagar, four powder plants are manufacturing powder. The types of powder
manufactured are whole milk powder (for army), skim milk powder, baby food, and dairy
whitener. All plants are having two stage drying. Two plants are manually operated while two
are automated.
The brand names of powder are Amul for whole milk powder, Amul spray for baby
food. Amulya for dairy whitener and Sagar for skim milk powder.
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SFM SectionProcess of making SFM
Pasteurized Milk
Standardization (Fat % - 3.40 to 3.60 SNF % 8.5 to 8.9)
Pre heating (50 - 55 oC)
Sugar addition (@8% in D-vat)
Homogenization (1st stage – 2500 PSI 2nd stage – 700 PSI)
Heating (75 to 77 oC/15 sec)
Chilling (upto 5 oC)
Addition of color @0.04% & flavour @0.07% tank
Bottling Room
Batch Sterilization 121 oC/16min.
Cooling through fans
Labeling
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Wrapping
Storage (below 8 oC) Explanation
Flavoured milk is recognized as beverage product containing milk to which has
been added flavouring materials such as chocolate, fruit flavors (strawberry, pineapple,
apple, banana etc) or syrups & possibly coloring materials. The milk product is usually
skimmed or partially skimmed milk with a reduced fat content. For longer shelf life here
sterilized flavoured milk is manufactured. SFM is marketed under the brand name of
Amul cool & Sagar sfurti.
Mainly three flavors are prepared here, 1. Kesar flavour
2. Elaichi flavour
3. Rose flavour
The color & flavour addition percentage varies with flavour.
Kesar flavour
Flavour: kesar milk masala @0.5ml/lit
Color: Kesari Powder @0.25gm/lit
Elaichi Flavour
flavor: spice drop cardamon @ 0.25 ml/lit
Color: apple green powder @0.25gm/lit
Rose Flavour
flavour: rose special @0.18 ml/lit
color : erythrosine @0.022 gm/lit
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The specific amount of colour & flavour for respective flavoured milk is taken
into 10 lit milk & mixed. Followed by filtering the mix using cloth & then adding it in
the bulk tank & agitated.
Row Material & Utility
The one and only Row material on which the dairy plant function is milk and as
Gujarat has abundant live stock especially cows and Buffalos availability of the raw
material.
Lower level or primary level milk producers co-operative make a collection of
milk from member’s producers. Member’s producers are the farmers owing cows or
buffalos. They bring milk to primary level societies. In case of quality of the co-
operative must be alert so as to neglect the collection of sour milk and substandard milk.
For pricing collection milk importance is given to quality. The milks price is a
based on fat and snuff Ex. Solid nonfat center. It needs to consider the bacterial
population in the milk for raw paying milk price. Payment is Done on monthly or daily
basis depending upon co-operative policy and member preference.
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PACKAING
Introduction
In store section the items used in the dairy and the union and finished products
manufactured at the plant are stored. The main items stored in the dairy are spare parts of
the machines, packaging materials, chemicals, society items, veterinary items and finished
products.
Department Structures :-
Manager
Jr. Officer
Inward Issue Scrape Rejected
Dispatch
Sr. Officer
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Butter Ghee Powder
Packing wise details
Amulya Skim milk powder Whole milk powser12×1 kg pouch 24×500 gm tin 30×500 gm pouch 1×25 kg bag12×1 kg refill 24×500 gm pouch 24×500 gm refill 1×10 kg tin12×1 kg tin 24×500 gm refill 1×25 kg bag24×500 gm tin 12×1 kg pouch24×500 gm refill 1×10 kg tin60×200 gm refill 1×10 kg jar60×200 gm pouch 1×25 kg bag
Sagar Ghee Amul Ghee S C Milk Amul Butter20×500 ml pouch 12×1 lit tin 1×280 kg barrel 20×500 gm IP12×1 lit tin 12×1 lit tin 2×7.5 kg tin 30×500 gm6×2 lit tin 24×500 ml tin 50×400 gm EOE 150×100 gm4×5 lit tin 1×15 kg tin 10 gm chiplet1×15 kg tin 1×15 kg Amul
butter10×1 lit pouch 1×15 kg white
butter
Sagar milk/ chhash*
Amul cool Sagar sfurti
20×500 ml pouch 24×200 ml bottle Kesar
24×200 ml bottle Kesar
50×200 ml pouch 24×200 ml bottle Eliachi
24×200 ml bottle Eliachi
2×5 lit pouch 24×200 ml bottle Rose
24×200 ml bottle Rose
24×200 ml bottle Coffee
*Sagar Chhash is packing in 500 ml pouch only.
POWDER PLANT CAPACITY:- 142 MT/DayPlant Amulspray Amulya SMP WMP
N1 32 32 22 32
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N2 32 32 21 32N3 35 35 38 35N4 35 35 42 35
POWDER PLANT PACKING WISE CAPACITY:-Packing Capacity (MT / Day)
12×1 kg refill 18MT12×1 kg pouch + 24×500 gm pouch 44MT60×200 gm pouch 16MT60×200 gm refill 23MT24×500 gm refill 24MT1×10 kg jar or 1×10 kg tin 25MT12×1 kg tin 15MT1×25 kg bag 142MT – SMP
121MT – WMP
GHEE PLANT CAPACITY :- 25MT /DAYPacking Capacity (MT / Day)
20×500 ml pouch or 10×1 lit pouch 9MT12×1 lit tin 6×2 lit tin500 ml tin
13MT13MT6.5MT
4×5 lit tin 13MT12×1 lit refill 6MT1×15 kg tin 13.5MT
BUTTER PLANT CAPACITY:- 70 MT/DAYPacking Capacity (MT / Day)
20×500 gm IP 37MT30×500 gm packet 37MT150×100 gm packet 22MT10 gm chiplet 1MT1×15 kg white butter + Amul butter 18MT
PROCESS DEPT. CAPACITY:- 21000 Crate/ DayPacking Capacity (Crate / Day)
20×500 ml pouch 1650050×200 ml pouch 13502×5ml pouch 4000
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SCM PLANT CAPACITY:- 22 MT/ DAYPacking Capacity (Crate / Day)
MEHSANA VIHAR1×280 kg barrel 8.5MT 18,T2×7.5 kg tin 8.5MT 050×400 gm EOE 8.5MT 16MT
SEM PLANT CAPACITY ( Sagar + Amul ):- 48000 Bottles / DayPacking Capacity (Bottles / Day)
24×200 ml bottle 48000 Nos.
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QUALITY MANAGEMENT
Introduction
Success of any plant depends upon the acceptability of their product in
national & international market. At dairy plants, milk is a seed and its flourishment
depends upon the fertilizer named “ quality ‘’. Better the quality better will be the
product and the best will be the acceptability.
At Dudhsagar dairy there is a central quality assurance laboratory, which is
equipped with equipment of modern technology and skills of highly efficient and
experienced employees. Due to its quality consciousness, it gets ISO: 9002.
Quality is very broad term as it refers to chemical, physical, technological,
economic, bacteriological and aesthetic characteristics. It can also be defined as that which
the public likes most on the basic of subjective (organoleptic properties) and objective
(recognized scientific tests) tests being invariably used in the quality control laboratories
‘Quality Control’ Or ‘Quality assurance’ is an activity or procedure, method or programme
that will ensure the maintenance and continuity of the specifications and standards of the
products within the prescribed tolerances during all stages of handling, processing,
preparation, packaging, storage and distribution. It also further ensures that all the original
and desirable characteristics are sustained during these operations and will remain unaltered
until consumed.
The ultimate aim of the control procedure should be to provide a product in which
the original nutritive qualities, flavour and appearance have been preserved and no harmful
organisms or substances are present to affect the consumer adversely.
The control procedure of QA lab. of Dudhsagar is distributed under these sections.
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1. Chemical Quality Assurance
2. Microbiological Quality Assurance
3. Packaging material Quality Assurance
The Quality Assurance procedure starts from the reception of raw milk. The job is
performed by RMRD lab. Which is located at the dock.
There are two sections at central quality assurance lab
1. Chemical examination section
2. Microbiological examination section
Orgonoleptic testes of raw milk are performed at RMRD.
There is a separate laboratory for sweetened condensed milk.
Standards followed by the dairy
Product Standards followed Milk pfa Butter agmark Ghee agmark Powder isi/bis Scm isi/bis
Standards For Milk Followed :-MILK FOR FAT SNF FAT/SNFSFM 3.40 TO 3.60% 8.5% TO 8.9%CS 4.70% 9.00%WM 6.30% 9.20%TM 3.50% 8.70%DTM 1.60% 9.20%SM 7.00% 9.0 TO 9.2Sour SM 7.00% LR>29Cream SCM 38 TO 40% 0.41WMP 0.369IMP 0.304SWMP 0.34
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SMP 0.07
INTRODUCTION
“Mehsana District Co-operative Milk Producers’ Union Limited, (Dudhsagar Dairy)”,
Mehsana is a co-operative union. It is classified into large scale. “Dudhsagar Dairy covers a
domestic market and now a days its marketing is widely spread in foreign countries also.
It has covered major markets in the states like Karnataka, Rajasthan, Maharastra and
many other states in India Including Gujarat. Dudhsagar Dairy is having its goods reputation in
the market because of its best quality. Quality is the bench mark of Dudhsagar Dairy resulting in
to raising the graph of consumer demand and market.
This last year Dudhsagar Dairy procured more than 20,00,000 kg/day and it’s turnover
has more than 1266 crore for the year 2006-07.
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MARKET SEGMENTATION
Market segmentation is a very important function for the Market consists of buyers
different in any ways. They are different their wants resources locating buying practices,
Because buyers have unique needs and wants each buyer is put entially separate market
GCMMF has segmentation its market in following variables.
Geographic segmentation
Under these variables Dudhsagar has Divides market into difference geographic
units such as region, states, cities ets.Dudhsagar sells its products by geographic segment action
like in the north where production of milk is very high the sale of Dudhsagar’s product is not
much, But in the western region it is high. Dudhsagar this kind of variables and deals with it.
Demographic Segmentation
Under these variable Dudhsagar has dividend market into several graphs such as age
genders family size, Income occupation etc, for the every grope Dudhsagar marketing strategy is
Different in milk.
Dudhsagar targets all the class where as in the other products like butter, Ghee, Ice-
cream etc. It’s targeted to middle and higher middle and higher and higher middle class.
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DUDHSAGAR DAIRY
DISTRIBUTION NETWORK
“Dudhsagar Dairy” is producing its various products like milk, Ghee , Butter, Milk
Powder and Sweetened Condensed Milk etc. It is very necessary to have strong distribution
channel.
It has two types of distribution channel:
a. Local distribution channel
b. Nationally distribution channel.
Local Distribution Channel:-
The Dudhsagar Dairy has its own sales office, which is organized by Dudhsagar Dairy
itself. It has different sales office in different cities like Kalol, Kadi, Mehsana and other
places.
Nationally Distribution Channel:-
Federation Dairy union – Federation – Depot – Wholesale Dealer – Retailer –
Customers.
This distribution channel is decided by Gujarat Coop Milk Marketing Federation Ltd.
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DISTRIBUTION CHANNEL
LOCAL DISTRIBUTION CHANNEL
NATIONALLY DISTRIBUTION CHANNEL
DUDHSAGAR DAIRY
DISTRIBUTION CHART
Products
Agents
Wholesaler
Retailer
Consumer
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DUDHSAGAR DAIRY
ADVERTISEMENT
“Dudhsagar Dairy” is do advertisement of it’s product many different way which are
under
Advertisement through news paper
Advertisement through Board and Hordings.
Advertisement through posters.
RESEARCH AND DEVELOPMENT
This is very essential and important section in the organization. The dairy has its own
quality control laboratory on the first floor of the manufactured by the plant are analyzed and
checked out in this section. The way they checked is as follows
Raw Materials
Processed Material
Finished Product
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PURCHASING DEPARTMENT
Select supplier base on their ability.
Have continues follow up week suppliers regarding timely delivery and quality.
Obtain raw material at the most competitive prices from the market.
Attend to complains of user department and take required actions.
The whole purchase activity is divided in three basis arias.
a. General Purchase
b. Engineering purchase
c. Cattle feed purchase
General Purchase
This department buys common items which are used by most of departments like Sugar,
Stationery, Packing materials etc.
The items are classified as follows
1. Packing materials
2. Additive items
3. Veterinary medicines
4. Labor contracts
5. Medicines
6. Vehicles contracts
Engineering Purchase
This division purchases all electrical and mechanical items. Process is general. User
department place indent to this department, it makes market inquiry, identified supplier,
invite quotation, analyze theme and select a supplier.
Cattle Feed Purchase
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DUDHSAGAR DAIRY
These department purchases cattle feed ingredients. Some of materials are purchased
through federation like Vitamins, Gunny bags, Mineral mixture.
It also purchases material from market through tenders. The materials are Salt, Urea,
Calcite powder and Stitching threads.
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DUDHSAGAR DAIRY
SALES DEPARTMENT
ORGANISATION STRUCTURE OFSALES DEPARTMENT
Dy. Manager (Sales)
Sr. Officer (3)
Local sales Federation Sales Coop. Milk Army Sales Soc. Sales
Sale of milk & its products in local market under brand name “SAGAR”.
Sales of milk products to GCMMF under brand name “AMUL”.
Review of customer requirements to meet customer satisfaction.
Communicating and Liaisoning with excise, sales tax and other related agencies.
There are three categories in sales (1) Local sale (2) Federation Sale (3) Army Sale
LOCAL SALES
It is the sales made in the boundaries of Mehsana District. The products mainly sold are
Sagar milk, Sagar Ghee, Sagar Butter Milk, Amul Butter and Amul Milk Powder. This local
sale is done through distributors. On special occasions like marriage, party big orders are
taken directly from party. Average milk sold locally is 7500 ltrs, per day.
FEDERATION SALES
Dairy sells all kind of products to federation depot under “Amul” brand through out of India.
For this federation sends a purchase order to the sales department of the Dudhsagar Dairy.
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DUDHSAGAR DAIRY
A consignment sales is different then above sale in only one factor and it is the consignee.
Here, the consignee is federation- approved “Agents”. These agents send demand to
federation than federation clubs all individual demand divide it in purchase from for each
union considering the stock availability.
ARMY SALES
It is very special selling to Army. There is no intermediate between two. Only Butter,
Sweetened Condensed Milk and Skimmed Milk Powder sold to Army, from this Powder is
negotiated by Federation and Sweetened Condensed Milk Dairy.
Powder is supply by main four centers:
A. Mehsana District Co-operative Products’ Union Ltd.
B. Amul Dairy.
C. Sabar Dairy (Sabarkantha)
D. Banas Dairy (Banaskantha)
Whole Milk Powder is given to Army’s supply depot. There total 47 Army supply depot.
Skimmed Milk Powder is given to Army’s Military Farm.
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DUDHSAGAR DAIRY
COMPETITION
LOCAL LEVEL:-
Sardar Dairy
Vimal Dairy
Banas Dairy
NATIONAL LEVEL:-
Paras Dairy
Mother Dairy
Nestle [Powder, Ghee, SCM]
Bretania [ Butter & Ghee ]
Dynemix Dahi
Umang Ghee
New Dimond Ghee
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DUDHSAGAR DAIRY
INTRODUCTION
In each and every organization Personnel Department plays an important and crucial
role. The satisfaction of the human recourse is very important for the improvement of any
business. It also helps in increasing the quality of products and decreasing the cost of
production.
This department looks after Human Recourse of the dairy. This department maintains
total information of individual.
The general task performed by this department is as follows:
Recruitment
Induction programs
Promotion
Demotion
Training
Development
Visits
Work force
All records
In the dairy total member of staff are above 1850. Maximum member of worker is in
powder section & it is 361.
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DUDHSAGAR DAIRY
ORGANIZATION STRUCTURE
Manager
Asst. Manager
Supervisor
Clerk
Workers
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WORKING TIME SCHEDULE
The dairy has a time keeping system. The officers & employees have to mark their
presence in attendance register. There is also card system that is very easy. All the staff on
factory floor is working in the three shifts each shifts is of 8 hours.
The working hours divided as under:
1. First Shift 00.00 a.m. to 08.00 a.m.
2. Second Shift 08.00 am to 16.00 p.m.
3. Third Shift 16.00 p.m. to 24.00 p.m.
4. Office time 10.00 a.m. to 18.00 p.m.
The company is providing tea, break fast & lunch concessional rate to their employees
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DUDHSAGAR DAIRY
RECRUITMENT & SELECTION
RECRUITMENT
“Recruitment is a process of searching for prospective employees and stimulating and
encouraging them to apply for jobs in an organization” i.e. the recruiters prepare profiles for
each category of works and accordingly work out the main specialization, where they should be
placed.
Sources of recruitment: there are two sources (1) Internal (2) External
(1) Internal Sources includes personnel already available on the pay roll of a company,
i.e. its working force. When ever vacancy occur somebody from within the
organization is upgraded, transferred, promoted & some time demoted.
(2) External sources lie out side of the company i.e. from schools and collages by
advertise in newspapers, professional journal etc. Such advertisements enable
prospective candidates to screen themselves in order to find out whether they are fit
for the job or not.
Other sources of recruitment: Private employment agencies, Placement
exchanges, Management consulting firms.
SELECTION
Selection process is concerned with securing relevant information about an application.
Selection process follows a standard pattern, beginning with an initial screening interview and
concluding with the final employment decision.
.
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TRAINING AND DEVELOPMENT
The organization gives necessary training for the selection of the staff The duration of
training is depending upon the designation. For workers, worker education programmers, for
supervisory level, management development programmers are conducted. It gives training in
house & if required it send workers or employees to training agonies too.
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WELFARE ACTIVITIES
Human resource and development programme is done for the development of the
farmer members who provide milk to the dairy. Dudh Sagar Dairy has established a bull mother
farm at Jagudan. The activities are being conducted:-
Rising of buffaloes and cross breeding
Frozen semen laboratory
Progeny testing of buffaloes and cross breaded bulls
Embryo transfer project
Group insurance scheme is provide for both the husband and wife of milk producer’s
families.
Cattle group insurance scheme is also provided by dairy. By this scheme the dairy has
covered 75263 animals (milchi) of 321 societies.
Breeding and Veterinary Health Care Department
To improve the production of the cattle, dairy has started the cross breeding
programme of the buffaloes with the help of wireless network, veterinary services are available
round the clock at a nominal fee. Vaccination against the foot and mouth disease and
hemorrhagic septicemia is also provided at subsidized rates.
Progeny Testing Programme
In this project, Scientific rearing of female buffaloes, calve is specially emphasized to
encourage such practices. Some feed is given to these calves, which lead to faster body growth.
The exhibitions of such female calves are arranged every year in different village.
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DUDHSAGAR DAIRY
If all the animals are vaccinated against the infectious diseases, the semen of this
progeny tasted buffaloes and bulls can be exported and thus the benefit given to our farmers.
During this year, 388 artificial insemination against the infectious diseases, the semen of
this progeny tested buffaloes and bulls can be exported and thus the economic benefit given to
our farmers.
The new cattle feed plants at Boriavi and Ubkhal are being operated to provide
qualitative and healthy cattle feed in right time and at reasonable price.
.
Recreation Facilities
Uniform:-
The management provides all the employee uniform.
Residential Facilities:-
All the amenities are provided to staff. Residential quarters are provided to the
essential managerial staff. HRM will be provided to those employees who are not
using the residential facilities.
Medical Facilities: -
There is a medical dispensary for medical treatment & medical checkup of the
staff members.
Library Facility: Dudhsagar gives library facility to the all employees.
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DUDHSAGAR DAIRY
INTRODUCTION
“Finance is life blood of any Unit”
Finance department plays a vital role in the organization .It is nothing but the concerned
with rising funds in suitable manner. For the success of any industry finance is working like
milestone. It is said to be a life blood of business.
At earlier times the capital was collected by the business organization when ever it needed but
now a days it has become a very important part in the organization. The prestige of the
organization depends upon its financial condition.
The DUDH SAGAR DAIRY of Mehsana has procured its finance from different financial
institution and some banks they are.
State Bank of India.
Here is some previous information about its investment. The dairy has invested 50
crores rupees in the organization and its turnover on the last year 890 crores rupees.
The dairy’s finance department works quit effectively. Its all records are systematically recorded
in the book of account
WORKS
Management of financial resources.
Accurate and timely payment to regional societies and suppliers.
Maintaining proper books of accounts for all purposes.
Budgeting, planning, controlling and reporting to all government and other agencies as
per the requirements.
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ORGANIZATION STRUCTURE
DGM (Finance/ Account)
Account Assistance AssistanceManager Manager Officer
Book Finance TaxationKeeping Report Cash Bank Section Section SectionSection Schemes Billing Section Section
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CAPITAL STRUCTURE
There is a necessary for attaining a proper balance among the dept and equity sources in
its capital structure. Which can maximum the long run value per ordinary share in the market
capital structure is comprise owner capital and borrowed funds.
According to patter of the capital structure should be choose when any minimize cost of
capital and value of stock. A capital structure reface to structure decide by top level financial
manager. Consisting of own trend and borrowed funds and in the term of establishment ratio
which reflect the attitude of most of depend more upon own firm and upon borrowed fund.
Assumption
Firm employee only two type capital Debt & Equity
The firm has a policy of paying 10 % dividend.
The Mehsana D.C.M.P.U. LTD. Capital structure is something like
Authorized share capital:-
2500000 share of RS 100 each 250000000 RS.
Share capital fully paid up 182572600 RS.
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AUDIT DEPARTMENT
Audit department keeps constant watch on each and every financial activity performed
by various departments.
Internal Audit - Financial, Proprietary, and Operational auditing is performed. There are
13 persons in this auditing. It performed following function.
Pre audit of bill and other claim
Post audit of salary bills
Post audit of books
Legal audit
Audit of accounts for dairy, Chilling centers, Cattle feed plants
Stock audit
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ACCOUNT DEPARTMENT
(1) Capital & Reserve
The present Authorized share capital of the union is of Rs.25 Crores & Paid up capital
18.26 Crores. It appears that the management of the dairy has followed a very
distribution policy in distribution of dividend in past & ploughed back its profits, which
is evident from reserve & surplus amounting to Rs. 9 crores as on 31/03/05.
(2) Secured Loans
Cash Credit:
From S.B.I. 18.99
From Bank of Baroda 7.73
(The above borrowings for working capital are secured by hypothecation of stock
and book debts.)
(3) Investment
The total investment made in 2004-2005were of 7, 69, 25,720 as below.
(A) In Government Securities 10,000
National Saving Certificate
(B) In Shares 7, 69, 15, 720
Cash & Bank Balance Rs.
Cash & Cheques on hand 86, 599
Balance with scheduled banks in
Current accounts 1, 12, 62, 493
Fixed deposits with schedules banks 95, 13, 928
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CO-OPERATIVE BANK BALANCE
Current account 43, 43, 533
Saving accounts 6, 197
Performance Highlights
During the year 2004-2005 sales and other income of the dairy has decreased from Rs.
788.10 crores to Rs. 771.11 crores. The interest cost has been increasing from Rs 3.55 crores to
Rs. 3.72 crores. The net profit of the dairy has decreased from Rs.3, 07, 27, 804 crores to Rs.3,
03, 34, 184 crores. A sum of Rs. 4.25 crores has been transferred to general reserve. In the
current year milk procurement is 51.43 crores Kg., which include cow milk of 36% And buffalo
milk of 57%. The selling price and expenses of cattle feed has also been reduce than last year.
We have got Rs. 217 per Kg fat in the current year and it shows reduce of 1% than last year.
Management of the dairy has proposed to announce 10 % dividend to pay the members
of the dairy.
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