Dudhsagar Dairy

DUDHSAGAR DAIRY

INTRODUCTION

Dudhsagar Dairy is a co-operative dairy. It works under Gujarat Co-operative Milk

Marketing Federation. Dudhsagar Dairy takes milk from many villages around Gujarat and pay

for their milk. Then Dudhsagar Dairy processes it & pack in different packaging and after

supply.

Dudhsagar Dairy produces milk & milk items under the brand name of ‘SAGAR’ &

‘AMUL’ . Dudhsagar Dairy’s plan is biggest in the all our Asia.

Dudhsagar dairy is one of the largest dairy and it is connected with G.C.M.M.F. it is

the most popular unit in G.C.M.M.F. Dudhsagar dairy is not only largest but also no.1 in the

Asia. Dudhsagar dairy had established on 2nd April 1963.

Dudhsagar dairy has produced more than 16 lacks liter milk per day. Its production

department is a vary large. Under production department, there have many sub-departments like

as powder department, ghee department milk department & butter department. In each

department more then 300 to 400 workers are worked. Dudhsagar dairy has appointed one

manager on each department. Its production technique is modern; all the machines are

technically controlled. Its production is sol out not only in local area but also exported in world

wide. Dudhsagar dairy has received milk all the local area and 4 cities that is Kheralu, Vihar,

Kadi, Osapur.

Dudhsagar dairies market is so wide, because of its work under G.C.M.M.F its market

has expanded on national & international arena. Its marketing department is also large. Under

marketing department more then 50 employees are worked. Marketing department handled all

the activities which are connected with market like, to decide price of product, advertisement,

channel of distribution, marketing research, product planning etc. but final decision by the

G.C.M.M.F.

COLLEGE OF COMPUTER & MANAGEMENT STUDIES 1

DUDHSAGAR DAIRY

Human resource management of dairy is controlled all the activities which is

connected to the people. Dudhsagar dairy is personal policy is build up on the bases of

employee’s welfare activities.

Dudhsagar dairy’s financial position is also very good. It has a enough money to

establish a new project. It has enough money to solve the uncertainty, & its credit in market is

also good.


DUDHSAGAR DAIRY

COMPANY PROFILE

Name:-

“MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”,

Mehsana. OR DUDHSAGAR DAIRY, Mehsana

Address:-

Dudhsagar Dairy,

Mehsana District Co-operative Milk Producers’ Union Ltd,.

Mehsana-384002

Registered Office:-

Dudhsagar Dairy,

Mehsana District Co-operative Milk Producers’ Union Ltd,.

Mehsana-384002

Date of Establishment:-

Registered Date: - 8th Nov., 1960

Starting Date : - 2nd April, 1961


DUDHSAGAR DAIRY

# To produce the value added milk products like Ghee, Butter, Powder, etc.

# To process the raw milk and allocate to various sections.

# To preserve the milk for longer duration.

# To manufacture milk powder to manage the excess liquid milk.

# To collect the milk available from various villages (Societies).

# To supply the excess liquidity milk to the needy expressive dairies

# To handle the chilling centers related activities.

# To add the value to the procured raw milk.

# To provide the nutritive diet to the consumers.

# To preserve the milk for longer duration.

# To manage the flow of milk.


DUDHSAGAR DAIRY

EXISTING MANEGEMENT BODY

Chairman

Shri Vipulbhai Manshingbhai Chaudhary

Vice Chairman

Shri Gandabhai Chaturbhai Patel

Directors

Shri Abherajbhai Meghrajbhai Patel Shri Baldevbhai Pursottamdas patel Shri Bhikhabhai Hirabhai patel Shri Chandulal shivlal patel Shri Iswrbhai Bholidas patel Shri Jethabhai Jesingbhai Desai Shri Krushnshih Pratapshih Thakor Smt. Kantaben kanubhai Rabari Smt. Radhaben Dhanabhai Bharvad Shri Haribhai Veljibhai Chaudhary Shri Keshaji Gagaji Thakor Smt. Savitaben Prahladbhai Patel Shri Shankarji Lavingji Thakor Shri Natubhai Pitamberdas Patel Shri Vaghjibhai Ramjibhai Chaudhary Shri Bharat .M. Vyas District register


DUDHSAGAR DAIRY

Managing Director

Shri M. M Bhatt

Bankers

The Mehsana District Central Co-op. Bank Ltd, Mehsana. State Bank of India Mehsana. UTI Bank Mehsana. Bank of Baroda Mehsana. H.D.F.C. Bank Mehsana. I.C.I.C.I. Bank Mehsana.

Auditors

Special Auditors (Milk) Milk Audit Office, Mehsana.


DUDHSAGAR DAIRY

HISTORY & DEVELOPMANT

Mehsana-a largest milk producing district of Gujarat is famous since long for cattle

breeding and animal husbandry practices. Large, small and marginal farmers and landless

laborers are engaged in the practices of animal keeping and milk production. The high yielding

well known “Mehsani” buffalo breed is native of the district and is known for its potential of

economical milk production.

The UNICEF team, after being convinced in 1958 about the potential of milk

production in the district Co-operative lines. Under the leadership of late Shri Mansinh P. Patel

Mehsana district co-operative milk producers’ union was formed and registered on 8 th

November, 1960. The union commenced supplying, raw milk to the municipal dairy.

Ahmedabad in April 1961. Subsequently, on 2nd April, 1963, the foundation stone for the

union’s own diary plant was laid down by Shri Morarjibhai Desai, the then Finance Minister.

Govt. of India. The project was completed in record time of one and half years.

This could be achieved due to able guidance and generous cooperation of Dr. V.

Kurien, then General Manager, Kheda District co-operative milk producers’ union ltd., Anand.

The new dairy – “Dudhsagar” was inaugurated on 2nd April, 1965 by Shri C. Subramaniam,

the then Minister for Food and Agriculture, Govt. of India and came into existence with an

initial handling capacity of 90000 liters of milk per day. Continuous efforts to cover more and

number of villages under this co-operative network necessitated gradual expansion.

Accordingly, the union is now capable to handle 10.5 lack liters of milk per day. During the year

1997-98 union procured total of 3,02,800 milk producer members. Women membership is 32

percent amongst the same. The union procured 1330304 kg of milk, the highest quantity ever

collected before, on 14th January, 1998.

The union makes use of most advanced technologies for manufacture of various milk

products, for providing better animal health care services and for building socio-economic

strength. It is equipped with latest sophisticated plant and machineries suitable for processing of


DUDHSAGAR DAIRY

milk and manufacture of products like butter, dry milk products such as skimmed milk powder,

whole milk powder, baby food and dairy whitener, ghee, sweetened condensed milk, etc

hygienically. The products meet national and international quality standards and are available in

the desired quantities throughout the year from retail outlets, managed by M/s Gujarat

Cooperative Milk Marketing Federation Ltd, Anand spread throughout the country.

Up gradation and improvement of the buffalo/cow breeds located in the district being

backbone of organizational growth, union established bull mother farm at Jagudan to undertake

the activities such as raising of buffalo and cross-bred male calves as the future bulls, running

frozen semen laboratory, progeny testing of buffalo and cross-bred bulls, development of cross-

breeding farm and use of embryo transfer techniques for animal breeding etc. the above is

endeavored further by providing animal health care services and artificial inseminations at the

door steps of farmers with strong network of qualified veterinarians, mobile vans, wireless

networks and related infrastructure facilities. The union has also established two cattle feed

plant for manufacturer of balanced cattle feed. These factories are run by the union on “no profit

and no loss” basis so as to provide balanced feed to the milk animals owned by farmers at

reasonable affordable rates.

The union committed to create socio-economic stability by providing best possible

services concerning all spheres of well being of rural community. Happiness with smile on face

of small and marginal farmers, landless, laborers, widows, divorcees etc is seen as a result of on

going efforts of union to achieve its goal. It is actively associated and participating with

institutions like the National Dairy Development Board, the Central Social Welfare Board, The

District Rural Development Agency, The Gujarat State Co-operative Union, in implementation

of various schemes like Research And Development Programmes, Afforstation Programmes,

providing loans/grants for purchase of milk animals to low income group individuals, widows,

divorcees etc, providing financial assistance for purchase of electronic milko-tester machines,

milk collection centers and communities practices; providing cross-bred female calves; co-

operative development programmes, training of village societies secretaries; Group insurance of

animals and members through LIC and providing assistance for development of community

fodder farms to help marginal farmers and landless laborers.


DUDHSAGAR DAIRY

The above listed activities are regularly revised and updated to align with recent

developments taking place from time to time so as to keep the organization sustainable in the

present competitive era of liberalization and globalization.

A deep sense of understanding and foresight of key personnel like the past Chairman

Late Shri Mansinhbhai P. Patel and the present Chairman Shri Vipulbhai M. Chaudhari who

continuously giving an impetus for future organization growth and strategies. The union has a

team of highly qualified professionals, and skilled man power who have ability to change

wisdom into reality and whose effort could make DUDHSAGAR DAIRY appear on the world

map of dairy industry.

ACHIEVEMENTS OF ORGANIZATION

“MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”, Mehsana has got three certificates at a time.

For Environment ISO 14001 In 1996For Quality ISO 9001 In 2000For Safety H. A. C. C. P. 9000 In 2002


DUDHSAGAR DAIRY

ORGANIZATION STUCTURE

Sr. Mgr(prod.) Mgr/Ass.Mgr Plant office

(section head) Supervisor

Dy.GM(PO) Operator Worker

AGM (Eng.) Ass. Mgr. MR (shift Engg./Incharge)

Chairman MD (ISO 9000/ISO 14000/HACCP)

Ass. Mgr (QA) Shift I/C Jr. Officer/Shift Eng.

GM (Comm) Chemist/ Workers/operator/ Microbiologist Helper

Dy. Mgr (HR & A)

Ass. GM(CS) Sampler/ Workers

Mgr(IA)


DUDHSAGAR DAIRY

PRODUCTION

ORGANIZATION STRUCTURE

Sr. Manager Production( R.C. Patel )

Milk processing Sterilized Butter & Eng Powder Sec. SweetenedAst mngr Flavored Ghee Section Ast mngr Condensed

Milk Ast mngr Milk Ast mngr Ast mngr


DUDHSAGAR DAIRY

PRODUCTS

Basic Products

Sagar Gold (Pasteurized full cream milk 6.0% Fat & 9.0 SNF.)

Amul Shakti Pasteurized stander Milk

Amul Ghee

Sagar Ghee

Sagar Sfurti flavored milk

Amul Cool flavored milk

Amul Spray Infant Milk Food

Sagar Skimmed Milk Powder

Amulya Dairy Whitener

Amul Whole Milk Powder

Amul Pasteurized Butter

Amul Mithai amte

Sagardan (Cattle Feed)

Main Products

1. Milk:-

~ Standardized milk 4.50 fat/8.5 SNF

~ Tonned milk 3.0 fat / 8.5 SNF

~ Double Tonned Milk 1.5 fat / 9.0 SNF


DUDHSAGAR DAIRY

~ Whole Milk 6.0 fat / 9.0 SNF

2. Flavored milk:-

~ Elaichy Flavor

~ Kesar Flavor

~ Rose Flavor

3. Butter:-

~ Table Butter ( Yellow Butter )

~ White Butter

4. Ghee:-

~ Pure Ghee

5. Powder:-

~ Whole Milk Powder

~ Infant Milk Powder

~ Skimmed Milk Powder

6. Scm:-

~ Sweetened Condensed Milk

7. Cattle Feed:-

~ Balanced Food for Cattle (Sagardan)


DUDHSAGAR DAIRY

MANUFACTURING PROCESSES

Process of For Milk

Milk Farmers

Village Milk Co-op. Soc. (Collection Center)

Chilling Center

Raw Milk Reception Dock (RMRD)

Milk Processing Plant

Powder Butter & Ghee Milk PackingSection Section Section

Storage

Dispatch Federation(GCMMF Ltd)

Distribution Channel

Consumer


DUDHSAGAR DAIRY

Explanation

The milk is brought to the dairy by transportation or by tanker. Then it is

collected in raw milk receiving tank. Then further that milk is pasteurized by heating the

milk at 80 Degree Celsius after heating the processed milk is cooled. After this the cream

is separated and then the milk is packed in the bags.

After receiving the milk reception department pouch department pack this milk

in 500 ml bag. In this department as 4 pouch packing machine. The capacity of machine

is 60 pouches per 1 minute pack. They use different type of packing pouch like

Sagar Gold

Sagar Stander Milk

After packing milk in 500 ml pouch they store it in cold storage and the temperature of

the cold storage is four degree.


DUDHSAGAR DAIRY

Ghee Section

Process of making Ghee

Receive Cream in the tank

Process in Serum Separator

Butter Milk

Butter is passing on hot exchange

Butter receives in ghee kettle and heating on 112 degree Celsius at an hour.

Ghee is stored in cold tank and ghee cold on only 35 degree Celsius

Packing


DUDHSAGAR DAIRY

Explanation

First of all Cream receive in cream tank and then cream are separated on a

Siram separator and Butter and Milk are separated. And after butter go on butter

malting vat and butter has heated on 55 Degree Celsius and after butter go on Ghee

Cattle’s. Then butter has heated on 112 degree Celsius in ghee cattle and ghee is ready.

After ghee cold on 35 degree Celsius and after ghee go on packaging department by

ghee tank.

Ghee Pouch Packaging Department

Pouch Packing500, M.L [Net Weight 452gram] [Price-72] [Per day 450 Create packing]

Refill Packing1, Litter [Net Weight 905 gram] [Price-144]

Tin Packing1, Litter2, Litter5, Litter [Net Weight 4.525 kg] [Price-720]

[Per day 400 Create packing]15, kg


DUDHSAGAR DAIRY

Butter Section

Process of making Yellow Butter

Raw Milk

Heated on 82 degree Celsius

Machine through Raw Milk has been separated in two different items

Raw cream [cream pasteurization: storage of pasteurized MilkCream having 37-43% Fat, temp. 12< degree CelsiusAging (stored) 2 hours minimum]

Cream use in contimeb machine

Add anato color and salt

Butter will be ready

Packaging

Store on 0 degree Celsius

Dispatch


DUDHSAGAR DAIRY

Explanation

First of all raw milk has been heated on 80 to 82 degree Celsius and after raw

milk separated from the two different items one is Milk, other is Cream. Cream has use

in contimeb zone and added Anato

Colour (add 0.45% colour at the whole quantity of the butter) and salt (add 2.6%

salt at the whole quantity of the butter). Under contimeb zone cream, Anato Colour and

salt has mixed and yellow butter will be ready. Then yellow butter will go on packing

department and here butter finally packs. Then yellow butter goes on cold storage below

4 degree Celsius.

Packaging Department

[Packing Brand Name “Amul Pasteurized Butter”]

[Packing on 500gram, 100gram and 10gram]

[Butter use name Table butter]

[One chiplets weight 90grma]

[One packet 110 chiplets pack & under 1 cartoon 12 packets]


DUDHSAGAR DAIRY

Process of making White Butter

Raw Milk

Heated on 82 degree Celsius

Machine through Raw Milk has been separated in two different items

Raw cream [cream pasteurization: storage of pasteurized MilkCream having 37-43% Fat, temp. 12< degree CelsiusAging (stored) 2 hours minimum]

Cream use in contimeb machine

Butter will be ready

Packaging

Store on 0 degree Celsius

Dispatch


DUDHSAGAR DAIRY

Explanation

First of all raw milk has been heated on 80 to 82 degree Celsius and after raw

milk separated from the two different items one is Milk, other is Cream. Cream has use

in contimeb zone. Under contimeb zone cream has been separated and after butter will

be ready. Then butter will go on packing department and here butter finally packs. Then

butter goes on cold storage below 4 degree Celsius.


Only 15 kgs cartoon packing. [Net 15,500 gram with cartoon] [Daily 700 petty packing]

Powder Section

Process of making Powder

Pasteurized Chilled Milk[Powder milk silo]

milk evaporating plant high heating 95-102 degree Celsius

Concentrated milk tank

Spray drying (Drying chamber)Filtered hot air

160-210 degree Celsius

Vibro Fluidizer


DUDHSAGAR DAIRY

Filter air 20-30 degree Celsius

Filling bags/ Power Silo

Packing

Storage

Dispatch

Explanation

This is continues process and only 30 minutes required manufacture particular

powder from milk. It does not include packing time.

N1 & N2 each contains rated capacity of 26 Mt per day for IMP

N3 & N4 each contains rated capacity of 45 Mt per day for SMP


Amul Spray Tin Pack - 500gram & 1kgRefill Pack – 200gram, 500gram & 1 kgPolythin – 200gram & 1 kg


DUDHSAGAR DAIRY

Amulya (Amulya Rich Amulya Pure) Tin pack – 500 gramRefill pack – 200 & 500grams

Sagar Skim Milk Powder Spray Dried (Non Fat)Refill – 500gram

Powder is the best way of preserving milk solids. The main objectives in processing it

id to achieve good storing stability, low production costs & a product that resembles as much as

possible the original after reconstituting. The production of concentrated & dried milks has the

advantage of processing & storing all the market surpluses especially fluid milks, as well as at

by products. Due to the preservation effect of low water activity, dry milk products are desirable

in regions with unfavorable climate conditions. Even infant formulae are designed as a

substitute for human milk when mother cannot best feed their babies.

Powder section has a paramount importance in itself, a large proportion of milks are

diverts to this section for manufacturing different types of powder.

In Dudhsagar, four powder plants are manufacturing powder. The types of powder

manufactured are whole milk powder (for army), skim milk powder, baby food, and dairy

whitener. All plants are having two stage drying. Two plants are manually operated while two

are automated.

The brand names of powder are Amul for whole milk powder, Amul spray for baby

food. Amulya for dairy whitener and Sagar for skim milk powder.


DUDHSAGAR DAIRY

SFM SectionProcess of making SFM

Pasteurized Milk

Standardization (Fat % - 3.40 to 3.60 SNF % 8.5 to 8.9)

Pre heating (50 - 55 oC)

Sugar addition (@8% in D-vat)

Homogenization (1st stage – 2500 PSI 2nd stage – 700 PSI)

Heating (75 to 77 oC/15 sec)

Chilling (upto 5 oC)

Addition of color @0.04% & flavour @0.07% tank

Bottling Room

Batch Sterilization 121 oC/16min.

Cooling through fans

Labeling


DUDHSAGAR DAIRY

Wrapping

Storage (below 8 oC) Explanation

Flavoured milk is recognized as beverage product containing milk to which has

been added flavouring materials such as chocolate, fruit flavors (strawberry, pineapple,

apple, banana etc) or syrups & possibly coloring materials. The milk product is usually

skimmed or partially skimmed milk with a reduced fat content. For longer shelf life here

sterilized flavoured milk is manufactured. SFM is marketed under the brand name of

Amul cool & Sagar sfurti.

Mainly three flavors are prepared here, 1. Kesar flavour

2. Elaichi flavour

3. Rose flavour

The color & flavour addition percentage varies with flavour.

Kesar flavour

Flavour: kesar milk masala @0.5ml/lit

Color: Kesari Powder @0.25gm/lit

Elaichi Flavour

flavor: spice drop cardamon @ 0.25 ml/lit

Color: apple green powder @0.25gm/lit

Rose Flavour

flavour: rose special @0.18 ml/lit

color : erythrosine @0.022 gm/lit


DUDHSAGAR DAIRY

The specific amount of colour & flavour for respective flavoured milk is taken

into 10 lit milk & mixed. Followed by filtering the mix using cloth & then adding it in

the bulk tank & agitated.

Row Material & Utility

The one and only Row material on which the dairy plant function is milk and as

Gujarat has abundant live stock especially cows and Buffalos availability of the raw

material.

Lower level or primary level milk producers co-operative make a collection of

milk from member’s producers. Member’s producers are the farmers owing cows or

buffalos. They bring milk to primary level societies. In case of quality of the co-

operative must be alert so as to neglect the collection of sour milk and substandard milk.

For pricing collection milk importance is given to quality. The milks price is a

based on fat and snuff Ex. Solid nonfat center. It needs to consider the bacterial

population in the milk for raw paying milk price. Payment is Done on monthly or daily

basis depending upon co-operative policy and member preference.


DUDHSAGAR DAIRY

PACKAING

Introduction

In store section the items used in the dairy and the union and finished products

manufactured at the plant are stored. The main items stored in the dairy are spare parts of

the machines, packaging materials, chemicals, society items, veterinary items and finished

products.

Department Structures :-

Manager

Jr. Officer

Inward Issue Scrape Rejected

Dispatch

Sr. Officer


DUDHSAGAR DAIRY

Butter Ghee Powder

Packing wise details

Amulya Skim milk powder Whole milk powser12×1 kg pouch 24×500 gm tin 30×500 gm pouch 1×25 kg bag12×1 kg refill 24×500 gm pouch 24×500 gm refill 1×10 kg tin12×1 kg tin 24×500 gm refill 1×25 kg bag24×500 gm tin 12×1 kg pouch24×500 gm refill 1×10 kg tin60×200 gm refill 1×10 kg jar60×200 gm pouch 1×25 kg bag

Sagar Ghee Amul Ghee S C Milk Amul Butter20×500 ml pouch 12×1 lit tin 1×280 kg barrel 20×500 gm IP12×1 lit tin 12×1 lit tin 2×7.5 kg tin 30×500 gm6×2 lit tin 24×500 ml tin 50×400 gm EOE 150×100 gm4×5 lit tin 1×15 kg tin 10 gm chiplet1×15 kg tin 1×15 kg Amul

butter10×1 lit pouch 1×15 kg white

butter

Sagar milk/ chhash*

Amul cool Sagar sfurti

20×500 ml pouch 24×200 ml bottle Kesar

24×200 ml bottle Kesar

50×200 ml pouch 24×200 ml bottle Eliachi

24×200 ml bottle Eliachi

2×5 lit pouch 24×200 ml bottle Rose

24×200 ml bottle Rose

24×200 ml bottle Coffee

*Sagar Chhash is packing in 500 ml pouch only.

POWDER PLANT CAPACITY:- 142 MT/DayPlant Amulspray Amulya SMP WMP

N1 32 32 22 32


DUDHSAGAR DAIRY

N2 32 32 21 32N3 35 35 38 35N4 35 35 42 35

POWDER PLANT PACKING WISE CAPACITY:-Packing Capacity (MT / Day)

12×1 kg refill 18MT12×1 kg pouch + 24×500 gm pouch 44MT60×200 gm pouch 16MT60×200 gm refill 23MT24×500 gm refill 24MT1×10 kg jar or 1×10 kg tin 25MT12×1 kg tin 15MT1×25 kg bag 142MT – SMP

121MT – WMP

GHEE PLANT CAPACITY :- 25MT /DAYPacking Capacity (MT / Day)

20×500 ml pouch or 10×1 lit pouch 9MT12×1 lit tin 6×2 lit tin500 ml tin

13MT13MT6.5MT

4×5 lit tin 13MT12×1 lit refill 6MT1×15 kg tin 13.5MT

BUTTER PLANT CAPACITY:- 70 MT/DAYPacking Capacity (MT / Day)

20×500 gm IP 37MT30×500 gm packet 37MT150×100 gm packet 22MT10 gm chiplet 1MT1×15 kg white butter + Amul butter 18MT

PROCESS DEPT. CAPACITY:- 21000 Crate/ DayPacking Capacity (Crate / Day)

20×500 ml pouch 1650050×200 ml pouch 13502×5ml pouch 4000


DUDHSAGAR DAIRY

SCM PLANT CAPACITY:- 22 MT/ DAYPacking Capacity (Crate / Day)

MEHSANA VIHAR1×280 kg barrel 8.5MT 18,T2×7.5 kg tin 8.5MT 050×400 gm EOE 8.5MT 16MT

SEM PLANT CAPACITY ( Sagar + Amul ):- 48000 Bottles / DayPacking Capacity (Bottles / Day)

24×200 ml bottle 48000 Nos.


DUDHSAGAR DAIRY

QUALITY MANAGEMENT

Introduction

Success of any plant depends upon the acceptability of their product in

national & international market. At dairy plants, milk is a seed and its flourishment

depends upon the fertilizer named “ quality ‘’. Better the quality better will be the

product and the best will be the acceptability.

At Dudhsagar dairy there is a central quality assurance laboratory, which is

equipped with equipment of modern technology and skills of highly efficient and

experienced employees. Due to its quality consciousness, it gets ISO: 9002.

Quality is very broad term as it refers to chemical, physical, technological,

economic, bacteriological and aesthetic characteristics. It can also be defined as that which

the public likes most on the basic of subjective (organoleptic properties) and objective

(recognized scientific tests) tests being invariably used in the quality control laboratories

‘Quality Control’ Or ‘Quality assurance’ is an activity or procedure, method or programme

that will ensure the maintenance and continuity of the specifications and standards of the

products within the prescribed tolerances during all stages of handling, processing,

preparation, packaging, storage and distribution. It also further ensures that all the original

and desirable characteristics are sustained during these operations and will remain unaltered

until consumed.

The ultimate aim of the control procedure should be to provide a product in which

the original nutritive qualities, flavour and appearance have been preserved and no harmful

organisms or substances are present to affect the consumer adversely.

The control procedure of QA lab. of Dudhsagar is distributed under these sections.


DUDHSAGAR DAIRY

1. Chemical Quality Assurance

2. Microbiological Quality Assurance

3. Packaging material Quality Assurance

The Quality Assurance procedure starts from the reception of raw milk. The job is

performed by RMRD lab. Which is located at the dock.

There are two sections at central quality assurance lab

1. Chemical examination section

2. Microbiological examination section

Orgonoleptic testes of raw milk are performed at RMRD.

There is a separate laboratory for sweetened condensed milk.

Standards followed by the dairy

Product Standards followed Milk pfa Butter agmark Ghee agmark Powder isi/bis Scm isi/bis

Standards For Milk Followed :-MILK FOR FAT SNF FAT/SNFSFM 3.40 TO 3.60% 8.5% TO 8.9%CS 4.70% 9.00%WM 6.30% 9.20%TM 3.50% 8.70%DTM 1.60% 9.20%SM 7.00% 9.0 TO 9.2Sour SM 7.00% LR>29Cream SCM 38 TO 40% 0.41WMP 0.369IMP 0.304SWMP 0.34


DUDHSAGAR DAIRY

SMP 0.07

INTRODUCTION

“Mehsana District Co-operative Milk Producers’ Union Limited, (Dudhsagar Dairy)”,

Mehsana is a co-operative union. It is classified into large scale. “Dudhsagar Dairy covers a

domestic market and now a days its marketing is widely spread in foreign countries also.

It has covered major markets in the states like Karnataka, Rajasthan, Maharastra and

many other states in India Including Gujarat. Dudhsagar Dairy is having its goods reputation in

the market because of its best quality. Quality is the bench mark of Dudhsagar Dairy resulting in

to raising the graph of consumer demand and market.

This last year Dudhsagar Dairy procured more than 20,00,000 kg/day and it’s turnover

has more than 1266 crore for the year 2006-07.


DUDHSAGAR DAIRY

MARKET SEGMENTATION

Market segmentation is a very important function for the Market consists of buyers

different in any ways. They are different their wants resources locating buying practices,

Because buyers have unique needs and wants each buyer is put entially separate market

GCMMF has segmentation its market in following variables.

Geographic segmentation

Under these variables Dudhsagar has Divides market into difference geographic

units such as region, states, cities ets.Dudhsagar sells its products by geographic segment action

like in the north where production of milk is very high the sale of Dudhsagar’s product is not

much, But in the western region it is high. Dudhsagar this kind of variables and deals with it.

Demographic Segmentation

Under these variable Dudhsagar has dividend market into several graphs such as age

genders family size, Income occupation etc, for the every grope Dudhsagar marketing strategy is

Different in milk.

Dudhsagar targets all the class where as in the other products like butter, Ghee, Ice-

cream etc. It’s targeted to middle and higher middle and higher and higher middle class.


DUDHSAGAR DAIRY

DISTRIBUTION NETWORK

“Dudhsagar Dairy” is producing its various products like milk, Ghee , Butter, Milk

Powder and Sweetened Condensed Milk etc. It is very necessary to have strong distribution

channel.

It has two types of distribution channel:

a. Local distribution channel

b. Nationally distribution channel.

Local Distribution Channel:-

The Dudhsagar Dairy has its own sales office, which is organized by Dudhsagar Dairy

itself. It has different sales office in different cities like Kalol, Kadi, Mehsana and other

places.

Nationally Distribution Channel:-

Federation Dairy union – Federation – Depot – Wholesale Dealer – Retailer –

Customers.

This distribution channel is decided by Gujarat Coop Milk Marketing Federation Ltd.


DISTRIBUTION CHANNEL

LOCAL DISTRIBUTION CHANNEL

NATIONALLY DISTRIBUTION CHANNEL

DUDHSAGAR DAIRY

DISTRIBUTION CHART

Products

Agents

Wholesaler

Retailer

Consumer


DUDHSAGAR DAIRY

ADVERTISEMENT

“Dudhsagar Dairy” is do advertisement of it’s product many different way which are

under

Advertisement through news paper

Advertisement through Board and Hordings.

Advertisement through posters.

RESEARCH AND DEVELOPMENT

This is very essential and important section in the organization. The dairy has its own

quality control laboratory on the first floor of the manufactured by the plant are analyzed and

checked out in this section. The way they checked is as follows

Raw Materials

Processed Material

Finished Product


DUDHSAGAR DAIRY

PURCHASING DEPARTMENT

Select supplier base on their ability.

Have continues follow up week suppliers regarding timely delivery and quality.

Obtain raw material at the most competitive prices from the market.

Attend to complains of user department and take required actions.

The whole purchase activity is divided in three basis arias.

a. General Purchase

b. Engineering purchase

c. Cattle feed purchase

General Purchase

This department buys common items which are used by most of departments like Sugar,

Stationery, Packing materials etc.

The items are classified as follows

1. Packing materials

2. Additive items

3. Veterinary medicines

4. Labor contracts

5. Medicines

6. Vehicles contracts

Engineering Purchase

This division purchases all electrical and mechanical items. Process is general. User

department place indent to this department, it makes market inquiry, identified supplier,

invite quotation, analyze theme and select a supplier.

Cattle Feed Purchase


DUDHSAGAR DAIRY

These department purchases cattle feed ingredients. Some of materials are purchased

through federation like Vitamins, Gunny bags, Mineral mixture.

It also purchases material from market through tenders. The materials are Salt, Urea,

Calcite powder and Stitching threads.


DUDHSAGAR DAIRY

SALES DEPARTMENT

ORGANISATION STRUCTURE OFSALES DEPARTMENT

Dy. Manager (Sales)

Sr. Officer (3)

Local sales Federation Sales Coop. Milk Army Sales Soc. Sales

Sale of milk & its products in local market under brand name “SAGAR”.

Sales of milk products to GCMMF under brand name “AMUL”.

Review of customer requirements to meet customer satisfaction.

Communicating and Liaisoning with excise, sales tax and other related agencies.

There are three categories in sales (1) Local sale (2) Federation Sale (3) Army Sale

LOCAL SALES

It is the sales made in the boundaries of Mehsana District. The products mainly sold are

Sagar milk, Sagar Ghee, Sagar Butter Milk, Amul Butter and Amul Milk Powder. This local

sale is done through distributors. On special occasions like marriage, party big orders are

taken directly from party. Average milk sold locally is 7500 ltrs, per day.

FEDERATION SALES

Dairy sells all kind of products to federation depot under “Amul” brand through out of India.

For this federation sends a purchase order to the sales department of the Dudhsagar Dairy.


DUDHSAGAR DAIRY

A consignment sales is different then above sale in only one factor and it is the consignee.

Here, the consignee is federation- approved “Agents”. These agents send demand to

federation than federation clubs all individual demand divide it in purchase from for each

union considering the stock availability.

ARMY SALES

It is very special selling to Army. There is no intermediate between two. Only Butter,

Sweetened Condensed Milk and Skimmed Milk Powder sold to Army, from this Powder is

negotiated by Federation and Sweetened Condensed Milk Dairy.

Powder is supply by main four centers:

A. Mehsana District Co-operative Products’ Union Ltd.

B. Amul Dairy.

C. Sabar Dairy (Sabarkantha)

D. Banas Dairy (Banaskantha)

Whole Milk Powder is given to Army’s supply depot. There total 47 Army supply depot.

Skimmed Milk Powder is given to Army’s Military Farm.


DUDHSAGAR DAIRY

COMPETITION

LOCAL LEVEL:-

Sardar Dairy

Vimal Dairy

Banas Dairy

NATIONAL LEVEL:-

Paras Dairy

Mother Dairy

Nestle [Powder, Ghee, SCM]

Bretania [ Butter & Ghee ]

Dynemix Dahi

Umang Ghee

New Dimond Ghee


DUDHSAGAR DAIRY

INTRODUCTION

In each and every organization Personnel Department plays an important and crucial

role. The satisfaction of the human recourse is very important for the improvement of any

business. It also helps in increasing the quality of products and decreasing the cost of

production.

This department looks after Human Recourse of the dairy. This department maintains

total information of individual.

The general task performed by this department is as follows:

Recruitment

Induction programs

Promotion

Demotion

Training

Development

Visits

Work force

All records

In the dairy total member of staff are above 1850. Maximum member of worker is in

powder section & it is 361.


DUDHSAGAR DAIRY


Manager

Asst. Manager

Supervisor

Clerk

Workers


DUDHSAGAR DAIRY

WORKING TIME SCHEDULE

The dairy has a time keeping system. The officers & employees have to mark their

presence in attendance register. There is also card system that is very easy. All the staff on

factory floor is working in the three shifts each shifts is of 8 hours.

The working hours divided as under:

1. First Shift 00.00 a.m. to 08.00 a.m.

2. Second Shift 08.00 am to 16.00 p.m.

3. Third Shift 16.00 p.m. to 24.00 p.m.

4. Office time 10.00 a.m. to 18.00 p.m.

The company is providing tea, break fast & lunch concessional rate to their employees


DUDHSAGAR DAIRY

RECRUITMENT & SELECTION

RECRUITMENT

“Recruitment is a process of searching for prospective employees and stimulating and

encouraging them to apply for jobs in an organization” i.e. the recruiters prepare profiles for

each category of works and accordingly work out the main specialization, where they should be

placed.

Sources of recruitment: there are two sources (1) Internal (2) External

(1) Internal Sources includes personnel already available on the pay roll of a company,

i.e. its working force. When ever vacancy occur somebody from within the

organization is upgraded, transferred, promoted & some time demoted.

(2) External sources lie out side of the company i.e. from schools and collages by

advertise in newspapers, professional journal etc. Such advertisements enable

prospective candidates to screen themselves in order to find out whether they are fit

for the job or not.

Other sources of recruitment: Private employment agencies, Placement

exchanges, Management consulting firms.

SELECTION

Selection process is concerned with securing relevant information about an application.

Selection process follows a standard pattern, beginning with an initial screening interview and

concluding with the final employment decision.

.


DUDHSAGAR DAIRY

TRAINING AND DEVELOPMENT

The organization gives necessary training for the selection of the staff The duration of

training is depending upon the designation. For workers, worker education programmers, for

supervisory level, management development programmers are conducted. It gives training in

house & if required it send workers or employees to training agonies too.


DUDHSAGAR DAIRY

WELFARE ACTIVITIES

Human resource and development programme is done for the development of the

farmer members who provide milk to the dairy. Dudh Sagar Dairy has established a bull mother

farm at Jagudan. The activities are being conducted:-

Rising of buffaloes and cross breeding

Frozen semen laboratory

Progeny testing of buffaloes and cross breaded bulls

Embryo transfer project

Group insurance scheme is provide for both the husband and wife of milk producer’s

families.

Cattle group insurance scheme is also provided by dairy. By this scheme the dairy has

covered 75263 animals (milchi) of 321 societies.

Breeding and Veterinary Health Care Department

To improve the production of the cattle, dairy has started the cross breeding

programme of the buffaloes with the help of wireless network, veterinary services are available

round the clock at a nominal fee. Vaccination against the foot and mouth disease and

hemorrhagic septicemia is also provided at subsidized rates.

Progeny Testing Programme

In this project, Scientific rearing of female buffaloes, calve is specially emphasized to

encourage such practices. Some feed is given to these calves, which lead to faster body growth.

The exhibitions of such female calves are arranged every year in different village.


DUDHSAGAR DAIRY

If all the animals are vaccinated against the infectious diseases, the semen of this

progeny tasted buffaloes and bulls can be exported and thus the benefit given to our farmers.

During this year, 388 artificial insemination against the infectious diseases, the semen of

this progeny tested buffaloes and bulls can be exported and thus the economic benefit given to

our farmers.

The new cattle feed plants at Boriavi and Ubkhal are being operated to provide

qualitative and healthy cattle feed in right time and at reasonable price.

.

Recreation Facilities

Uniform:-

The management provides all the employee uniform.

Residential Facilities:-

All the amenities are provided to staff. Residential quarters are provided to the

essential managerial staff. HRM will be provided to those employees who are not

using the residential facilities.

Medical Facilities: -

There is a medical dispensary for medical treatment & medical checkup of the

staff members.

Library Facility: Dudhsagar gives library facility to the all employees.


DUDHSAGAR DAIRY

INTRODUCTION

“Finance is life blood of any Unit”

Finance department plays a vital role in the organization .It is nothing but the concerned

with rising funds in suitable manner. For the success of any industry finance is working like

milestone. It is said to be a life blood of business.

At earlier times the capital was collected by the business organization when ever it needed but

now a days it has become a very important part in the organization. The prestige of the

organization depends upon its financial condition.

The DUDH SAGAR DAIRY of Mehsana has procured its finance from different financial

institution and some banks they are.

State Bank of India.

Here is some previous information about its investment. The dairy has invested 50

crores rupees in the organization and its turnover on the last year 890 crores rupees.

The dairy’s finance department works quit effectively. Its all records are systematically recorded

in the book of account

WORKS

Management of financial resources.

Accurate and timely payment to regional societies and suppliers.

Maintaining proper books of accounts for all purposes.

Budgeting, planning, controlling and reporting to all government and other agencies as

per the requirements.


DUDHSAGAR DAIRY


DGM (Finance/ Account)

Account Assistance AssistanceManager Manager Officer

Book Finance TaxationKeeping Report Cash Bank Section Section SectionSection Schemes Billing Section Section


DUDHSAGAR DAIRY

CAPITAL STRUCTURE

There is a necessary for attaining a proper balance among the dept and equity sources in

its capital structure. Which can maximum the long run value per ordinary share in the market

capital structure is comprise owner capital and borrowed funds.

According to patter of the capital structure should be choose when any minimize cost of

capital and value of stock. A capital structure reface to structure decide by top level financial

manager. Consisting of own trend and borrowed funds and in the term of establishment ratio

which reflect the attitude of most of depend more upon own firm and upon borrowed fund.

Assumption

Firm employee only two type capital Debt & Equity

The firm has a policy of paying 10 % dividend.

The Mehsana D.C.M.P.U. LTD. Capital structure is something like

Authorized share capital:-

2500000 share of RS 100 each 250000000 RS.

Share capital fully paid up 182572600 RS.


DUDHSAGAR DAIRY

AUDIT DEPARTMENT

Audit department keeps constant watch on each and every financial activity performed

by various departments.

Internal Audit - Financial, Proprietary, and Operational auditing is performed. There are

13 persons in this auditing. It performed following function.

Pre audit of bill and other claim

Post audit of salary bills

Post audit of books

Legal audit

Audit of accounts for dairy, Chilling centers, Cattle feed plants

Stock audit


DUDHSAGAR DAIRY

ACCOUNT DEPARTMENT

(1) Capital & Reserve

The present Authorized share capital of the union is of Rs.25 Crores & Paid up capital

18.26 Crores. It appears that the management of the dairy has followed a very

distribution policy in distribution of dividend in past & ploughed back its profits, which

is evident from reserve & surplus amounting to Rs. 9 crores as on 31/03/05.

(2) Secured Loans

Cash Credit:

From S.B.I. 18.99

From Bank of Baroda 7.73

(The above borrowings for working capital are secured by hypothecation of stock

and book debts.)

(3) Investment

The total investment made in 2004-2005were of 7, 69, 25,720 as below.

(A) In Government Securities 10,000

National Saving Certificate

(B) In Shares 7, 69, 15, 720

Cash & Bank Balance Rs.

Cash & Cheques on hand 86, 599

Balance with scheduled banks in

Current accounts 1, 12, 62, 493

Fixed deposits with schedules banks 95, 13, 928


DUDHSAGAR DAIRY

CO-OPERATIVE BANK BALANCE

Current account 43, 43, 533

Saving accounts 6, 197

Performance Highlights

During the year 2004-2005 sales and other income of the dairy has decreased from Rs.

788.10 crores to Rs. 771.11 crores. The interest cost has been increasing from Rs 3.55 crores to

Rs. 3.72 crores. The net profit of the dairy has decreased from Rs.3, 07, 27, 804 crores to Rs.3,

03, 34, 184 crores. A sum of Rs. 4.25 crores has been transferred to general reserve. In the

current year milk procurement is 51.43 crores Kg., which include cow milk of 36% And buffalo

milk of 57%. The selling price and expenses of cattle feed has also been reduce than last year.

We have got Rs. 217 per Kg fat in the current year and it shows reduce of 1% than last year.

Management of the dairy has proposed to announce 10 % dividend to pay the members

of the dairy.


DUDHSAGAR DAIRY


Dudhsagar Dairy

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