What’s Been Going On?

Rich Cards

Rich Cards• Currently applies to recipes & movies

• Requires additional structured data mark up

• In testing: “Actions” for local businesses, music, TV & movies

https://developers.google.com/search/docs/guides/mark-up-content

Rich Cards

Reviews

Mobile SERP “App” Experience

Mobile SERP “App”

Games

Mobile Interstitial Penalty

Click To Message Ads

Demographics For Search Ads• Age• Gender• Display & Video only: Parental Status• Video only: Household income (US only)

Expanded Text Ads• Two headlines: 30 characters each• One description line: 80 characters• Automatically uses Final URL domain for Display URL• Allows two “Path” fields: domain/path/path

• Standard text ads continue to display• 31st January cut-off for creating/editing

• Ensure you test Expanded vs. Standard• Check ad extensions vs. new ad copy

Campaign Groups & Performance Targets

Campaign Groups & Performance Targets

Campaign Groups & Performance Targets

Image Search Shopping Ads

• Mobile-only (currently US)

• Ads automatically eligible when using Google Search Network

Showcase Shopping Ads• Appears for broad searches

• Only charged if a user clicks on a product ad

• Premium feature to be rolled out allowing retailers to brand the page

Shop The Look• Images from trusted partners

• US-only & mobile-only at present

• Automatic inclusion for clothing & home décor advertisers using Shopping ads