Drink Digital Search Updates November 2017

23

Transcript of Drink Digital Search Updates November 2017

SEO/Google

Google Domain Now Ignores Location

Mobile Product Knowledge Panel

Mobile First Index Live For A Few Sites

Lots Of Longer Snippets

Disavow Played Down

Don’t Fake Your Dates

Don’t Spam Event Mark Up

Make Sure You 404 If You’re Hacked

New Trends Features

New Google Maps

Local Q&A Coming To Desktop

Inside This Place

GMB Bookings

GMB Edit Danger

https://moz.com/blog/competitors-edit-listing-google-my-business

PPC

Showcase Shopping Ads

• CPE bidding

• Pay when ad expanded +10 seconds within ad or clicks a link

• Requires header image

• Must be using new interface

Promotion Extensions

Ad Variations

Days To Conversion AdWords Report

Manufacturer Centre