Thanks For Your Attentions

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Balancing Bridge Between Enforcement,

Business And Consumer

Dr. JJ Pan

Delegate, WTA

Director of Privacy and Public Policy,

Asia Pacific Acxiom Corp

2013/July/18

Self Regulations Win Consumer

Confidence and Business Trust

• Trustmark as one of self regulatory tool

• Lower compliance cost

• Synchronized industry standard

• Enhance cross border businesses

• Win consumers confidence

• Branding power

• Complaints handling Network and enforcement collaboration

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Roles of Trustmark -Different Models

• Business Entities

USA TRUSTe Euro Label

• Non Profit Entities

• Authority agency

Singapore TrustSG

Shenzhen EBS

Thailand, Malaysia, Vietnam…

• Self regulatory association

Taiwan SOSA

Japan JIPDEC

Mexico AMIPCI (Mexican Internet Association)

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World Trustmark Alliance

Operating Areas： Asia Pacific, Europe, Latin and north America Operating Organizations： 30 countries , 17-37 organizations

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2013 ~2014

hosting Chair

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Common Criteria

Common

Criteria

Marketing

Practices

Security

Disclosure of

Information

Privacy

ADR

Monitoring

Challenges

• Sustainability

• Interest balance between businesses and public

• Different readiness among various culture, regulations and enforcement capabilities

• Mutual recognition between different regime

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A p p e n d i x

R e f e r e n c e

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Framework of Trustmark Program

Guidelines For

Merchants

Guidelines For

Certifiers

Assurance & ADR

Governance

Implementation Framework

Goal & Motivation

Assuring Trust

Projecting Trust • Branding • Infrastructure • External

collaboration

• GBDe Trustmark guidelines

• APEC Privacy Principles

Creating Trust

Source: ATA Common Criteria Task Force Meeting ,Nov 06

Essential Elements of Consumer Confidence

–Self regulatory tool as Trustmark

–Alternative Dispute Resolution(ADR)

–Privacy protection

–Secure Payment and

–Reliable Network

• Synchronize with national and regional efforts based of public and private sectors.

• Promote cross border business by leveraging the above platform and infrastructure

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Source: ATA Annual Meeting, Nov 08

Thanks For Your Attentions

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Thank You! Questions?