Dr. JJ Pan · Self Regulations Win Consumer Confidence and Business Trust •Trustmark as one of...
Transcript of Dr. JJ Pan · Self Regulations Win Consumer Confidence and Business Trust •Trustmark as one of...
Thanks For Your Attentions
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Balancing Bridge Between Enforcement,
Business And Consumer
Dr. JJ Pan
Delegate, WTA
Director of Privacy and Public Policy,
Asia Pacific Acxiom Corp
2013/July/18
Self Regulations Win Consumer
Confidence and Business Trust
• Trustmark as one of self regulatory tool
• Lower compliance cost
• Synchronized industry standard
• Enhance cross border businesses
• Win consumers confidence
• Branding power
• Complaints handling Network and enforcement collaboration
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Roles of Trustmark -Different Models
• Business Entities
USA TRUSTe Euro Label
• Non Profit Entities
• Authority agency
Singapore TrustSG
Shenzhen EBS
Thailand, Malaysia, Vietnam…
• Self regulatory association
Taiwan SOSA
Japan JIPDEC
Mexico AMIPCI (Mexican Internet Association)
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World Trustmark Alliance
Operating Areas: Asia Pacific, Europe, Latin and north America Operating Organizations: 30 countries , 17-37 organizations
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2013 ~2014
hosting Chair
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Common Criteria
Common
Criteria
Marketing
Practices
Security
Disclosure of
Information
Privacy
ADR
Monitoring
Challenges
• Sustainability
• Interest balance between businesses and public
• Different readiness among various culture, regulations and enforcement capabilities
• Mutual recognition between different regime
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A p p e n d i x
R e f e r e n c e
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Framework of Trustmark Program
Guidelines For
Merchants
Guidelines For
Certifiers
Assurance & ADR
Governance
Implementation Framework
Goal & Motivation
Assuring Trust
Projecting Trust • Branding • Infrastructure • External
collaboration
• GBDe Trustmark guidelines
• APEC Privacy Principles
Creating Trust
Source: ATA Common Criteria Task Force Meeting ,Nov 06
Essential Elements of Consumer Confidence
–Self regulatory tool as Trustmark
–Alternative Dispute Resolution(ADR)
–Privacy protection
–Secure Payment and
–Reliable Network
• Synchronize with national and regional efforts based of public and private sectors.
• Promote cross border business by leveraging the above platform and infrastructure
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Source: ATA Annual Meeting, Nov 08
Thanks For Your Attentions
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Thank You! Questions?