Post on 13-Jan-2015
description
dotPR agency - portfolio
Our team consists of people with great
experience in the media and Public
Relations.
We act in a complex way, regarding
online as well as offline PR activities.
Our PR agency specializes in use of new
technology and social media in
communication.
Our activities are measurable.
We believe that PR can be measured!
dotPR // about
In a few words …
dotPR // about
if we didn’t work in PR probably it would be our hobby
our actions bring measurable effect
attention-to-details in every aspect of our work
because they know their company the most
apparently it is pure pleasure to work with us
[full of passion
[effective]
[precise]
[cooperatewith client]
[user-friendly]
Who we are
Our clients
dotPR// about
dotPR // range of activities
PR
Corporate PR
Media relations
Social media
ePR and Community
management
Imageanalysis and monitoring
Brand PR
PR activities
Create desirable image
Improve media coverage
Use new media
Engage communities
Improve visibility in the Internet
Facilitate market launch
What we do
dotPR// range of activities
dotPR// our projects - otoPraca
We create desirable image
Period:
September 2009 till February 2010
Range of activities:
1. Defining brand discriminants
2. Media relations
3. Direct actions:a. Nationwide contest for creative
CV
b. Dream Job project
4. ePR activity
Creating image of job announcment
site otoPraca.pl as HR expert.
dotPR// our projects - otoPraca
PR effects:
1. 212 publications (online and
offline) within 4 months.
2. Creating expert image of
otoPraca.pl (several dozen of
statements of otoPraca.pl
representative in the media).
3. Bigger interest of otoPraca.pl
website.
We create desirable image
dotPR// our projects- otoPraca
Project – „Dream Job”
1. Viral effect in social media.
2. 67 unique posts about our job
announcment posted by
Internet users on blogs,
microblogs and forums.
3. 98 513 views of dream job
announcment at otoPraca.pl
website.
We create desirable image
dotPR// our projects – Kolporter.pl
Period:
December 2009 till June 2010
Range of activities:
1. Media relations
2. Communication analysis of company
website
3. Consulting
4. ePR activities
We improve media coverage
Building media visibility for new
investment of Kolporter S.A.
dotPR// our projects – Kolporter.pl
PR effects:
1.Over 250 publications in media
within 6 months (traditional and
online media).
2.Increase of visibility of Kolporter
e-shop in the Internet.
3.Influence on 100% turnover
increase compared to 2008.
We improve media coverage
Conducting online press conference of
Kolporter S.A.
PR activities:
1. Organizing online press conference
and inviting journalists.
2. Managing and monitoring online
press conference.
3. Chat moderating during press
conference.
dotPR// our projects – Kolporter.pl
We use solution provided by Transmisjeonline.pl
We improve media coverage
dotPR// our projects – Kolporter.pl
Effects of online press conference
1. 271 unique users watching press
conference via the Internet.
2. 70% of questions asked via the
Internet.
3. Wide media publicity – over 30
publications connected with the
subject of press conference.
4. Attendence of top Polish bloggers
and representatives of IT media.
We improve media coverage
dotPR// our projects – Allegro
Period:
May till July 2009
Range of activities:
1. Social media
2. Community management
3. Consulting
4. SEO PR
Improve visibility in the Internet
Popularization of AllegroCup
competitnion within target group.
dotPR// our projects – Allegro
Effetcs:
1.8 of first 10 results in Google for
„allegro cup” it was content
created by dotPR.
2.Over 10 times better visibility in
the Internet comparing to previous
editions.
3.Goal reached by using web 2.0
solutions.
Improve visibility in the Internet
dotPR// our projects – Allegro
Effects:
1.About 1000 fans of Allegro
CUP profile on Myspace.com.
2.Moblog Allegro CUP in the
top ten of the most popular
moblogs on www.moblog.pl.
3.Hundreds online
publications.
Improve visibility in the Internet
dotPR// our projects – HBO Polska
Period:
September 2009 till August 2010.
Range of activities:
1.Social media activity
2.Community management
3.New media consulting
We engage communities
Creating and animating HBO
community.
dotPR// our projects – HBO Polska
PR activities:
1. Creating fan pages on Facebook for HBO
projects.
2. Community animating and engaging
Internet users.
3. Communication via official HBO forums.
4. PR support during launching „original
production” projects of HBO:
1. True blood
2. Pacific
3. Hung
Engage communities
dotPR// our projects – Walutomat
Period:
Since October 2009
Range of activities:
1.Complex media relations activity
2.Tests by journalists
3.Direct actions
We facilitate market launch
Launching new online startup.
Effects:
1. Over 80 online and offline publications
within 3 months.
2. Brand familiarity in finance sector.
3. Presence in TV programms (TV Biznes,
TVN24, TVN CNBC).
dotPR// our projects – Walutomat
We facilitate market launch
dotPR// Our projects – ENCC 2009
Period:
August till October 2009
Range of activities:
1.Complex media relations activity
2.ePR i SEO PR
We use new media
Using online solutions in providing
LIVE streaming of Squash European
Nations Challenge Cup 2009.
Effects:
1. Communication via microblogs (PL and
EN) - over 400 followers.
2. Online press conference – over 400
viewers.
3. ENCC videos on YouTube channel.
4. Foto story via FLICKR.
5. Preparing multimedia materials using
SLIDESHARE, ISSUU, ANIMOTO.
dotPR// our projects – ENCC 2009
We use new media
dotPR// our projects – E-nnovation
Period:
Period:
July till September 2010
Range of activities:
1.Complex media relations activity in
Poland and other CEE countries.
2.Social media activity.
3.Press office at the conference.
We act internationally
Creating an image of probably the
biggest e-commerce conference in
Central Europe.
Effects:
1. Over 400 online publications in Polish
and foreign portals within 3 months.
2. Presence in the main ITportals.
3. Precence in TVN CNBC during whole
first day of conference – interviews
with speakers and guests, reports etc.
http://www.tvncnbc.pl/konferencja-e-
nnovation,7592085,24,klip.html#
http://www.tvncnbc.pl/nowoczesny-biznes-w-
sieci,7578429,24,klip.html#
http://www.tvncnbc.pl/konferencja-e-
nnovation,7578104,24,klip.html#
dotPR// our projects – E-nnovation
We act internationally
dotPR// our projects – E-nnovation
We act internationally
Effetcts:
1. Cooperation with top IT and e-
commerce bloggers – interviews,
special actions for readers,
announcments, reviews.
2. Over 750 posts connected with e-
nnovation in social media
(Facebook, Twitter, Blip)
dotPR// how we work
First stage
Analysis of client’s position and their goals, preparing strategydraft.
Preparina strategy, online pressoffice implementing and preparinga media database.
Project team and projectmanager implementation.
1. week 2. week 3. week
dotPR// how we work
Monthly schedule
Preparing monthlyschedule
Collecting necesarryinformation and
materials
Activityimplementation
Qualitative and quantitative report
Eventual correction
S
M
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dotPR // contact
Do not hesitate to contact us:
Dominik Wartecki
dominik.wartecki@dotpr.pl
0048 605 629 642
www.dotpr.pl
www.facebook.com/dotpr
www.dotpr.blip.pl