LSC 432: Jam Session #3

Homework review

Review homeworkReview last classRefine our topics

Begin targeting our key audiences

Targets

Homework Review• Tweeting key takeaways from last class, it

counts and you MUST use class hashtag or @mention me (note on tweeting during class)

Homework Review• Tweeting key takeaways from last class, it

counts and you MUST use class hashtag or @mention me (note on tweeting during class)

• Searching yourself online, what did you find?

Homework Review• Tweeting key takeaways from last class, it

counts and you MUST use class hashtag or @mention me (note on tweeting during class)

• Searching yourself online, what did you find?• Chapter 1-3 Jeff Bullas’ Blogging the Smart

Way, what did you learn?

Homework Review• Tweeting key takeaways from last class, it

counts and you MUST use class hashtag or @mention me (note on tweeting during class)

• Searching yourself online, what did you find?• Chapter 1-3 Jeff Bullas’ Blogging the Smart

Way, what did you learn? • Did the reading plus the Blog strategy

exercise homework help you focus?

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

1. You don’t need to be well-known

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

1. You don’t need to be well-known2. You don’t need to be accredited

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience4. You don’t need to be good to start … but you

need to start to be great

Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.

Here are a few key points:

1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience4. You don’t need to be good to start … but you

need to start to be great5. This is a marathon, not a sprint

Avoid “Squirrel Syndrome” Be principle-based

“Choose a job you love, and you will never have

to work a day in your life.”

Confucius

“Choose a job you love, and you will never have

to work a day in your life.”

Confucius

What happens if

you do this?

To someone, you are a 4th grader

Remember EVERYONE starts @zero

Remember EVERYONE starts @zero

Now that we have topic (why and what) we need to focus on “who”.

Discover Your Who

The Fractal Tree by @TPLDrew

Discover Your Who

The Fractal Tree by @TPLDrew• Topic of travel

Discover Your Who

The Fractal Tree by @TPLDrew• Topic of travel

• For business or leisure?

Discover Your Who

The Fractal Tree by @TPLDrew• Topic of travel

• For business or leisure?• Leisure (adventure or relaxation?)

Discover Your Who

The Fractal Tree by @TPLDrew• Topic of travel

• For business or leisure?• Leisure (adventure or relaxation?)

• Relaxation (with pets or without)• Fido Friendly

Is your ‘who’ clear?

Homework will be to define your who and identify 10 key people or organizations you want to connect with.

List the organizationList the accounts (website address and social media accounts)List why they are of value

Next ClassKerry O’Shea Gorgone talks podcasting• Check out some of Kerry’s resources on

(which will be on the class website)

Homework• BOOK READING: Blogging the Smart Way

p16-19, Chapter 5, Chapter 7• BLOG STRATEGY EXERCISE 2 … Defining your

topic and post schedule: (handed out in class)

• Begin working on your about page for your blog

• Do you want to have your own domain name and hosting?

• Tweet key takeaways from class and book