Don Stanley's Social Media LSC 432 lecture 3
31
LSC 432: Jam Session #3 Homework review
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Success with content marketing is heavily influenced by having a clear strategy. As legendary basketball coach John Wooden used to say, "Failure to plan is planning to fail." Now that you selected a topic area, we want to make sure you have a nice, refined topic area. In this class we talk about how to do this. I share Andrew Davis' Fractal Tree (check him out @tpldrew) to help with this. We want to narrowcast and speaking to a niche audience. Also, we talked about how you defined your "who". The "who" refers to who you want to connect with and who you want to get noticed by. Answering the questions 1. Why am I doing this? 2. What will I be talking about? 3. Who will I be helping and connecting with? is key to having a focus and purpose that will help you in the marathon of social media marketing.
Transcript of Don Stanley's Social Media LSC 432 lecture 3
LSC 432: Jam Session #3
Homework review
Review homeworkReview last classRefine our topics
Begin targeting our key audiences
Targets
Homework Review• Tweeting key takeaways from last class, it
counts and you MUST use class hashtag or @mention me (note on tweeting during class)
Homework Review• Tweeting key takeaways from last class, it
counts and you MUST use class hashtag or @mention me (note on tweeting during class)
• Searching yourself online, what did you find?
Homework Review• Tweeting key takeaways from last class, it
counts and you MUST use class hashtag or @mention me (note on tweeting during class)
• Searching yourself online, what did you find?• Chapter 1-3 Jeff Bullas’ Blogging the Smart
Way, what did you learn?
Homework Review• Tweeting key takeaways from last class, it
counts and you MUST use class hashtag or @mention me (note on tweeting during class)
• Searching yourself online, what did you find?• Chapter 1-3 Jeff Bullas’ Blogging the Smart
Way, what did you learn? • Did the reading plus the Blog strategy
exercise homework help you focus?
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
1. You don’t need to be well-known
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
1. You don’t need to be well-known2. You don’t need to be accredited
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience4. You don’t need to be good to start … but you
need to start to be great
Quick ReviewThe more invested you are in a topic and the more you think about your direction, the higher the probability of you have “success”.
Here are a few key points:
1. You don’t need to be well-known2. You don’t need to be accredited3. You don’t need a huge audience4. You don’t need to be good to start … but you
need to start to be great5. This is a marathon, not a sprint
Avoid “Squirrel Syndrome” Be principle-based
“Choose a job you love, and you will never have
to work a day in your life.”
Confucius
“Choose a job you love, and you will never have
to work a day in your life.”
Confucius
What happens if
you do this?
To someone, you are a 4th grader
Remember EVERYONE starts @zero
Remember EVERYONE starts @zero
Now that we have topic (why and what) we need to focus on “who”.
Discover Your Who
The Fractal Tree by @TPLDrew
Discover Your Who
The Fractal Tree by @TPLDrew• Topic of travel
Discover Your Who
The Fractal Tree by @TPLDrew• Topic of travel
• For business or leisure?
Discover Your Who
The Fractal Tree by @TPLDrew• Topic of travel
• For business or leisure?• Leisure (adventure or relaxation?)
Discover Your Who
The Fractal Tree by @TPLDrew• Topic of travel
• For business or leisure?• Leisure (adventure or relaxation?)
• Relaxation (with pets or without)• Fido Friendly
Is your ‘who’ clear?
Homework will be to define your who and identify 10 key people or organizations you want to connect with.
List the organizationList the accounts (website address and social media accounts)List why they are of value
Next ClassKerry O’Shea Gorgone talks podcasting• Check out some of Kerry’s resources on
(which will be on the class website)
Homework• BOOK READING: Blogging the Smart Way
p16-19, Chapter 5, Chapter 7• BLOG STRATEGY EXERCISE 2 … Defining your
topic and post schedule: (handed out in class)
• Begin working on your about page for your blog
• Do you want to have your own domain name and hosting?
• Tweet key takeaways from class and book
