Don Stanley's Social Media Marketing Course LSC 432 Lecture 5

download Don Stanley's Social Media Marketing Course LSC 432 Lecture 5

If you can't read please download the document

  • date post

    14-Jan-2015
  • Category

    Education

  • view

    606
  • download

    1

Embed Size (px)

description

 

Transcript of Don Stanley's Social Media Marketing Course LSC 432 Lecture 5

  • 1. LSC 432: Jam Session #5 Joe Pulizzi and writing Creating Great Content

2. Joe Pulizzi Whats the future of content marketing 3. Attributes of Great Content 4. Attributes of Great Content #1 Its helpful 5. Attributes of Great Content #1 Its helpful #2 Its audience focused 6. Attributes of Great Content #1 Its helpful #2 Its audience focused #3 Its authentic 7. Attributes of Great Content #1 Its helpful #2 Its audience focused #3 Its authentic 8. Coming Up with Content Questions are the answer (in class exercise) 9. 5 Attributes of great blog posts1. Strong, attention grabbing headline 10. 5 Attributes of great blog posts1. Strong, attention grabbing headline 2. Well-written and well-formatted text 11. 5 Attributes of great blog posts1. Strong, attention grabbing headline 2. Well-written and well-formatted text 3. Images/video 12. 5 Attributes of great blog posts1. 2. 3. 4.Strong, attention grabbing headline Well-written and well-formatted text Images/video Links to relevant content 13. 5 Attributes of great blog posts1. 2. 3. 4. 5.Strong, attention grabbing headline Well-written and well-formatted text Images/video Links to relevant content A call to action what do you want me to do next? 14. Headlines #1 rule 15. Headlines #1 ruleWHY? 16. 80% 20% On average, 8 out of 10 people will read headline copy, Only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. Via copyblogger.net 17. Headlines First Your headline is a promise to readers. Its job is to clearly communicate the benefit youll deliver to the reader in exchange for their valuable time. -Brian Clark, Copyblogger 18. Long tail keywords vs. short tail 19. Some formulas How tos 20. Some formulas How tos Work in twos 21. Some formulas How tos Work in twos How to win friends and influence people 22. Some formulas How tos Work in twos How to win friends and influence people How to Save Time and Get Things Done (Time Management) How to Get a Better Job and Make More Money (Recruiter) How to Save Money and Retire Rich (Financial Planner) 23. Some formulas List posts 24. Some formulas List posts Do You Recognize the 7 Early Warning Signs of High Blood Pressure? 25. Some formulas List posts Do You Recognize the 7 Early Warning Signs of High Blood Pressure? 10 Ways to Beat the High Cost of Living 26. Some formulas List posts Do You Recognize the 7 Early Warning Signs of High Blood Pressure? 10 Ways to Beat the High Cost of Living 76 Reasons Why it Pays to Attend Every Class in Your College Career 27. Some formulas List posts Do You Recognize the 7 Early Warning Signs of High Blood Pressure? 10 Ways to Beat the High Cost of Living 76 Reasons Why it Pays to Attend Every Class in Your College Career Six Types of Students Which Group Are You In? 28. Some formulas 10 Sure-Fire Headline Formulas Who Else Wants ________ ? e.g. free tuitionThe Secret of ________? e.g. successful studying Here is a method thats helping _______ to ________ Little known ways to ______________ Get rid of (name the problem) once and for all Heres a quick way to (name a problem to solve) Now you can have (something desirable)(great circumstance) (Do something) like (a world-class leader) e.g. Be Like Mike How to build a ______ you can be proud of What everyone ought ot know about _______________ Via copyblogger 29. Next Class In class title exercise (in groups) Blog reviews (in groups) Twitter profiles and Twitter set up 30. Homework Write 25 blog post titles/questions BOOK READING Tao of Twittter pp 1-48, 67-80, 115-122 Begin editing your Twitter profile (picture, links, content and background) Go to this link and leave a comment on your take aways http://3rhinomedia.com/blog/bid/330894/5Key-Components-of-Great-Blog-Posts