Photo  Credit:  Jason  A.  Howie  (flickr)  

Currently, more than one-fifth of all jobs in the U.S. are posted to Social Networking sites…

Photo  Credit:  photologue_np  (flickr)  

…With the top three sites being:

LinkedIn 77% Twitter 54% Facebook 25%

Photo  Credit:  TheSeafarer  (fliker)  

According to Software & Information Industry Association…

…98 percent of companies are now using social media Photo  Credit:  vagawi    (flickr)  

over the last few Years…

…Social Media sites have been linked to many problems that occur in a business.

Photo  Credit:  pasukaru76  (flickr)  

Photo  Credit:  Robert  S.  Donovan  (flickr)  

This  amounts  to    

almost  5%  of  a    

businesses  annual  

salaries  expense  

Photo  Credit:  twodolla  (flickr)  

In 2012 study conducted by Norton, it was revealed that �cybercrime was estimated at about $110 Billion annually…�

Photo  Credit:  elhombredenegro  (flickr)  

… this means

companies have to

watch and be aware 24/7

of threats and hacks

on their social

media sites

Hackers are

attracted to social

networking sites because

they see the potential to

commit fraud…

Photo  Credit:  steve  p2008  (flickr)  

There have been many instances where social media has caused companies public relation nightmares

Photo  Credit:  HarshLight  (flickr)  

In January 2012, McDonalds launched a Twitter campaign using the hashtag #McDStories. It was hoping that the hashtag would inspire heart-warming stories about Happy Meals The campaign was pulled 2 hours later after the hashtag turned into a bashtag. A few of the tweets included:

-One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories -These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week -#McDStories I lost 50lbs in 6 months after I quit working and eating at McDonald’s

Photo  Credit:  björn  hornemann  (flickr)  

Or  even  this  photo  taken  at  a  Burger  King  in  Mayfield  Heights,  

Ohio  in  July  2012  which  damaged  the  

companies  brand  and  image  

Photo  Credit:  hZp://www.4chan.org  

However, Social Media does have a good side...

Photo  Credit:  kennyma]c  (flickr)  

According to a recent survey, you are 51% more likely…

…to purchase a companies product after liking it on Facebook ...  

Photo  Credit:  Tall  Chris  (flickr)  

... and 60% more likely to recommend it to a friend

Photo  Credit:  NJ..  (flickr)  

Social media provides access to audiences your business might not otherwise have access to, only through expensive methods, or perhaps not even at all

Photo  Credit:  Compujeramey  (flickr)  

This  not  only  saves  money,  but  allows  for  free    adver]sements  and  promo]ons  on  these  sites    

Photo  Credit:  leateds  (flickr)  

Social networks help build relationships as they !have fans, followers and friends who participate !in discussions…!

Photo  Credit:  GoodNCrazy  (flickr)  

…they become more attached, leading to stronger and deeper !commitments and relationships with the business. !

Photo  Credit:  Yandle  (flickr)  

Social  media  can

 assist    

in  a  businesses  e

ffort  of    

providing  to  the  

community    

and  its  own  socia

l  good…    

Photo  Credit:  ivanatman  (flickr)  

…In February 2013, Bell Canada raised over $4.8 million for mental health programs after they promised to donate 5 cents for each text, tweet and facebook share

Photo  Credit:  Ryan  Tir  (flickr)  

But what does this all mean!

Photo  Credit:  Eleaf  (flickr)  

Believe it or not, there are still huge opportunities that businesses with social media platforms are missing out on.

Photo  Credit:  Ben  Husmann  (flickr)  

With 80% of consumers preferring to connect with brands through social media sites like Facebook and 56% of customer tweets to companies being ignored…

Photo  Credit:  misnyoT  (flickr)  

…Small to mid-sized  businesses plan to increase

Photo  Credit:  Gudlyf  (flickr)  

With social media presence still on the rise, harm or benefit, it is clear

-Greg Grusby  

Photo  Credit:  Counse  (flickr)  

All  images  are  licensed  under  the  Crea]ve  Commons    

Non-­‐Commercial  Share-­‐Alike    3.0  agreement,  and  sourced    

from  flickr  

Sources  •  "Social  Media  And  Jobs."  Computerworld  46.15  (2012):  28.  Canadian  

Reference  Centre.  Web.  15  May  2013.  •  "  Consumers  Engaged  Via  Social  Media  Are  More  Likely  To  Buy,  

Recommend."  The  CMB  Research  Blog.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://blog.cmbinfo.com/press-­‐center-­‐content/bid/46920/Consumers-­‐Engaged-­‐Via-­‐Social-­‐Media-­‐Are-­‐More-­‐Likely-­‐To-­‐Buy-­‐Recommend>.  

•  Altman,  Randi.  "Are  you  being  social:  if  you  aren't,  you  need  to  be  ...  for  the  health  of  your  business."  Post  Feb.  2013:  22+.  Academic  OneFile.  Web.  16  May  2013.  

•  "Businesses  Lose  An  Average  Of  $65,000  Per  Year  To  Workers  Using  Social  Media  Reveals  Spam]tan's  Social  Media  Calculator;  Almost  5%  Of  Salaries  Bill  Is  Spent  On  Personal  Social  Media  Ac]vity."  M2  Presswire  (n.d.):  NA.  Gale:  InfoTrac  OneFile  (HITS).  Web.  16  May  2013.  

•  Dugan,  Lauren.  "Only  44%  Of  Customer  Ques]ons  On  TwiZer  Are  Answered  Within  24  Hours  [STUDY]  -­‐  AllTwiZer."  mediabistro.com:  jobs,  classes,  community  and  news  for  media  professionals.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://www.mediabistro.com/alltwiZer/customer-­‐service-­‐twiZer-­‐top-­‐retailers_b23362>.  

…Sources  con]nued…  •  Hill,  Kashmir.  "#McDStories:  When  A  Hashtag  Becomes  A  Bashtag  -­‐  

Forbes."  InformaDon  for  the  World's  Business  Leaders  -­‐  Forbes.com.  N.p.,  n.d.  Web.  16  May  2013.  <hZp://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-­‐when-­‐a-­‐hashtag-­‐becomes-­‐a-­‐bashtag/>.  

•  Symantec.  "2012  Norton  Study:  Consumer  Cybercrime  Es]mated  at  $110  Billion  Annually."  Endpoint,  Cloud,  Mobile  &  Virtual  Security  SoluDons  |  Symantec.  N.p.,  n.d.  Web.  12  May  2013.  <hZp://www.symantec.com/about/news/release/ar]cle.jsp?prid=20120905_02>.  

•  Kelleher,  David.  "5  Problems  with  Social  Networking  in  the  Workplace  -­‐  Informa]on  Management  Special  Reports  Ar]cle."  InformaDon  Management  |  IT  Business  News.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://www.informa]on-­‐management.com/specialreports/2009_165/social_networking_media-­‐10016208-­‐1.html?pg=1>.  

•  REH,  ROBERT.  "Social  Media  Risks  And  Rewards."  Credit  Union  Magazine  76.12  (2010):  60.  MasterFILE  Complete.  Web.  15  May  2013.  

…Sources  con]nued  •  Marke]ngCharts.  "SMBs  to  Increase  Marke]ng  Efforts  on  Mobile,  Social  

Media."  MarkeDngCharts:  charts  &  data  for  marketers  in  online,  Excel  and  PowerPoint  formats.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://www.marke]ngcharts.com/wp/interac]ve/smbs-­‐to-­‐increase-­‐marke]ng-­‐efforts-­‐on-­‐mobile-­‐social-­‐media-­‐23561/>.  

•  CTVNews.  "More  than  $4.8M  raised  for  mental  health  during  Bell  Let's  Talk  Day  |  CTV  News  ."  CTV  News  |  Top  Stories  -­‐  Breaking  News  -­‐  Top  News  Headlines.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://www.ctvnews.ca/health/more-­‐than-­‐4-­‐8m-­‐raised-­‐for-­‐mental-­‐health-­‐during-­‐bell-­‐let-­‐s-­‐talk-­‐day-­‐1.1154801>.  

•  StaZ,  Nick.  "Businesses  Think  They  'Get'  Social  Media.  Do  You?  –  ReadWrite."  Web  Apps,  Web  Technology  Trends,  Social  Networking  and  Social  Media  –  ReadWrite.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://readwrite.com/2013/03/01/businesses-­‐finally-­‐get-­‐social-­‐media>.