Do social media sites do more harm than benefit in the business world

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Transcript of Do social media sites do more harm than benefit in the business world

Page 1: Do social media sites do more harm than benefit in the business world

Photo  Credit:  Jason  A.  Howie  (flickr)  

Page 2: Do social media sites do more harm than benefit in the business world

Currently, more than one-fifth of all jobs in the U.S. are posted to Social Networking sites…

Photo  Credit:  photologue_np  (flickr)  

Page 3: Do social media sites do more harm than benefit in the business world

…With the top three sites being:

LinkedIn 77% Twitter 54% Facebook 25%

Photo  Credit:  TheSeafarer  (fliker)  

Page 4: Do social media sites do more harm than benefit in the business world

According to Software & Information Industry Association…

…98 percent of companies are now using social media Photo  Credit:  vagawi    (flickr)  

Page 5: Do social media sites do more harm than benefit in the business world

over the last few Years…

…Social Media sites have been linked to many problems that occur in a business.

Photo  Credit:  pasukaru76  (flickr)  

Page 6: Do social media sites do more harm than benefit in the business world

Photo  Credit:  Robert  S.  Donovan  (flickr)  

Page 7: Do social media sites do more harm than benefit in the business world

This  amounts  to    

almost  5%  of  a    

businesses  annual  

salaries  expense  

Photo  Credit:  twodolla  (flickr)  

Page 8: Do social media sites do more harm than benefit in the business world

In 2012 study conducted by Norton, it was revealed that �cybercrime was estimated at about $110 Billion annually…�

Photo  Credit:  elhombredenegro  (flickr)  

Page 9: Do social media sites do more harm than benefit in the business world

… this means

companies have to

watch and be aware 24/7

of threats and hacks

on their social

media sites

Hackers are

attracted to social

networking sites because

they see the potential to

commit fraud…

Photo  Credit:  steve  p2008  (flickr)  

Page 10: Do social media sites do more harm than benefit in the business world

There have been many instances where social media has caused companies public relation nightmares

Photo  Credit:  HarshLight  (flickr)  

Page 11: Do social media sites do more harm than benefit in the business world

In January 2012, McDonalds launched a Twitter campaign using the hashtag #McDStories. It was hoping that the hashtag would inspire heart-warming stories about Happy Meals The campaign was pulled 2 hours later after the hashtag turned into a bashtag. A few of the tweets included:

-One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories -These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week -#McDStories I lost 50lbs in 6 months after I quit working and eating at McDonald’s

Photo  Credit:  björn  hornemann  (flickr)  

Page 12: Do social media sites do more harm than benefit in the business world

Or  even  this  photo  taken  at  a  Burger  King  in  Mayfield  Heights,  

Ohio  in  July  2012  which  damaged  the  

companies  brand  and  image  

Photo  Credit:  hZp://www.4chan.org  

Page 13: Do social media sites do more harm than benefit in the business world

However, Social Media does have a good side...

Photo  Credit:  kennyma]c  (flickr)  

Page 14: Do social media sites do more harm than benefit in the business world

According to a recent survey, you are 51% more likely…

…to purchase a companies product after liking it on Facebook ...  

Photo  Credit:  Tall  Chris  (flickr)  

Page 15: Do social media sites do more harm than benefit in the business world

... and 60% more likely to recommend it to a friend

Photo  Credit:  NJ..  (flickr)  

Page 16: Do social media sites do more harm than benefit in the business world

Social media provides access to audiences your business might not otherwise have access to, only through expensive methods, or perhaps not even at all

Photo  Credit:  Compujeramey  (flickr)  

Page 17: Do social media sites do more harm than benefit in the business world

This  not  only  saves  money,  but  allows  for  free    adver]sements  and  promo]ons  on  these  sites    

Photo  Credit:  leateds  (flickr)  

Page 18: Do social media sites do more harm than benefit in the business world

Social networks help build relationships as they !have fans, followers and friends who participate !in discussions…!

Photo  Credit:  GoodNCrazy  (flickr)  

Page 19: Do social media sites do more harm than benefit in the business world

…they become more attached, leading to stronger and deeper !commitments and relationships with the business. !

Photo  Credit:  Yandle  (flickr)  

Page 20: Do social media sites do more harm than benefit in the business world

Social  media  can

 assist    

in  a  businesses  e

ffort  of    

providing  to  the  

community    

and  its  own  socia

l  good…    

Photo  Credit:  ivanatman  (flickr)  

Page 21: Do social media sites do more harm than benefit in the business world

…In February 2013, Bell Canada raised over $4.8 million for mental health programs after they promised to donate 5 cents for each text, tweet and facebook share

Photo  Credit:  Ryan  Tir  (flickr)  

Page 22: Do social media sites do more harm than benefit in the business world

But what does this all mean!

Photo  Credit:  Eleaf  (flickr)  

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Believe it or not, there are still huge opportunities that businesses with social media platforms are missing out on.

Photo  Credit:  Ben  Husmann  (flickr)  

Page 24: Do social media sites do more harm than benefit in the business world

With 80% of consumers preferring to connect with brands through social media sites like Facebook and 56% of customer tweets to companies being ignored…

Photo  Credit:  misnyoT  (flickr)  

Page 25: Do social media sites do more harm than benefit in the business world

…Small to mid-sized  businesses plan to increase

Photo  Credit:  Gudlyf  (flickr)  

Page 26: Do social media sites do more harm than benefit in the business world

With social media presence still on the rise, harm or benefit, it is clear

-Greg Grusby  

Photo  Credit:  Counse  (flickr)  

Page 27: Do social media sites do more harm than benefit in the business world

All  images  are  licensed  under  the  Crea]ve  Commons    

Non-­‐Commercial  Share-­‐Alike    3.0  agreement,  and  sourced    

from  flickr  

Page 28: Do social media sites do more harm than benefit in the business world

Sources  •  "Social  Media  And  Jobs."  Computerworld  46.15  (2012):  28.  Canadian  

Reference  Centre.  Web.  15  May  2013.  •  "  Consumers  Engaged  Via  Social  Media  Are  More  Likely  To  Buy,  

Recommend."  The  CMB  Research  Blog.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://blog.cmbinfo.com/press-­‐center-­‐content/bid/46920/Consumers-­‐Engaged-­‐Via-­‐Social-­‐Media-­‐Are-­‐More-­‐Likely-­‐To-­‐Buy-­‐Recommend>.  

•  Altman,  Randi.  "Are  you  being  social:  if  you  aren't,  you  need  to  be  ...  for  the  health  of  your  business."  Post  Feb.  2013:  22+.  Academic  OneFile.  Web.  16  May  2013.  

•  "Businesses  Lose  An  Average  Of  $65,000  Per  Year  To  Workers  Using  Social  Media  Reveals  Spam]tan's  Social  Media  Calculator;  Almost  5%  Of  Salaries  Bill  Is  Spent  On  Personal  Social  Media  Ac]vity."  M2  Presswire  (n.d.):  NA.  Gale:  InfoTrac  OneFile  (HITS).  Web.  16  May  2013.  

•  Dugan,  Lauren.  "Only  44%  Of  Customer  Ques]ons  On  TwiZer  Are  Answered  Within  24  Hours  [STUDY]  -­‐  AllTwiZer."  mediabistro.com:  jobs,  classes,  community  and  news  for  media  professionals.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://www.mediabistro.com/alltwiZer/customer-­‐service-­‐twiZer-­‐top-­‐retailers_b23362>.  

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…Sources  con]nued…  •  Hill,  Kashmir.  "#McDStories:  When  A  Hashtag  Becomes  A  Bashtag  -­‐  

Forbes."  InformaDon  for  the  World's  Business  Leaders  -­‐  Forbes.com.  N.p.,  n.d.  Web.  16  May  2013.  <hZp://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-­‐when-­‐a-­‐hashtag-­‐becomes-­‐a-­‐bashtag/>.  

•  Symantec.  "2012  Norton  Study:  Consumer  Cybercrime  Es]mated  at  $110  Billion  Annually."  Endpoint,  Cloud,  Mobile  &  Virtual  Security  SoluDons  |  Symantec.  N.p.,  n.d.  Web.  12  May  2013.  <hZp://www.symantec.com/about/news/release/ar]cle.jsp?prid=20120905_02>.  

•  Kelleher,  David.  "5  Problems  with  Social  Networking  in  the  Workplace  -­‐  Informa]on  Management  Special  Reports  Ar]cle."  InformaDon  Management  |  IT  Business  News.  N.p.,  n.d.  Web.  15  May  2013.  <hZp://www.informa]on-­‐management.com/specialreports/2009_165/social_networking_media-­‐10016208-­‐1.html?pg=1>.  

•  REH,  ROBERT.  "Social  Media  Risks  And  Rewards."  Credit  Union  Magazine  76.12  (2010):  60.  MasterFILE  Complete.  Web.  15  May  2013.  

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…Sources  con]nued  •  Marke]ngCharts.  "SMBs  to  Increase  Marke]ng  Efforts  on  Mobile,  Social  

Media."  MarkeDngCharts:  charts  &  data  for  marketers  in  online,  Excel  and  PowerPoint  formats.  N.p.,  n.d.  Web.  13  May  2013.  <hZp://www.marke]ngcharts.com/wp/interac]ve/smbs-­‐to-­‐increase-­‐marke]ng-­‐efforts-­‐on-­‐mobile-­‐social-­‐media-­‐23561/>.  

•  CTVNews.  "More  than  $4.8M  raised  for  mental  health  during  Bell  Let's  Talk  Day  |  CTV  News  ."  CTV  News  |  Top  Stories  -­‐  Breaking  News  -­‐  Top  News  Headlines.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://www.ctvnews.ca/health/more-­‐than-­‐4-­‐8m-­‐raised-­‐for-­‐mental-­‐health-­‐during-­‐bell-­‐let-­‐s-­‐talk-­‐day-­‐1.1154801>.  

•  StaZ,  Nick.  "Businesses  Think  They  'Get'  Social  Media.  Do  You?  –  ReadWrite."  Web  Apps,  Web  Technology  Trends,  Social  Networking  and  Social  Media  –  ReadWrite.  N.p.,  n.d.  Web.  17  May  2013.  <hZp://readwrite.com/2013/03/01/businesses-­‐finally-­‐get-­‐social-­‐media>.