Displayworks Skin Medica

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A Great Example of a Truly Integrated Marketing Campaign

Transcript of Displayworks Skin Medica

Skin Medica

A great example of a truly integrated marketing campaign

Skin Medica The Exhibit

• American Academy of Dermatology Show (AAD) in San Diego

• 20’ X 40’ Island Exhibit • Client wanted a clean, contemporary

look consistent with their image as a high-end producer of skin care products

Skin Medica The Marketing

Campaign • Marketing campaign at San Diego airport

which included a video produced by Brand B

• Graphic design + production • Bus wraps & taxi signs

Airport Video Concepts

Skin Medica The Event

• Held in conjunction with the American Academy of Dermatology Show

• Museum of Contemporary of Art • 300+ VIP guests attended event

Skin Medica Digital Technology

Solution

• eLiterature/Ipad Application • 13 Ipads + 2 touchscreens • Revenue calculator • Captured 1,039 leads + received 2,684

product orders at the show

Skin Medica Digital Media Solution for AAD 2012