Displayworks Skin Medica
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Skin Medica A great example of a truly integrated marketing campaign
description
A Great Example of a Truly Integrated Marketing Campaign
Transcript of Displayworks Skin Medica
Skin Medica
A great example of a truly integrated marketing campaign
Skin Medica The Exhibit
• American Academy of Dermatology Show (AAD) in San Diego
• 20’ X 40’ Island Exhibit • Client wanted a clean, contemporary
look consistent with their image as a high-end producer of skin care products
Skin Medica The Marketing
Campaign • Marketing campaign at San Diego airport
which included a video produced by Brand B
• Graphic design + production • Bus wraps & taxi signs
Airport Video Concepts
Skin Medica The Event
• Held in conjunction with the American Academy of Dermatology Show
• Museum of Contemporary of Art • 300+ VIP guests attended event
Skin Medica Digital Technology
Solution
• eLiterature/Ipad Application • 13 Ipads + 2 touchscreens • Revenue calculator • Captured 1,039 leads + received 2,684
product orders at the show
Skin Medica Digital Media Solution for AAD 2012
