Digital Winners 2014: Stina Honkamaa Bergfors

Post on 13-Jul-2015

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Transcript of Digital Winners 2014: Stina Honkamaa Bergfors

UNITED SCREENS YOUR FRIEND ON YOUTUBE

LET’S START WITH A GLOBAL OUTLOOK ON MEDIA TRENDS

Source: Online Publishers Association 2013

Source: Cisco 2013

BIG INTERNATIONAL ADVERTISERS ARE SHIFTING THEIR INVESTMENTS FROM TV TO ONLINE VIDEO

THE GENERATION MILLENNIALS IS DRIVING THE TRANSFORMATION OF TRADITIONAL MARKETING !

Källa: BCG JANUARY 15, 2014by Christine Barton, Lara Koslow, and Christine Beauchamp

There is over 2.5 billion millennials, 15-34 year olds in the world

WHAT ABOUT THE NORDICS?

YOUTUBE Consists of millions and millions of channels 100 hours of video are uploaded to YouTube every minute !

UNITED SCREENS PREMIUM NETWORK ON YOUTUBE We strive to collect all the best Nordic channels in our premium network

Källa: YouTube Analytics, senaste 30 dgr

!PUBLIC SERVICE CHANNEL SVT1 AIRED THE DOCUMENTARY ON PRIME TIME And also on SVT’s play channels

UNITED SCREENS AND DISNEY-OWNED MAKER STUDIOS STARTS A STRATEGIC COOPERATION IN THE NORDIC COUNTRIES