Digital Winners 2014: Stina Honkamaa Bergfors
14
UNITED SCREENS YOUR FRIEND ON YOUTUBE
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Transcript of Digital Winners 2014: Stina Honkamaa Bergfors
UNITED SCREENS YOUR FRIEND ON YOUTUBE
LET’S START WITH A GLOBAL OUTLOOK ON MEDIA TRENDS
Source: Cisco 2013
BIG INTERNATIONAL ADVERTISERS ARE SHIFTING THEIR INVESTMENTS FROM TV TO ONLINE VIDEO
THE GENERATION MILLENNIALS IS DRIVING THE TRANSFORMATION OF TRADITIONAL MARKETING !
Källa: BCG JANUARY 15, 2014by Christine Barton, Lara Koslow, and Christine Beauchamp
There is over 2.5 billion millennials, 15-34 year olds in the world
WHAT ABOUT THE NORDICS?
YOUTUBE Consists of millions and millions of channels 100 hours of video are uploaded to YouTube every minute !
UNITED SCREENS PREMIUM NETWORK ON YOUTUBE We strive to collect all the best Nordic channels in our premium network
Källa: YouTube Analytics, senaste 30 dgr
!PUBLIC SERVICE CHANNEL SVT1 AIRED THE DOCUMENTARY ON PRIME TIME And also on SVT’s play channels
UNITED SCREENS AND DISNEY-OWNED MAKER STUDIOS STARTS A STRATEGIC COOPERATION IN THE NORDIC COUNTRIES
