Digital Trends for JournalistsLinnaeus University

Charlie Beckett@CharlieBeckett

c.h.beckett@lse.ac.uk

What is changing?

THE NETWORKED SOCIETY

Expect the unexpected

The business model is changing

Meet the new boss, same as the old boss

Meet the new media magnates

Good News: Rising digital demand

• Daily Mail in less than 5 years world’s second most popular news site (after NYT)

• Guardian has 200,000 paper buyers (down 12%), 4.4 million daily online readers, up 17% in Jan 13

It’s good for journalism

Not about saving journalism industry, it’s about saving journalism

• Not a museum• Not a national

Park• New roles – new

business model

‘New’ models

• Guardian and Mail Australia • ProPublica• Mumsnet• Buzzfeed• BSkyB• Hyperlocal• Philanthropist (Omidyar, Bezos)• Cross subsidy (Fantasy football, gambling, dating)

Not manufacturing, service networking

Networking for value

• Have a management strategy: eg produce when your audience consumes

Networking for value

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type

Networking for value

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type

• Show the value of curation in a complex world

Networking for value

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type

• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value

Networking for value

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share

Networking for value

• Have a management strategy: eg produce when your audience consumes

• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share• Traditional values in a modern setting: critical,

independent, trust-worthy, experts in an uncertain world

Join my network

• @CharlieBeckett

• E c.h.beckett@lse.ac.uk