The Times’ walled garden:The benefits of a closed

community

An old fashioned idea Photo courtesy of Bundesarchiv, Bild 183-77224-0001 / CC-BY-SA via Wikimedia

Engaged customers don’t leave

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Photo courtesy of Virgin Media Press Office

Keeping subscribers is easier than

attracting new ones

Make the experience

special

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An opportunity

Photo courtesy of Peter23 via Wikimedia

Our competitive advantage

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