Digital trends talk 2013
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Digital Trends for Journalists Linnaeus University Charlie Beckett @CharlieBeckett [email protected]
description
This was a talk on digital trends facing journalists
Transcript of Digital trends talk 2013
What is changing?
THE NETWORKED SOCIETY
Expect the unexpected
The business model is changing
Meet the new boss, same as the old boss
Meet the new media magnates
Good News: Rising digital demand
• Daily Mail in less than 5 years world’s second most popular news site (after NYT)
• Guardian has 200,000 paper buyers (down 12%), 4.4 million daily online readers, up 17% in Jan 13
It’s good for journalism
Not about saving journalism industry, it’s about saving journalism
• Not a museum• Not a national
Park• New roles – new
business model
‘New’ models
• Guardian and Mail Australia • ProPublica• Mumsnet• Buzzfeed• BSkyB• Hyperlocal• Philanthropist (Omidyar, Bezos)• Cross subsidy (Fantasy football, gambling, dating)
Not manufacturing, service networking
Networking for value
• Have a management strategy: eg produce when your audience consumes
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share• Traditional values in a modern setting: critical,
independent, trust-worthy, experts in an uncertain world
