Post on 23-Jan-2017
ALWAYS CONNECTED!
MARKETING IS NOW A TECHNICAL DISCIPLINE
THE ADVERTISING AGENCIES ARE DEAD, BUT THEY STILL DON’T KNOW IT
MARKETING SHIFTS FROM ART TO SCIENCE
BEING “ALWAYS ON” EVERYWHERE
IS THE NEW NORM
FROM ONE FUNNEL TO
INFINITE PATHS TO PURCHASE
PEOPLE’S HABITS ARE CONSTANTLY CHANGING
TRENDS
SOURCE:
PEOPLE BASED-MARKETING - THE RIGHT MESSAGE, TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT
THAT IS SCALABLE
• INFRASTRUCTURE ERP&CRM&DATA BASE
• RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/
ADSERVERS/SSP/PUBLISHER)
• PROGRAMATIC MARKETING
• MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API,
AUTOMATE EMAIL NOTIFICATIONS
• PREDICTIVE MARKETING (AMAZON EXAMPLE)
• GEO LOCATION TARGETING
PROGRAMMATIC MEDIA BUYING IS NOT A TREND – IT’S A TAKEOVER
SOURCE:
NOW WE CAN OPEN AND CLOSE
THE LEAD IN THE SAME TIME
SOURCE:
MULTI-CHANNEL NETWORKS AGGREGATE CONTENT FROM INFLUENCERS VIDEO
CONTENT CREATORS
INFLUENCER MARKETING
DIGITAL WILL DOMINATE THE MARKETING!
SOURCE: