Digital trends and habits of the people 2016

Post on 23-Jan-2017

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Transcript of Digital trends and habits of the people 2016

ALWAYS CONNECTED!

MARKETING IS NOW A TECHNICAL DISCIPLINE

THE ADVERTISING AGENCIES ARE DEAD, BUT THEY STILL DON’T KNOW IT

MARKETING SHIFTS FROM ART TO SCIENCE

BEING “ALWAYS ON” EVERYWHERE

IS THE NEW NORM

FROM ONE FUNNEL TO

INFINITE PATHS TO PURCHASE

PEOPLE’S HABITS ARE CONSTANTLY CHANGING

TRENDS

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PEOPLE BASED-MARKETING - THE RIGHT MESSAGE, TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT

THAT IS SCALABLE

• INFRASTRUCTURE ERP&CRM&DATA BASE

• RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/

ADSERVERS/SSP/PUBLISHER)

• PROGRAMATIC MARKETING

• MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API,

AUTOMATE EMAIL NOTIFICATIONS

• PREDICTIVE MARKETING (AMAZON EXAMPLE)

• GEO LOCATION TARGETING

PROGRAMMATIC MEDIA BUYING IS NOT A TREND – IT’S A TAKEOVER

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NOW WE CAN OPEN AND CLOSE

THE LEAD IN THE SAME TIME

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MULTI-CHANNEL NETWORKS AGGREGATE CONTENT FROM INFLUENCERS VIDEO

CONTENT CREATORS

INFLUENCER MARKETING

DIGITAL WILL DOMINATE THE MARKETING!

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