Digital (R)evolution

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A short overview of the digital (r)evolution awaiting us, or are we already in the middle of it?

Transcript of Digital (R)evolution

EVOLUTION® DIGITAL

A presentation by Hans Smellinckx

Always on…

www.twitter.com/hanssmellinckx

www.onlinemarketingmanager.be

Co-author of:

Always on…

http://www.twitter.com/hanssmellinckx
http://www.onlinemarketingmanager.be/

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Don’t ignore the facts

Source:Social media tracker - 2010

Don’t ignore the facts

Source:IAB Belgium- 2010

Don’t ignore the facts

Source:IAB Belgium- 2010

Facebook in Belgium

Place

24

http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1
http://www.google.be/imgres?imgurl=http://www.sahaya.org/graphics/europe_flag.jpg&imgrefurl=http://www.sahaya.org/donations-europe.html&usg=__V8Ui16fMwl75tZ9onVoSxR1r6Xk=&h=426&w=640&sz=52&hl=nl&start=2&um=1&itbs=1&tbnid=_9Wy_jHXoaHcXM:&tbnh=91&tbnw=137&prev=/images%3Fq%3Deurope%26um%3D1%26hl%3Dnl%26sa%3DN%26tbs%3Disch:1

Facebook in Belgium

The consumer changed

No more straight line

You changed !

Xbox Kinetic

http://www.youtube.com/watch?v=9ZJSiSc12Oo

http://www.youtube.com/watch?v=9ZJSiSc12Oo

You changed !

Mobile coupon & ticketing

You changed !

Mobilehttp://www.youtube.com/watch?v=EtpNx7Y14d0

You changed !

Mobilehttp://www.youtube.com/watch?v=b64_16K2e08

You changed !

Web: augmented realityhttp://www.youtube.com/watch?v=NxQZuo6pFUw

You changed !

augmented reality

http://www.youtube.com/watch?v=PGu0N3eL2D0

http://www.youtube.com/watch?v=kUI9zrjxaEQ&p=2B5FD8FF1ED0263D&playnext=1&index=14

You changed !

A visual connected world

The consumer is in control

Brand = dialogue

The consumer is in control

Brand = dialogue

PEOPLE CHANGE…

RELATIONS CHANGE…

EVOLUTION® DIGITAL

www.twitter.com/hanssmellinckx

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