Digital evolution. What’s next?

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Pier Paolo Bardoni Turin, September 14th, 2013 Digital evolution. What’s next? Digital innovation is supporting a new big change. mercoledì 23 ottobre 13

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Innovation, THINGS, TEDx, envision the future, design, interaction design, strategy, user-centric, user behaviour, UI, UX, IoT, Internet of Things.

Transcript of Digital evolution. What’s next?

Page 1: Digital evolution. What’s next?

Pier Paolo Bardoni Turin, September 14th, 2013

Digital evolution. What’s next?Digital innovation is supporting a new big change.

mercoledì 23 ottobre 13

Page 2: Digital evolution. What’s next?

Hi there!

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INSTINCT?surviving is a natural instinct.

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NO SURPRISES!falling apart could be

around the corner.

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CHANGE IS THE FUTURE.so, the only way forward is to be found in real changes

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CHANGE = VALUEthe algebra equation

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ENLIGHTENMENT.knocking down the barriers to find new values.

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TECHNOLOGICAL BARRIERS.the use of technology is a barrier for everybody.

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TRANSPARENCY IN VALUES.the evolution of technology allows us to live it transparently.

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PRODUCT REVOLUTION.every product can have techology built-in.

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THE INTERNET OF THINGS

the digital evolution is...

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THE PRODUCTION PARADIGM IS EXPERIENCING A SHIFT

not just a mega trend...

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COMPUTING DEVICES ARE BECOMING CHEAPER, SMALLER & MORE POWERFUL

not just a mega trend...

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INTERNET CONNECTIONS ARE GROWING CONSIDERABLY.

not just a mega trend...

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OBVIOUS IMPROVEMENT.if the product is better, the people accept it

because they understand the new values offered.mercoledì 23 ottobre 13

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EAGERNESS OF VALUES.people are always eager for meaningful values.

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NEW HORIZON....don’t be afraid to change your habits!

New valuable behaviours are on the horizon.mercoledì 23 ottobre 13

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THE BIG QUESTION?

brands have to rethink products and actively drive the internet of things revolution.

Are they ready?mercoledì 23 ottobre 13

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DESIGN IS KING

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IT’S A NEW BEGINNING...

BRANDS HAVE TO OVERCOME THE CURRENT CONSUMER DEADLOCK.BRANDS HAVE TO SEIZE THE MOMENT IF THEY WANT TO SURVIVE IN THE FUTURE.

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Page 22: Digital evolution. What’s next?

© Copyright 2013

THINGS srl

Registered office:Viale Papiniano 4420123 Milano ITALIA

P.IVA/Vat no. 08360540960

http://things.is @THINGS_IS

Operating office: Via Bartolomeo Panizza 720144 Milano ITALIA

For inquiries, please contactPier Paolo [email protected] @PierBardoni

Thank you!

mercoledì 23 ottobre 13