Post on 01-Nov-2014
description
DIGITAL PUBLIC RELATIONS AND MARKETING IN
NIGERIA: OUR STORY
Yinka Olaitowww.yinkaolaito.com
Pre 2007Small boys/Yahoo-yahoo
2009Facebook: Less 2million
LinkedIn: less 20.000YouTube:20.000active users
2011Facebook: 4.3million
LinkedIn: 75.000YouTube: ??
Increased awareness
Not On Net=Nothing happens
Individual passion
Integration of New and Old
Growth of mobiles and Net TVs
Misconception still thrives
Stakeholders’ role Not defined
P.O. E. M= Future
Paid =Advertising and sponsorships
Active players
Telecoms, Banks, Mobile phones
Owned=Content Created by Brands
Active Players
Gadgets, Mobile phones, FCMGs
Earned=Press statement and media partnerships
Active players
Changes and Preparation
Vimeo/Tumblr= 20 Millions
Pininterest=12 Millions with larger Women population
Changes and Preparation
Google Plus
Changes and Preparation
Influencers and celebrity endorsement Marketing
Influencers and celebrity Marketing: Cyberspace
Prospectss
Driving Business value today
Prospects
New business development Strategy
Prospects
Continued Advocacy and professionalism
Prospects
Owned Media+ Content Development Skill
Prospects
Business Need Tools
Twitter=Real time perception
Prospects
FaceBook = People and relationships
Prospects
Google+ =Passion
Prospects
LinkedIn =professionals and experts’ opinion
Your Business Story
CONVERSATION CONTINUES
Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785