Digital Public Relations and Marketing in Nigeria: our story

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DIGITAL PUBLIC RELATIONS AND MARKETING IN NIGERIA: OUR STORY Yinka Olaito www.yinkaolaito.com
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    01-Nov-2014
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    Business

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A Trend and Prospect assessment of Digital Public Relations and Marketing in Nigeria

Transcript of Digital Public Relations and Marketing in Nigeria: our story

  • 1. DIGITAL PUBLIC RELATIONS AND MARKETING INNIGERIA: OUR STORY Yinka Olaito www.yinkaolaito.com
  • 2. Pre 2007Small boys/Yahoo-yahoo
  • 3. 2009 Facebook: Less 2million LinkedIn: less 20.000YouTube:20.000active users
  • 4. 2011Facebook: 4.3million LinkedIn: 75.000 YouTube: ??
  • 5. Increased awareness
  • 6. Not On Net=Nothing happens
  • 7. Individual passion
  • 8. Integration of New and Old
  • 9. Growth of mobiles and Net TVs
  • 10. Misconception still thrives
  • 11. Stakeholders role Not defined
  • 12. P.O. E. M= Future
  • 13. Paid =Advertising and sponsorships
  • 14. Active playersTelecoms, Banks, Mobile phones
  • 15. Owned=Content Created by Brands
  • 16. Active PlayersGadgets, Mobile phones, FCMGs
  • 17. Earned=Press statement and media partnerships
  • 18. Active players
  • 19. Changes and Preparation Vimeo/Tumblr= 20 Millions
  • 20. Pininterest=12 Millions with larger Women population
  • 21. Changes andPreparation Google Plus
  • 22. Changes and PreparationInfluencers and celebrity endorsement Marketing
  • 23. Influencers and celebrity Marketing: Cyberspace
  • 24. Prospectss Driving Business value today
  • 25. ProspectsNew business development Strategy
  • 26. Prospects Continued Advocacy and professionalism
  • 27. Prospects Owned Media+ Content Development Skill
  • 28. Prospects Business Need Tools
  • 29. Twitter=Real time perception
  • 30. Prospects FaceBook = People and relationships
  • 31. Prospects Google+ =Passion
  • 32. ProspectsLinkedIn =professionals and experts opinion
  • 33. Your Business Story
  • 34. CONVERSATIONCONTINUESWebsite: www.yinkaolaito.comE-mail: [email protected]: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785