Post on 16-Apr-2017
Digital advertising in Bulgaria
Market trends
Digital market size and growth
Trends
How to accelerate digital ad spend
2014 vs 201349.8 vs 42.1
18% increaseEurope: 11%
2014 Net online ad spend Bulgaria: 49.8 mln BGN
Trends
2015 IAB Europe H1 results
+9.7%
Trends summary
● Video and mobile drive growth of display
● Display without video and mobile is in decline
(in Europe -6.1%)
● International players dominate the market
How to accelerate growth in Bulgaria
Growth drivers
● New advertisers entering the digital market
● Abundancy of information
● Measuring results
Digital advertising in Bulgaria
Thank you,
Hristo Hristov,
IAB Chairman, Bulgaria
m: hh@netinfo.bg
t: itzo_itzovMarket trends