Mobile Advertising Trends 2014
Transcript of Mobile Advertising Trends 2014
Mobile Advertising2014 Trends
@lichiwu
Who is Lichi?• Millennial Media – Singapore –
Publisher Director, JAPAC
• Foound & Chalkboard –
Singapore – Early stage startups
– Mobile app & Location Ad
Network
• AdMob – Singapore – Mobile
Advertising BD & Sales, APAC
• Google – US & SG – AdWords
(Search Engine Marketing)
$18B Business
$18B in 2014
$42B in 2017
What’s Driving Mobile App Economy?
Mobile Advertising
In-App Purchase
Mobile Advertising Is Growth Engine
Mobile Advertising
Paid Downloads
In-App Purchase
Brand Performance
Brand Advertising
Current Trends
RM
Video
Data
Programmatic
Video and Rich Media
Video Rich Media
Data
Device ID
(IDFA, AAID)Personal ID
(Email Address, Phone number, etc)
Ad Exchange
Programmatic
Technology-driven media purchases, optimizations
Rules-based media buys and
management
Automated media buys leveraging rules, data and
algorithms
* User interface that aggregates media across different sources
* Enables consolidated media purchases and reporting
* User interface that enables management of inventory for monetization across different demand sources
On The HorizonDeep Linking
•Bridging app silos
•Setting the stage for m-commerce
Native Ads
•Containers that blend in visually and contextually to surrounding content
How To Be Successful?
•Do what you do best, design a product the market wants and grow a large audience (remember Data)
•Don’t make mobile advertising an afterthought. Design ads into product flow
•Leverage advanced formats – Video and Rich Media
•Pick a partner that scales globally