Digital advertising trends in Bulgaria
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Digital advertising in Bulgaria Market trends
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Transcript of Digital advertising trends in Bulgaria
![Page 1: Digital advertising trends in Bulgaria](https://reader034.fdocuments.in/reader034/viewer/2022051709/5872d4451a28ab74188b5a55/html5/thumbnails/1.jpg)
Digital advertising in Bulgaria
Market trends
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Digital market size and growth
Trends
How to accelerate digital ad spend
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2014 vs 201349.8 vs 42.1
18% increaseEurope: 11%
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2014 Net online ad spend Bulgaria: 49.8 mln BGN
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Trends
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2015 IAB Europe H1 results
+9.7%
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Trends summary
● Video and mobile drive growth of display
● Display without video and mobile is in decline
(in Europe -6.1%)
● International players dominate the market
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How to accelerate growth in Bulgaria
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Growth drivers
● New advertisers entering the digital market
● Abundancy of information
● Measuring results
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Digital advertising in Bulgaria
Thank you,
Hristo Hristov,
IAB Chairman, Bulgaria
t: itzo_itzovMarket trends