Designing with Empathy

Sigit Adinugroho for Google Android Kejar Hackathon 2016

Designing a product is hard.

EngineeringBusiness Design

P

People

EngineeringBusiness Design

People ignore design that ignores people.

Frank Chimero

What would a human do?

Think about demographics

Use your own product

Be a customer support for a day

Test your assumptions

Pain points Broken flows Content gaps

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