Designing with Empathy
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Designing with Empathy Sigit Adinugroho for Google Android Kejar Hackathon 2016
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Transcript of Designing with Empathy
Designing with Empathy
Sigit Adinugroho for Google Android Kejar Hackathon 2016
Designing a product is hard.
EngineeringBusiness Design
P
People
EngineeringBusiness Design
People ignore design that ignores people.
Frank Chimero
What would a human do?
Think about demographics
Use your own product
Be a customer support for a day
Test your assumptions
Pain points Broken flows Content gaps
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