Designing, Developing and Implementing a MOOC on CourseSiteswww.coursesites.com

Sarah Bishop-Root

Senior Manager, CourseSites/Community Programs

Manages CourseSites by Blackboard– Supports Institutions’ MOOC Initiatives

– CourseSites Open Course Series

– CourseSites Program Management

Email: sarah.bishop-root@blackboard.comLinkedin: http://www.linkedin.com/pub/sarah-bishop-rootwww.coursesites.com

Discussion

• What impact will MOOCS have on the long term roadmap for higher education?

• What challenges has the rise of MOOCs presented for your institution?

• How can MOOCS help your institution with student recruitment, student retention or additional revenue?

• What services might your institution seek to help you devise and implement a MOOC strategy?

The MOOC Landscape

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MOOC Platforms

Institution Model

edXConsortium: MIT, Harvard, UC Berkeley, UT System

Coursera

Users: 2.8 M Users: 525,000

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MOOC Platforms

Udacity

Instructor Model

Canvas Network

Institution Model

Users: 460,000 Users: 4M

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MOOC Pedagogy

• Connectivist• Instructivist/Socratic• Constructivist

INNOVATION

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Emerging Business Models

• Extend the institution's brand• Showcase online learning curriculum/faculty• Lead generation

– i.e. Provide options to obtain credit for participation in MOOCs

• Institutions as content providers– i.e. Coursera/Antioch agreement

• Matching students to jobs– i.e. Udacity

• Advance research agendas

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Evolution of

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What is CourseSites?

Social SS0

Microsite/Sign-up

Inst./Course Home Page

Invitations

Google Docs

Blog Feed

Roster

Publish OER

Partner Tools

Training & Support

Upgraded to latest within 30 days of GA

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500,000 Users in 151 Countries

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CourseSites Open Course Series

Instructional Ideas & Technology Tools for Online SuccessDr. Curtis Bonk, Indiana University1. 4,200+ Enrollees from 30 countries2. 6000+ Discussion and Blog posts3. 1600+ Live Session Attendees (Total)4. 90% would enroll in another course

Designing an Exemplary CourseECP Directors and 2011 Winners1. 2,500+ Enrollees from 14 countries2. 3000+ Discussion and Blog posts3. 500+ Live Session Attendees (Total)4. 94% would enroll in another course

https://open.coursesites.com/

CourseSites as a MOOC Platform

• International Audience• Social and Active Learning Tools• MOOC-friendly Components• Flexible Platform

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• Instructor Information• Course List• Blog

Instructor Homepage

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Simplified Course Access

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University of Illinois Springfield

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FIU Online Open Education

CourseSites Support

Social and Active Learning Tools

Conceptual mock-up subject to change without notice.

Available Now

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Course Home Page

• Social Sharing• Course Description• Guest Access• Enrollment Options• Login• Instructors• OER Packages• Shortened URLs

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Course Roster

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Blog Feed

• RSS• Atom• Filter• Avatar• Mark Read

Badges: Mozilla Backpack Integration

Publish Course as OER

Benefits Summary1. Fully Hosted and Supported2. Latest and Greatest Bb Technology3. Educate Unlimited Students4. Open Enrollment Capability5. Institution/Course Homepage6. Social and Active Learning Tools7. Enhanced Roster8. Badge Integration with Mozilla Backpack9. Easily publish course as OER10.Easy adoption for Blackboard customers11.Marketing Partnership

MOOC Course Design

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Scalability

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Student Orientation

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Student Orientation

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Week 0

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Groups

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Synchronous and Recorded Sessions

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Badge for Motivation

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opensuny.coursesites.com

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Course Evaluation

Supporting Our Clients MOOCs

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Other Marketing Plan Elements

Database Marketing

500,000 students in CourseSites database v. est. <50k in Canvas.net

Facebook Pages

7.1k fans on Bb properties v. <2.1k on Instructure

properties

Google Paid Search

Blackboard-funded paid search campaign v. limited

activity by Canvas.net*

* As measured by KeywordSpy.com for January 2013

Google Organic Search

Blackboard SEO sophistication v. no organic keywords found for

Canvas.net*

Online Advertising & Aggregation Sites

Blackboard select online ad program that focuses on MOOC aggregation sites, exploration on

other student-centered web properties

Social Paid Ads

Bb social ad program that focuses on promoted tweets, select

Facebook ads, LinkedIn ads

Questions and Discussion