Designing, Developing and Implementing a MOOC on CourseSites

40

Click here to load reader

description

 

Transcript of Designing, Developing and Implementing a MOOC on CourseSites

Page 1: Designing, Developing and Implementing a MOOC on CourseSites

Designing, Developing and Implementing a MOOC on CourseSiteswww.coursesites.com

Page 2: Designing, Developing and Implementing a MOOC on CourseSites

Sarah Bishop-Root

Senior Manager, CourseSites/Community Programs

Manages CourseSites by Blackboard– Supports Institutions’ MOOC Initiatives

– CourseSites Open Course Series

– CourseSites Program Management

Email: [email protected]: http://www.linkedin.com/pub/sarah-bishop-rootwww.coursesites.com

Page 3: Designing, Developing and Implementing a MOOC on CourseSites

Discussion

• What impact will MOOCS have on the long term roadmap for higher education?

• What challenges has the rise of MOOCs presented for your institution?

• How can MOOCS help your institution with student recruitment, student retention or additional revenue?

• What services might your institution seek to help you devise and implement a MOOC strategy?

Page 4: Designing, Developing and Implementing a MOOC on CourseSites

The MOOC Landscape

Page 5: Designing, Developing and Implementing a MOOC on CourseSites

5

MOOC Platforms

Institution Model

edXConsortium: MIT, Harvard, UC Berkeley, UT System

Coursera

Users: 2.8 M Users: 525,000

Page 6: Designing, Developing and Implementing a MOOC on CourseSites

6

MOOC Platforms

Udacity

Instructor Model

Canvas Network

Institution Model

Users: 460,000 Users: 4M

Page 7: Designing, Developing and Implementing a MOOC on CourseSites

7

MOOC Pedagogy

• Connectivist• Instructivist/Socratic• Constructivist

INNOVATION

Page 8: Designing, Developing and Implementing a MOOC on CourseSites

8

Emerging Business Models

• Extend the institution's brand• Showcase online learning curriculum/faculty• Lead generation

– i.e. Provide options to obtain credit for participation in MOOCs

• Institutions as content providers– i.e. Coursera/Antioch agreement

• Matching students to jobs– i.e. Udacity

• Advance research agendas

Page 9: Designing, Developing and Implementing a MOOC on CourseSites

9

Evolution of

Page 10: Designing, Developing and Implementing a MOOC on CourseSites
Page 11: Designing, Developing and Implementing a MOOC on CourseSites

11

What is CourseSites?

Social SS0

Microsite/Sign-up

Inst./Course Home Page

Invitations

Google Docs

Blog Feed

Roster

Publish OER

Partner Tools

Training & Support

Upgraded to latest within 30 days of GA

Page 12: Designing, Developing and Implementing a MOOC on CourseSites

12

500,000 Users in 151 Countries

Page 13: Designing, Developing and Implementing a MOOC on CourseSites

13

CourseSites Open Course Series

Instructional Ideas & Technology Tools for Online SuccessDr. Curtis Bonk, Indiana University1. 4,200+ Enrollees from 30 countries2. 6000+ Discussion and Blog posts3. 1600+ Live Session Attendees (Total)4. 90% would enroll in another course

Designing an Exemplary CourseECP Directors and 2011 Winners1. 2,500+ Enrollees from 14 countries2. 3000+ Discussion and Blog posts3. 500+ Live Session Attendees (Total)4. 94% would enroll in another course

https://open.coursesites.com/

Page 14: Designing, Developing and Implementing a MOOC on CourseSites

CourseSites as a MOOC Platform

• International Audience• Social and Active Learning Tools• MOOC-friendly Components• Flexible Platform

Page 15: Designing, Developing and Implementing a MOOC on CourseSites

15

• Instructor Information• Course List• Blog

Instructor Homepage

Page 16: Designing, Developing and Implementing a MOOC on CourseSites

16

Simplified Course Access

Page 17: Designing, Developing and Implementing a MOOC on CourseSites

17

University of Illinois Springfield

Page 18: Designing, Developing and Implementing a MOOC on CourseSites

18

FIU Online Open Education

Page 19: Designing, Developing and Implementing a MOOC on CourseSites

CourseSites Support

Page 20: Designing, Developing and Implementing a MOOC on CourseSites

Social and Active Learning Tools

Page 21: Designing, Developing and Implementing a MOOC on CourseSites

Conceptual mock-up subject to change without notice.

Available Now

Page 22: Designing, Developing and Implementing a MOOC on CourseSites

22

Course Home Page

• Social Sharing• Course Description• Guest Access• Enrollment Options• Login• Instructors• OER Packages• Shortened URLs

Page 23: Designing, Developing and Implementing a MOOC on CourseSites

23

Course Roster

Page 24: Designing, Developing and Implementing a MOOC on CourseSites

24

Blog Feed

• RSS• Atom• Filter• Avatar• Mark Read

Page 25: Designing, Developing and Implementing a MOOC on CourseSites

Badges: Mozilla Backpack Integration

Page 26: Designing, Developing and Implementing a MOOC on CourseSites

Publish Course as OER

Page 27: Designing, Developing and Implementing a MOOC on CourseSites

Benefits Summary1. Fully Hosted and Supported2. Latest and Greatest Bb Technology3. Educate Unlimited Students4. Open Enrollment Capability5. Institution/Course Homepage6. Social and Active Learning Tools7. Enhanced Roster8. Badge Integration with Mozilla Backpack9. Easily publish course as OER10.Easy adoption for Blackboard customers11.Marketing Partnership

Page 28: Designing, Developing and Implementing a MOOC on CourseSites

MOOC Course Design

Page 29: Designing, Developing and Implementing a MOOC on CourseSites

29

Scalability

Page 30: Designing, Developing and Implementing a MOOC on CourseSites

30

Student Orientation

Page 31: Designing, Developing and Implementing a MOOC on CourseSites

31

Student Orientation

Page 32: Designing, Developing and Implementing a MOOC on CourseSites

32

Week 0

Page 33: Designing, Developing and Implementing a MOOC on CourseSites

33

Groups

Page 34: Designing, Developing and Implementing a MOOC on CourseSites

34

Synchronous and Recorded Sessions

Page 35: Designing, Developing and Implementing a MOOC on CourseSites

35

Badge for Motivation

Page 36: Designing, Developing and Implementing a MOOC on CourseSites

36

opensuny.coursesites.com

Page 37: Designing, Developing and Implementing a MOOC on CourseSites

37

Course Evaluation

Page 38: Designing, Developing and Implementing a MOOC on CourseSites

Supporting Our Clients MOOCs

Page 39: Designing, Developing and Implementing a MOOC on CourseSites

39

Other Marketing Plan Elements

Database Marketing

500,000 students in CourseSites database v. est. <50k in Canvas.net

Facebook Pages

7.1k fans on Bb properties v. <2.1k on Instructure

properties

Google Paid Search

Blackboard-funded paid search campaign v. limited

activity by Canvas.net*

* As measured by KeywordSpy.com for January 2013

Google Organic Search

Blackboard SEO sophistication v. no organic keywords found for

Canvas.net*

Online Advertising & Aggregation Sites

Blackboard select online ad program that focuses on MOOC aggregation sites, exploration on

other student-centered web properties

Social Paid Ads

Bb social ad program that focuses on promoted tweets, select

Facebook ads, LinkedIn ads

Page 40: Designing, Developing and Implementing a MOOC on CourseSites

Questions and Discussion