DESIGN THINKINGUni Bergamo Workshop

April 13, 2017Ricardo Altimira Vega, PhD

www.hi-consult.comricaltimiravega@gmail.com

Design thinking: Uni Bergamo Workshop objectives

- Familiarize with DT

- Share success factors

- Exercise one Uni Bergamo case- express

- Have Fun

Facilitator: Ricardo Altimira, PhD- PhD Cum Laude-UPM, Spain- Executive MBA, IE B-School, Spain- Master Business and Finance, New York University, USA- President Class, Harvard University, USA

- 20 years Associated Professor, IE B-School- Visiting Professor at UTS-Australia / FGVargas-Brazil / SDA Bocconi and Consorzio MIB-Italy / Javeriana-Colombia / Guanghua-Pekin University, China / Tec Monterrey-Mexico

- Over 300 Design Thinking workshops in 11 countries

- Board Member www.hi-consult.com / www.chefvalo.com

Design thinking: What?

Set of tools of designers and architects "transferred" to the world of business

Based on:- Focus on the customer/ user (empathy)- Co-work- Creativity "at its best“:thinking out of the box- Agile and visual prototypes

Design thinking: Where (areas)?

- Innovation in products and services

- Business models for: - Start-ups- Re-engineering

- Digital Transformation for:- Customer/ user- Process- Human team

- Problems / Problems / Problems

Design thinking: spaces to “create”

- Hubs

- Creativity Centers

- Iconic Buildings

Impact-Hub Madrid

U-lab / UTS – Sydney

Hub AREA 31 – IE B-SCHOOL, Madrid

Guggenheim Museum-Bilbao /

Deusto B-School

Design thinking: Who is Who?(Invitation to read / e-visit / site-visit)

- Tim Brown ( IDEO / USA)

- David Kelley ( Stanford D-School / USA)

- Roger Martin ( Harvard B-School / USA)

- Frank Ghery (FOGA / USA)

Design thinking: Who is who?

Tim Brown (IDEO) David Kelley (Stanford D-School)

Design thinking:Who is who?

Roger Martin (Harvard) Frank Ghery (FOGA)

Design thinking: How?5 I’s methodologySources: Stanford-IDEO / HPI / UTS

- Identification- Invitation- Ideation- Iteration- Implementation

2.Invite

1.IDENTIFY

3.IDEATE

4.ITERATE

5. IMPLEMENT

Observe and empathize

with clients and users to understand

their point of view about the problem.

Those stakeholders whose talent and

experience can bring value and creativity

Successive Brainstorming

Convergent and Divergent

Through rapid and economic

prototypes with stakeholders

and customers

Including measures of success and impact

DESIGN THINKING: How?The 5 I´s methodology

6…..

Design thinking “express” exercise: Proposed challenges

Identification step-I1. Individual work: Post-It2. Team work: Discussion with leaders3. Pair of teams agreement4. Presentations

Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters

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Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters

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Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters

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Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters

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Design thinking “express” exercise: Proposed challenges

Identification step - II(Summary prepared by each team leader and agreed with team leader from neighbour table)

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Design thinking Uni Bergamo “express”Proposed challenges - Summary

Design thinking “express” exercise:

Ideation step (Third “I”)(We decided that an App for the students will be the solution for the cvhallenges and we brainstorm the functionality of the App).

Design thinking “express” exercise:

Ideation step (Third “I”)

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Design Tools Building Blocks( DT tools assignment by teams)

Design thinking “express” exercise: Building Blocks for DT Tools

Co-working Teams-Up

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Design Propthinking “express” exercise: Building Blocks(Co-work Tables)

Design thinking “express” exercise: Building Blocks (Co-work Tables)

Design thinking “express” exercise: Building Blocks (Co-work Tables)

Design Tools Building Blocks( DT tools - “elevator pitch” contest)Customer Journey

Design Tools Building Blocks( DT tools - “elevator pitch” contest)Empathy Map

Design Tools Building Blocks( DT tools - “elevator pitch” contest)Stakeholders Canvas

Design Tools Building Blocks( DT tools - “elevator pitch” contest)Business Model Canvas ( www.businessmodelcanvas.com)

Conclusions: - - Great Job on our “express” exercise!- - Design thinking is here to stay

…and to help UniBergamo students

Thanks for your participation and always at your disposal:

ricaltimiravega@gmail.com