Post on 07-Nov-2014
description
DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS
@wardandrews@drawbackwards@designdotorg
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WHAT?
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DESIGN THINKING
BETTER IDEAS. INNOVATION.IMAGINATION. CONNECTING WITH INTUITION.
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DESIGN THINKING
TRANSFORMS TODAY INTOA BETTER TOMORROW
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DESIGN THINKING
TRANSFORMS TODAY INTOA BETTER TOMORROW
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HINT: IT’S NOT ABOUT STYLE
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HINT: IT’S ABOUT FAILURE.
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HINT: IT’S ABOUT CLARITY.
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HINT: IT’S ABOUT DISCOVERY.
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WHY?
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+VALUE#design
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MAKE TECHNOLOGY INVISIBLE
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DESIGN THEIR OWN TECHNOLOGY
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DESIGNING THE FUTURE
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GOAL: DESIGN EXPERIENCE
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BEND BUSINESS + TECHNOLOGY TO THEIR WILL
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TECHNOLOGY ALONE IS NOT ENOUGH.-STEVE JOBS
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INDUSTRIAL AGE = EFFICIENCYKNOWLEDGE AGE = INNOVATION
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BUSINESS TECHNOLOGY
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BUSINESSTECHNOLOGY
IMAGINATION
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BUSINESSTECHNOLOGY
IMAGINATION = VALUE
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BUSINESSTECHNOLOGY
IMAGINATION = VALUE
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
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BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
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BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
BETTER RECIPENEW ALGORITHMMORE VALUE
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BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
BETTER RECIPENEW ALGORITHMMORE VALUE
WHAT IF?
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(1) EASY I.D.
(2) CODE RED.
(3) INFORMATION HIERARCHY.
(4) UPSIDE DOWN TO SAVE PAPER.
(5) GREEN IS FOR GRANDMA.
(6) AN INFO CARD THAT’S HARD TO LOSE.
(7) TAKE “DAILY.”
(8) CLEAR WARNINGS.
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(1) EASY I.D.
(2) CODE RED.
(3) INFORMATION HIERARCHY.
(4) UPSIDE DOWN TO SAVE PAPER.
(5) GREEN IS FOR GRANDMA.
(6) AN INFO CARD THAT’S HARD TO LOSE.
(7) TAKE “DAILY.”
(8) CLEAR WARNINGS.
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20 TO 90 DESIGNERS IN 2012
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DESIGNERFUND.COM
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STATE AGENCY MORE FRIENDLYGAME DEVELOPER INCREASE COMMUNITYSTART-UP INNOVATE & BE ACQUIREDRE-INVENT CORPORATE STRATEGY PLANNING
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HOW¿#design
HOW¿
APPLY DESIGN THINKINGTO OUR ORGANIZATIONS + PRODUCTS
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I SKATE TO WHERE THE PUCK IS GOING TO BE, NOT TO WHERE IT’S BEEN.
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— WAYNE GRETZKY
DO: ENVISION THE FUTURE
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ASK: AT THE 100 YEAR ANNIVERSARY OFMY PRODUCT WHAT WILL PEOPLE SAY? WHAT IMPACT WILL WE HAVE?
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DO: MAKE THE BIG DECISION
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ASK: WHAT IS THE ONE THING WE DO, THE ONE THINGTHAT WE STAND FOR ABOVE ALL ELSE. THE THING THATWILL GUIDE ALL STRATEGIC DECISIONS.
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DO: CONNECT VIEWPOINTS, DISCIPLINES, IDEAS
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ASK: HOW CAN MY SALES TEAM, SOFTWARE ENGINEERS, WRITERS,DESIGNERS, FOUNDERS, CUSTOMER SUPPORT ALL CONNECT THEIRIMAGINATION? HOW CAN THEY BE IN PROXIMITY? HOW WILLTHEY BUMP INTO EACH OTHER?
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DO: KEEP A JOURNAL
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ASK: WHAT DID I LEARN TODAY? (NOT WHAT DID I DO).BECOME SELF-AWARE OF OPPORTUNITY AROUND YOU. ASK“WHAT IF” QUESTIONS AND RECORD YOUR ANSWERS.
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ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
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ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
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ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
DESIGNTHINKING
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DESIGNTHINKING
CREATIVITY
AMBIDEXTROUS MIND
TEAMWORK
END-USER FOCUS
CURIOSITY
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ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
DESIGNTHINKING
DEFINE > RESEARCH > IDEATION > PROTOTYPE > CHOOSE > IMPLEMENT > LEARN
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DON’T: TAKE COMFORT IN YOUR GREAT IDEA
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DON’T: BEGIN WITH FEATURES
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DON’T: START WITH VISUAL DESIGN
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DON’T: LET THE PERFECT SOLUTION STOP YOU
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DO: CONTROL TIME + SPACE
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DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS
@wardandrews@drawbackwards@designdotorg
#design