I’m not just making this upThe value of thinking time in experience design

Tim Caynes

timcaynes.com

timcaynes.comfoolproof.co.uk

timcaynes.comfoolproof.co.uk@timcaynes

Our customers say our online banking

is rubbish. We want a new one.

Yeah, we can do that. Look at all

these other ones we’ve done!Great! I’ll give

you some money!

What do we normally do for online banking?

Um, we do research. And then

we do some prototypes.Prototypes.

We need a UX then.

That new online banking project

has come in. They need a UX.

What do they need a UX for?

Prototypes. They said 30

screens.

I think Tim is available.

UX (Hit the ground running)

Sell Scope Staff

This space intentionally left blank

Discovery Concept

Ideation & Innovation

TacticalTargeted

We go straight to best paper

Preparation

Completion

What you want to deliver

What you can do with the budget

When you can deliver

Late

On timeJust in time

Thinking time

Thinking

DeliveringVs.

𝒕𝒕=(𝟏+𝒅𝒂𝒚𝒔 (𝒖𝒙𝒅 )𝒅𝒂𝒚𝒔 (𝒘 )

)∗𝒄𝒓𝒒

𝒕𝒕=(𝟏+𝟏𝟎𝟓

)∗𝟎 .𝟔

= 1.8 days

𝒕𝒕=(𝟏+𝟑𝟎𝟓

)∗𝟎 .𝟏

= 0.6 days

𝒕𝒕=(𝟏+𝟏𝟐𝟎𝟓

)∗𝟎 .𝟓

= 12.5 days

𝒕𝒕=((𝟏+

𝒅𝒂𝒚𝒔 (𝒅 )𝒅𝒂𝒚𝒔 (𝒘 )

)∗𝒄𝒓𝒒)𝒑𝒊𝒆

A smarter approach

Open the black box of design

Give goodworkshop

More than 1 head > 1 head

Expose yourself

Follow me, I’m not lost

Opening the black box of design

Establish the ground rulesBend the design rules

Collaboration, um, rulez

+ Quality+ Efficiency+ Control+ Reward

- Stress

Collaboration multiples thinking timeMultiplied thinking time saves money

Clients buy collaboration

Realistically…

UX (Hit the ground running)

Sell Scope Staff

UX (Thinking time)

Sell Scope Staff

Now with added thinking time!!!

SAVE

Thanks!

@timcaynestimcaynes.comtim@timcaynes.com