Social entrepreneurship through design thinking: Shared Value and Korea's Cases

Social Entrepreneurship

through Design Thinking: Shared Value and Korea’s Cases

Jeong Tae Kim [email protected]

CEO/President, Merry Year Social Company

Special Vice President, Korea Venture Business Association

Managing Director, Social Enterprise Network

Presentation at 2015 International Design Conference of KSDS and ADADA with Cumulus, Gwangju, Korea

Design Thinking for Social Innovation & Impact Entrepreneurship x Design

Entrepreneurship Embracing Design Design becomes business innovation methodologies

Corporate Competencies

Market Opportunity

Rules of Business Games change into… from profit maximization to something more!

Social Needs

Corporate Competencies

Market Opportunity

Shared Value

Corporate Social Responsibility How to create shared value based on social needs

Design Thinking for Social Innovation Progressing beyond business-as-usual

Shared Value through Design Thinking (1) Solar-powered projector for BOP market

Shared Value through Design Thinking (2) H-Social Creator program

Shared Value through Design Thinking (3) KOICA’s Development Ventures Incubating program

Design for Sustainable Society Proposals and Recommendation

Introducing social entrepreneurship courses into design

schools

Encouraging design students to explore social issue-

addressing design portfolio

As like ‘design thinking toolkits’ for entrepreneurs and the

private sector, developing ‘entrepreneurship thinking

toolkit’ for designers

Starting with design-thinking, sustaining with business

model

Thank You. [email protected]

[email protected]

Social entrepreneurship through design thinking: Shared Value and Korea's Cases

Design

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