Design that Sells

Post on 29-Aug-2014

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Ask for the sale -- show the BUY button! Design for e-commerce needs to be simple and clear. These are the basics.

Transcript of Design that Sells

DESIGNTHAT SELLS

BUY

ASK FOR THE SALE

BUYLearn more

LEARNING MORE IS JUST AN OPTION

WHAT ARETHE NEEDS

FUNCTIONAL IS BEAUTIFUL

BADLow Contrast

Reversed Thin Type

Hard to Read Fonts

More Words than Necessary

GOODHigh Contrast

BOLD TYPE

Clear Fonts

Few Words

NOBODY READS

DON’T MAKE ME THINK

HIGHLIGHT DESIRED ACTION

SALES WINS ARGUMENTS