CHAPTER 12 RETAILING STRATEGY. DEFINITION OF RETAILER Sells majority of sales to consumers.
Sales tools, that sells pools
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Transcript of Sales tools, that sells pools
Sales Tools, That Sells Sales Tools, That Sells PoolsPools
$OLDReal sales tools that will assist you, today
What’s In Your Wallet?What’s In Your Wallet?
Sales Tools, will add sales and cash to your wallet.
Have these tough economic times got your wallet a little thin?
Real Sales Tools Real Sales Tools
Marketing and Technology Strategies for Pool Builders
Sales Tools, That Sells Sales Tools, That Sells PoolsPools
Times are tough in this uncertain economic time Times are tough in this uncertain economic time and every pool builder should be looking at and every pool builder should be looking at
everything possible to separate yourself from your everything possible to separate yourself from your competitors to stay relevant. You also need to competitors to stay relevant. You also need to
think “out of the hole” and continually strive to think “out of the hole” and continually strive to achieve greater success with new ideas and by achieve greater success with new ideas and by
adapting and using today’s technology for adapting and using today’s technology for tomorrows increase in sales and profits. tomorrows increase in sales and profits.
This is a brief overview of some of the sales tools I This is a brief overview of some of the sales tools I have developed over the years and an outline for have developed over the years and an outline for expanded detailed sales training. Real Sales Tools expanded detailed sales training. Real Sales Tools that will assist you in selling more pools. $$$$$that will assist you in selling more pools. $$$$$
List of detailed Sales Tools trainingList of detailed Sales Tools training
What’s In Your Sales What’s In Your Sales Toolbox?Toolbox?
What’s In Your What’s In Your Marketing Plan?Marketing Plan?
What’s In Your What’s In Your Brochure?Brochure?
What’s In Your What’s In Your Presentation? How to Presentation? How to build a structured build a structured laptop presentation.laptop presentation.
What’s In Your Photo What’s In Your Photo Gallery?Gallery?
What’s In Your Virtual What’s In Your Virtual 3D Gallery?3D Gallery?
What’s In Your What’s In Your Construction Plans?Construction Plans?
What’s In Your Project What’s In Your Project Pricing?Pricing?
What’s In Your Leads What’s In Your Leads Management?Management?
What’s In Your Project What’s In Your Project Management?Management?
What’s In Your Email What’s In Your Email Marketing?Marketing?
What’s In Your Website?What’s In Your Website? What’s In Your Mobile What’s In Your Mobile
Marketing Plan?Marketing Plan? What’s In Your Social What’s In Your Social
Marketing Plan?Marketing Plan? The Ultimate Pool The Ultimate Pool
Marketing ToolMarketing Tool
What’s In Your What’s In Your Marketing Plan?Marketing Plan?
Company LogoCompany Logo
Sample LogosSample Logos
Job SignsJob Signs
Does your job sign stand out?
Business cardsBusiness cards
Business card samplesBusiness card samples
Don’t forget to utilize the back with your message
Post CardsPost Cards
Direct mail to potential clients or just to keep in top of mind to customer
database
Your customers buy when they are ready, not when your ready to sell to
them
What’s In Your Brochure?What’s In Your Brochure?
Brochure SampleBrochure Sample
Does your brochure look like the rest of
the brochures in a stack on the
dining room table with a different
photo, name and the same product
literature?
What’s your compelling
story?
Why should they choose you above
your competition
Leave behind more than just
manufacturers literature
Utilize every inch of your
brochure real estate
Your Story, Why Choose UsYour Story, Why Choose Us
Make sure your
competitors can’t
make the same claims
Leave behind
copies of any articles
on your company
Separate yourself as an
industry leader in using
today’s technology
and providing your
customers with the very
best in project management
and communicatio
ns
Let them know why they should visit you
Highlight Awards or
Accomplishments
A Picture Tells A
Thousand Words
“ A Dream Sheet”
Big 11’x17’ color both sides
and on heavy card stock
Go Green
Help Your Customers Go Green and Save
Green $$$
Be creative in
your Specials
and Promotions and use timelines
to assist in closing sales.
Keep your competition quessing
What’s In Your What’s In Your Presentation?Presentation?
Presentation is EVERYTHING
What’s in your presentation? Do you
have a presentation book, brag book, sales blab or have you put together a
structured laptop presentation to WOW
your clients?
Utilize today’s
technology and develop your custom presentatio
n and present like
a pro
Control your presentation with a mobile device
What’s In Your Advertising and What’s In Your Advertising and Promotions?Promotions?
Customer care manualsCustomer care manuals
Let your customer know you care about them
What’s In Your Design Gallery?What’s In Your Design Gallery?
What’s In Your Virtual 3D What’s In Your Virtual 3D Gallery?Gallery?
WOW them with design
What’s In Your Photo Gallery?What’s In Your Photo Gallery?
Use subliminal messagesUse subliminal messages
Make it personal, add real people
What’s In Your Pricing And What’s In Your Pricing And Proposals?Proposals?
What’s In Your Construction What’s In Your Construction Plans?Plans?
What’s In Your Leads What’s In Your Leads Management?Management?
What’s In Your Project What’s In Your Project Management?Management?
What’s In Your Email What’s In Your Email Marketing?Marketing?
What’s In Your Mobile Marketing?What’s In Your Mobile Marketing?