Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the...

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Transcript of Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the...

Department of Alabama

COMMUNICATION

What does the public see when they hear us speaking about the DAV (Disabled American

Veterans)?

Department of Alabama

Department of Alabama

COMMUNICATION REQUIREMENTS

Sender

Medium

Receiver

Feedback

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

DISABLED

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

VETERAN

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

DISABLED VETERANS

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

WHAT ONE GLARING THING WAS MISSING FROM EACH OF THE

SEARCHES CONDUCTED?

Department of Alabama

Department of Alabama

EQUAL RESULTS FOR WOMEN VETERANS!

Department of Alabama

DAV FULFILLING OUR PROMISE TO THE MEN AND WOMEN WHO SERVED

Exclusivity is out and

Inclusivity is taking the forefront…

Department of Alabama

DAV IS CHANGING THE PUBLIC’S MINDSET

Not Disabled

Enabled through benefits, training and resourcefulness…

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

Department of Alabama

Words to USE: Service men and women Veterans Heroes* Defenders of freedom Defenders of the

American Way of Life Injured heroes*

Words to AVOID: Members of the Armed

Forces, Military or Soldiers

Warriors Defenders of liberty, the

free world, or democracy Disabled

* Use with general public and prospective supporters, not veterans.

FROM THE LANGUAGE GUIDE